Results of the 2012 PECAC Event Data
- Advertising & Promotion Efficacy
- Visitor Place of Residence
Presented January 20th 2012 at the PECAC Advertising & Promotion Think Tank #1
2. Think Tank Agenda
1. Introductions
2. Purpose and Process
• To explore economies of scale among the six events and
Taste
• To maximize the limited resources available for
advertising and promotion
• To improve Return on Investment for dollars spent
• To broaden audience reach
3. Presentation
• 2011 Advertising & Promotion Activity Matrix
• Results of 2011 Event Data
1. General Discussion
• Lessons Learned
• Relationship with Taste
• Recommendations for the future
2. Specific Recommendations on Promotion
3. Specific Recommendations on Advertising
4. Where to from here?
15. Maker's Hand 2011 Visitor Place of Residence
Other
20%
Quebec Visitor
1%
O awa Area
3% Local Resident
47%
Greater Toronto Area
7%
Regional Visitor
22%
