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Customer Acquisition
A few things before you start…
• Do your homework. The more you understand your
product, the more success you will have
• Familiarise yourself with the products and market you
are in
• Understand that not everyone you contact will become
your customer, but stay positive no matter what
There are 3 customer sources
1. Yourself
2. Prospects who do not get involved
with the ACN Opportunity
3. Everyone else – warm market
Remember, most customers
• Buy emotionally, not logically
• Are not technical
• Don’t think savings is the most motivating factor
• Feel great about supporting someone they know
• Respond positively to the CORRECT APPROACH
3 key words to include in your script
1. Favour
2. Help
3. Try

TIP: Urgency + Enthusiasm = SUCCESS
Customer acquisition script

“Can you
do me a
huge
favour?”

Wait for
Response!
Customer acquisition script
“I am about to
qualify for a
promotion with
my company and
to make this
happen, all I need
is a few more
customers
right away!”

“Can you do
me a huge personal
favour,
and become
one of my
customers?”

Wait for
Response!
Customer acquisition script
“I am about to
qualify for a
promotion with
my company and
to make this
happen, all I need
is a few more
customers
right away!”

“I offer several
services through an
on online store.
It would be GREAT
if you would be a
customer of
ALL of my services
but if not…”

“Can you do
me a huge
personal favour,
help me out and at
least give one
service a try?”
Happy customers are customers for life
• Set appropriate product expectations
• Clearly explain to the customer all their rights
Remember…
• Not everyone will say YES
• Don’t get upset because someone won’t try
your service
• Someone who says NO today could say YES tomorrow
• To think like a business and not get emotional

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Customer acquisition blank

  • 2. A few things before you start… • Do your homework. The more you understand your product, the more success you will have • Familiarise yourself with the products and market you are in • Understand that not everyone you contact will become your customer, but stay positive no matter what
  • 3. There are 3 customer sources 1. Yourself 2. Prospects who do not get involved with the ACN Opportunity 3. Everyone else – warm market
  • 4. Remember, most customers • Buy emotionally, not logically • Are not technical • Don’t think savings is the most motivating factor • Feel great about supporting someone they know • Respond positively to the CORRECT APPROACH
  • 5. 3 key words to include in your script 1. Favour 2. Help 3. Try TIP: Urgency + Enthusiasm = SUCCESS
  • 6. Customer acquisition script “Can you do me a huge favour?” Wait for Response!
  • 7. Customer acquisition script “I am about to qualify for a promotion with my company and to make this happen, all I need is a few more customers right away!” “Can you do me a huge personal favour, and become one of my customers?” Wait for Response!
  • 8. Customer acquisition script “I am about to qualify for a promotion with my company and to make this happen, all I need is a few more customers right away!” “I offer several services through an on online store. It would be GREAT if you would be a customer of ALL of my services but if not…” “Can you do me a huge personal favour, help me out and at least give one service a try?”
  • 9. Happy customers are customers for life • Set appropriate product expectations • Clearly explain to the customer all their rights
  • 10. Remember… • Not everyone will say YES • Don’t get upset because someone won’t try your service • Someone who says NO today could say YES tomorrow • To think like a business and not get emotional