Founded by Anthony Wood, Roku pioneered streaming to the TV.
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2. Anthony Wood's journey began in
the mid-1990s when his love for
television and a desire for a better
way to watch content led to the
invention of the digital video
recorder (DVR).
This innovation, while solving a
problem, sparked a vision for a
future where viewers could
watch what they want, when
they want.
3. In the early 2000s, when
traditional pay TV services
dominated, Wood envisioned
the transformative power of
the internet for TV.
To realize this vision, Roku
introduced the world's first
purpose-built TV operating
system (OS) in 2008, turning
television sets into internet-
enabled devices.
4. The Streaming Revolution
gained momentum, and within
six years, Roku sold over 10
million devices. Today, with tens
of millions of active accounts
worldwide.
Roku has surpassed the number of
U.S. video subscribers for all cable
companies combined. Roku stands
as the No. 1 TV streaming platform
in the U.S., Canada, and Mexico
(Hypothesis Group, Oct 2021).
5. Programmers, content creators,
and advertisers embraced the
platform. Roku's role in the creator
economy expanded through The
Roku Channel, featuring Roku
Originals and hundreds of free
linear channels.
Advertisers, drawn to Roku's
ad platform built for TV
streaming, witnessed
continuous innovation and the
integration of first-party data.
6. As transformative as this journey
has been, the Streaming Revolution
is only beginning. Despite the
significant growth, a substantial
gap exists between TV time spent
streaming and advertising budgets.
However, the trend is
unmistakable, and by 2028,
analysts predict a surge in
internet-connected TV sales
globally.
