Life of pi internet promoton and ditribuion

1. Life of Pi
Internet Promotion
And
Distribution

2. Life of Pie(Blue-ray + DVD + Digital Copy
Sales and Distribution
• Price: $9.99
• Free Shipping on orders over $35.
• Sold by MAGICAL KINGDOM and Fulfilled by
AMAZON.
• Sales Rank on Amazon: 7,157
• Average Customer Rating: (4.3/5.0)

3. Distribution
• A Film Distributor is a company or individual
responsible of the Marketing of the film. The
distributor may set the Release date of a film and a
method by which the film is to be exhibited or
made available for viewing.

4. Film Distribution Key
Elements
Positioning:
• Involves how and when the film should be released.
Elements to be considered are the tie of year, other
film release and the target audience.
Release:
• Timing is Crucial, school holidays are the prime time
within the year for the release of Blockbusters.
• Competition must also be considered.

5. Merchandise
• T-shirt company Zazzle has solved an intellectual
property (IP) equation, following a complaint over
its prints of the well-known symbol Pi (π). The
manufacturer-cum-social media platform, which
draws its designs from a large online pool of artists,
has been hit with a series of demands from fellow
apparel maker Pi Production Corp, which strongly
contests Zazzle’s sale of shirts featuring the 3,000-
year-old mathematical sign.

6. • n a letter sent via its New York-based attorney
Ronald Millet Esq, Pi Production Corp stressed that
the mark ‘π.’ – with a full stop to the right of the sign
– was registered in January this year as US
trademark 4,473,631 and assigned to owner Paul
Ingrisano. The letter explained that Ingrisano’s
registration provides him with certain proprietary
rights. ‘This includes the right to restrict the use of the
trademark, or a confusingly similar trademark, in
association with confusingly similar products or
services.’

7. • It added: ‘The Lanham Act also provides numerous
remedies for trademark infringement and dilution,
including – but not limited to – preliminary and
permanent injunctive relief, money damages, a
defendant’s profits, provisions for the destruction or
confiscation of infringing products and promotional
materials, and where intentional infringement is
shown (as would be the case here), attorney’s fees
and possible treble-money damages.’
• Among the demands it set out, the 16 May letter
urged Zazzle to:
•

8. • immediately cease and desist its unlawful use of ‘π’
in association with the sale, marketing, distribution
and identification of its products and services;
• provide full accounting on sales of products
featuring the ‘π’ mark within 14 days of receiving
the letter;
• provide a full inventory of all goods bearing the
mark, again within 14 days, showing how many
pieces remain at large, and
• disclose within the same timeframe any other uses
of the mark that the sender is not currently aware
of.

9. • On 29 May, Zazzle posted a message to its web
forum informing its design community that it had
removed graphics containing the symbol from its
menu of purchase options while it evaluated the
complaint. It is likely, though, that part of that
evaluation would have involved taking on-board the
thoughts of erstwhile Zazzle designer Jez Kemp, who
received an email version of the message.
• In an incredulous blog entry posted in the email’s
wake, the Australian artist declared that he had
replied to Zazzle ‘schooling them in how trademarks
work, which is quite surprising because you’d expect
them to know a lot more than me’. His blog then set
out some of the questions he had asked, such as:

10. • How many human beings looked at Ingrisano’s
claim?
• Why did someone accept, at face value, that ‘the
mathematical symbol “π” is a registered
trademark’?
• Why didn’t someone refer to the actual mark,
which would have confirmed that it describes
a specific logo design – including a full stop – rather
than the ‘π’ symbol itself?

11. • Kemp also criticised the original decision to
approve the mark, bemoaning that there was
‘someone out there who has claimed ownership of
the symbol “π” who is actively trying to shut down
anyone who has used it’. As NewLegal Review
reported a year ago, online advertising portal
Craigslist was denied a trademark for the universally
recognised ‘peace symbol’, because of the sign’s
spread into ubiquity since its 1958 debut in
campaign literature.
• On 30 May, Zazzle got back in touch with its
designers to say: ‘After reviewing the takedown
request more closely, [we have] decided to restore
“π” products as of today … Products are being
reinstated right now.’

12. Social Media
• For the Online Marketing of the Movie the
Production Company use Social Media pages so
the People came to know about the movie.
• For Marketing they uses: