Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

User Experience Measurement and Analysis: Perception Testing

1,830 views

Published on

In this presentation learn about what perception testing is, see examples of perception tests and how you can use them to measure and improve your business.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

User Experience Measurement and Analysis: Perception Testing

  1. 1. User Experience Measurement and Analysis 3. PERCEPTION TESTING
  2. 2. What is Perception Testing? • A perception test measures an individuals understanding or reaction to different aspects of your business.
  3. 3. Perception test can measure… • Whether or not customers are perceiving your company in the right way
  4. 4. Perception test can measure… • Whether or not customers are perceiving your company in the right way • Whether or not you are meeting customer expectations
  5. 5. Perception test can measure… • Whether or not customers are perceiving your company in the right way • Whether or not you are meeting customer expectations • Potential pain points for your customers
  6. 6. Perception Test Examples
  7. 7. Perception Test: Andrea’s Brand
  8. 8. Perception Test: Andrea’s Brand
  9. 9. Perception Test: Andrea’s Brand
  10. 10. Andrea’s Brand Results 35% 65% Question Asked: Which design do you prefer? Alternative 1 Alternative 2 90% confidenceinterval
  11. 11. Perception Test: Website Design
  12. 12. Perception Test: Website Design
  13. 13. Perception Test: Website Design
  14. 14. Perception Test: Website Design
  15. 15. Website Design Results 15% 15% 70% Question Asked: What Product Do You Think This Company Sells? Correct Partial Incorrect 45% 25% 30% Question Asked: Did the Brand Appear Trustworthy? Positive Nuetral Negative
  16. 16. Perception Test: Website Click
  17. 17. Perception Test: Website Click
  18. 18. Perception Test: Website Click
  19. 19. What to test for your business… • Logo/design direction changes • To test messages or mission statements • Determine how people might use your website.
  20. 20. Join us for the next video: Usability Testing

×