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Open addresses odi devon overview
- 1. The world’s first open address business https://openaddressesuk.org @openaddressesuk
- 2. Contents - Overview - Growing the data - Multiplying addresses - Smart address input - Questions
- 3. Overview In the UK addresses are currently a closed asset owned by private and public sector institutions. Open Addresses make address data available for everyone to use for free, build a community to maintain it, and create paid-for services to fund it. Open Addresses is wholly owned by the not-for-profit Open Data Institute. Maintain Publish Gather https://openaddressesuk.org @peterkwells
- 4. Benefits Social and economic value Speed and quality We estimate that opening up UK addresses will create yearly social and economic value of >£110m as more people will use them We will reduce the time it takes for one of the UK’s 130,000 new addresses per year to get published from months to days New businesses and services Efficiency Resolvable identifiers will allow new businesses and services to be created through linked data We will provide address services that are cheaper and simpler for service providers to use, integrate and maintain https://openaddressesuk.org @peterkwells
- 5. How people will use the services ● To enter free-format addresses ● To correct bad data ● To locate addresses ● To link data together ● To create new services https://openaddressesuk.org @peterkwells
- 6. How we gather data Alpha Beta Live Bulk open datasets, crowdsourcing Large, closed datasets? Statistical & geospatial inference Collaborative maintenance https://openaddressesuk.org @peterkwells
- 7. Collaborative maintenance The more users on the platform the higher the quality of the data Service providers and users automatically produce information about new and existing addresses as they use the services. Our algorithms weight this data to improve the data and service. AddressBase PAF https://openaddressesuk.org @peterkwells
- 8. How we will grow the user base With sponsorship we can grow the user base faster by extending free trialist services Alpha Beta Live Open/geo community Social comms Commercial trialists Mainstream media Public sector trialists Technology media Paying customers https://openaddressesuk.org @peterkwells
- 9. Governance Open Addresses board Owned by the ODI Ethics and privacy Public good
- 10. Contents - Overview - Growing the data - Multiplying addresses - Smart address input - Questions
- 11. Data: changing needs As we build an authoritative, definitive dataset we expected data needs to change over time Existing open datasets and inference to tackle the bulk of the challenge “80/20” rule Ongoing, collaborative maintenance Targetted work. Low- volume records to fill existing gaps in available datasets NB: dates are “just for fun” https://openaddressesuk.org @peterkwells
- 12. Data: changing needs But IPR got in the way of existing open datasets Many are not really open Ask me about digital cholera :-( We had to adapt our plans We’re both growing data and growing a network….
- 13. Contents - Overview - Growing the data - Multiplying addresses - Smart address input - Questions
- 14. ZE “view fae shona and peters”, (C) Peter MacKinnon, licensed under CC-BY 2.0.
- 15. Fogralea ZE1 0SE © Open Addresses Ltd. https://openaddressesuk.org @peterkwells
- 16. Imagery © 2015 DigitalGlobe, Map data © Google Maps
- 17. Fogralea ZE1 0SE © Open Addresses Ltd. https://openaddressesuk.org @peterkwells
- 19. How can you help?
- 20. I’ve seen the future...
- 21. What about nos. 1 to 4? Same postcode? We cannot know! Fogralea ZE1 0SE https://openaddressesuk.org @peterkwells
- 23. Fogralea, Sound, ZE1 0SE ● Map: sourced from OS Street View ● Yellow dots: street mid lines (from OS Locator) ● Blue lines: street geometry (from OS VectorMap District combined with OS Meridian 2 and OS Locator) ● Red dots: postcode centroids (from ONS’ Postcode Directory). ● Red hatched area: street buffer zone 25m either side of the street mid line (calculated)
- 24. Meadow Lane, Chester, CH4 7BH ● Map: sourced from OS Street View ● Yellow dots: street mid lines (from OS Locator) ● Blue lines: street geometry (from OS VectorMap District combined with OS Meridian 2 and OS Locator) ● Black lines: Land Registry’s INSPIRE Index Polygons ● Red dots: postcode centroids (from ONS’ Postcode Directory). ● Green rectangles: street bounding boxes (from OS Locator) ● Red hatched area: street buffer zone 25m either side of the street mid line (calculated) Note: the extra features are available thanks to the Land Registry’s open data offering for England and Wales.
- 25. Contents - Overview - Growing the data - Multiplying addresses - Smart address input - Questions
- 26. Collaborative maintenance The more users on the platform the higher the quality Service providers and users automatically produce information about new and existing addresses as they use the services. Our algorithms automagically weight this information to improve the service. AddressBase PAF https://openaddressesuk.org @peterkwells
- 27. The Open Addresses platform Our aim is to build a sustainable model like this. The value is in an authoritative and definitive dataset which is collaboratively maintained. Authoritative and definitive UK address list Bulk APIs URLs Service Providers Services - Websites, Users Value Revenueforsustainability
- 28. The (lack of a) network effect We have one million high-confidence addresses [*] so it looks more like this. Despite the collaborative maintenance we lack authoritative and hence little chance of becoming definitive Authoritative and definitive UK address list Bulk APIs URLs Few Service Providers Services - Websites, Few Users Revenueforsustainability Value
- 29. Building Blocks If we drill into the platform we see something interesting. The building blocks for addresses are creating value in our address list. Can we build a value proposition from this? APIsBulk URLs Value Building Blocks - towns - postcodes - streets - and the links between them... Authoritative and definitive UK address list Revenueforsustainability
- 30. Smart address input One of the needs that building blocks can support is improving address entry on websites This can meet user needs, provide value to service providers and provide clean addresses for the address list. Win! Win! Win! We are building a proof-of-concept…..
- 31. It will give people less of this Giff Gaff on desktop Hungry House on mobile The Jigsaw Puzzle Club Lots of fields Exceptions BIG dropdown lists Burn your select tags: https://www.youtube.com/watch ?v=CUkMCQR4TpY
- 32. And more of this Citymapper High digital confidence/ skills users like suggestions. We have a PoC... Low digital confidence/skills users like to just type. Do the hard work…. http://sorting-office.openaddressesuk.org “is this what you meant?” (Dev/Alpha language at the mo…)
- 33. Smart address input It can be delivered with a small address list It can handle “digital cholera” It helps users It helps services providers It helps build a public good
- 34. Contents - Overview - Growing the data - Multiplying addresses - Smart address input - Questions
- 35. Questions Hopefully the first one is “how can I help?” :)
- 36. How you can help As a service provider As a developer / open data advocate / geospatial expert Think of how you would use our services and let us know Add more ideas or add “ready to load” datasets: https://trello.com/b/UXqgc1wy/datasets Become a Beta trialist for the APIs Load some data: http://turbot.openaddressesuk.org/ Let us know if you have data you are willing to contribute Visualise and explore the current bulk download: https://alpha.openaddressesuk.org/data Let us know if you would be willing to sponsor us whilst we grow Comment on our algorithms: https://alpha.openaddressesuk.org/blog/2015/02/12/inference https://alpha.openaddressesuk.org/blog/2015/02/20/confidence mailto:info@openaddressesuk.org Try our APIs: https://alpha.openaddressesuk.org/about/apidocu Contribute some code: https://github.com/OpenAddressesUK Join the forums: https://github.com/OpenAddressesUK/forum
- 38. Open Addresses is building an open address database for the UK. It will be open and available to all, helping people, companies, non-profits and government work together to create a better service for everyone. Offices Where?
Editor's Notes
- Some of below still needs formatting…. Social and economic value Reducing the cost of buying and using addresses will lead to the creation of new businesses and new services with increased social and economic value If the UK realises similar benefits to that seen by an open addresses initiative in Denmark, the UK economy will see new yearly benefits of > £110m [1] with a significant increase in the market size of address users We are building and maintaining our data using modern, highly automated methods that significantly reduce maintenance costs over legacy models We are importing all data using a model that makes the published address safe to use by anyone for any purpose [2] Speed and quality It can take months for new addresses, particularly those with new postcodes, to be made available [3] When people move into a new house they need to buy insurance, a pizza, or register to vote but because of this issue they often can’t. This leads to lost revenues and potentially more significant problems due to service providers not being able to find an address [4] Over the last 10 years the UK has, on average, seen.130,000 new homes every year [5] Our collaborative maintenance and confidence model will allow any person or organisation to create or modify an address. Our users will be provided with information to allow them to judge how accurate an individual address record is likely to be. Digital/online services 57% of users use mobile to access the Internet [4], up from 49% in 2013 Desktop-optimised websites either offer multiple fields (house/road/town/postcode) or prompt for a postcode before offering the user a drop-down list Mobile usage is growing [1] yet the same designs predominate despite the even worse user experience on smaller screens Location and map services [2] have developed new design patterns, such as free-format text entry, but rely on historic search data/personal data that many sites lack Open Addresses will open up APIs that will bring many of these capabilities to more services without the requirement to capture historic search data/personal data New businesses and services Denmark saw a 1000% increase in orgs using address daa Multiple departments/applications within the same organisation frequently use different formats leading to an inability to link data and high costs due to manual intervention Multiple organisations in the same industry often use different address sets leading to an inability to link data and service failures [3] This problem can be partially solved by the use of proprietary datasets containing a UPRN (unique property reference number) issued by public sector bodies, but these datasets trigger issues with cost and data quality Open Addresses will support multiple presentation formats from a common data model whilst issuing each address with a unique persistent URL that can be freely used by anyone We expect this model to encourage new services to be created, for example a service to provide logistics firms with common delivery instructions for an address The UK government’s main web presence, GOV.UK sees continued growth in mobile usage, reaching as high as 31% of all visits: https://www.gov.uk/performance/site-activity For example Google Maps, Apple Maps, Swarm or Citymapper Two simple examples. First, the telecoms industry which needs to exchange addresses in common formats to perform directory enquiries or identify premises that have requested a broadband installations; second the public sector that needs to identify and manage service problems across multiple delivery organisations. http://media.ofcom.org.uk/facts/ “In 2010 it is estimated that the social benefits from the agreement will be about EUR 14 million, while costs will total about 0.2 million - See more at: http://www.epsiplatform.eu/content/value-danish-address-data#sthash.66jSkCtU.dpuf”. £110m is a pro rata figure using population size as a proxy for address volumes. Denmark saw a 1000% increase in the number of organisations using address data. https://alpha.openaddressesuk.org/blog/2015/01/26/making-address-data-safe The Royal Mail address advisory board states up to 13 weeks for just the Royal Mail element of the process: http://www.pafboard.org.uk/documents/PAF(15)2%20Strategy%20for%20PAF%202014.pdf. In addition to the Royal Mail activities there is work to do in local authorities, Geoplace and possibly Ordnance Survey. Following those activities an address is published and the user then has to wait for service organisations to choose to update their lists. https://openaddressesuk.org/blog/2015/02/09/living-breathing-problem https://www.gov.uk/government/statistical-data-sets
- Note that many open datasets cannot be used as they are understood to contain third party IP, e.g. LandReg. This highlights a problem with current open data and how tangled the addressing picture is. Large closed datasets ::: BT phonebooks! Mathematical inference: https://alpha.openaddressesuk.org/blog/2015/02/12/inference Collaborative maintenance: next page
- When we have sufficient users we can incentivise feedback through pricing mechanisms. Feedback mechanisms via APIs searching for an address this address is right this address is wrong this is a new address Confidence is how we value feedback: https://alpha.openaddressesuk.org/blog/2015/02/20/confidence
- Conversations with trialists underway…..
- We can’t use Google Maps to check the shape of the street and the location of the buildings, because it’s foggy… … no, because its terms don’t allow us to!
- When we have sufficient users we can incentivise feedback through pricing mechanisms. Feedback mechanisms via APIs searching for an address this address is right this address is wrong this is a new address Confidence is how we value feedback: https://alpha.openaddressesuk.org/blog/2015/02/20/confidence
- We need money to flow from top-to-bottom to keep the service running. Yes, there’s other revenue streams like sponsorship/donations, ProfSvc but this is what a sustainable platform in the private sector would look like Value flows in two directions. This is the model for collaborative maintenance. Some services can be provided by Open Addresses UK, need to be careful when competing with own customers.
- [*] inference adds more but low confidence Give us your data! But we can’t give much in return….. This is a problem unless we can find a copyright-correct way of bringing data in. Working on that but there’s a chance we might fail….
- Note that value is flowing both ways. The address list gives value to the building blocks by helping us learn which links are true (for a given level of true), i.e. postcode SE5 is in London, postcode FY8 could have towns Lytham or St. Annes The Library of Babel: http://en.wikipedia.org/wiki/The_Library_of_Babel is a literary analogy of what happens if you have blocks, but not links