Advanced Paint & Fabric Protection Presentation

2. About Dealer Option
The paint protection sector is heavily populated with products
from leading brands that rely to a large degree on old technology
such as silicone coatings. These are often marketed under
'lifetime' guarantees.
However, these coatings gradually deteriorate in rain, sunlight and
car washes, and have to be reapplied.
Furthermore, the terms and conditions of what is covered in
many of these products' guarantees is often unclear.
As directors of Platinum Paint Protection we decided to seek a
product that not only would offer superior paint protection
without reapplication but would also be clear in its guarantee's
terms and conditions.
We found what we were looking for in the USA, being used in the
high tech sector. In its original form it is mainly used to protect the
surfaces of US Air Force, Army and Navy radar installations and
current drone squadrons.
In addition to negotiating commercial rights for its use in the UK, EU
and UAE, we worked with the manufacturers to make the formula
user friendly, as in its original form of a clear liquid it would be
difficult to apply on lighter coloured vehicles.
Suspending the formula in a polymer enables speedy and efficient
application, bringing time and cost-saving benefits. Platinum Paint
Protection is a sea change for the sector – and for dealers.

3. Dealer Option: yet another
paint protection system….or is it?
Platinum Paint Protection is a one-time application that
protects a vehicle against environmental hazards including
bird lime and tree sap.
Not only do we offer a genuine lifetime guarantee in that
no reapplication is required, but this true lifetime guarantee
is also transferable to another owner of the vehicle.
This provides tremendous benefits to the dealer as well as
to both the first and following owners, potentially
enhancing vehicle resale values.
As a major automotive dealer group, it's likely that you are
approached frequently by companies offering paint
protection systems that are essentially the same or very
similar products.
These products invariably offer a 'lifetime guarantee'.
However, for that guarantee to be valid, the product has to
be reapplied on a regular basis.
The 'lifetime guarantee' of these products is also generally
non-transferable.

4. Dealer Option:
How the product works.
Platinum Paint Protection uses ceramic molecule polymer
technology (CMPT) to form a protective layer against dirt and
pollution that is fundamentally more advanced than the
conventional solution being offered by our competitors.
Ceramic particles within Platinum Paint Protection form
'covalent' bonds with your vehicle's paint molecules.
These ceramic particles are suspended within a polymer, which
enables easier and speedier application by a valeter
in under 30 minutes.
Platinum Paint Protection is consequently a permanent barrier
from environmental hazards and therefore does not need to be
reapplied.
Paint cross-section under magnification.
Dirt and pollutants gather and attack the paint.
Platinum Paint Protection cleans and fills the pores of the
paint leaving a smooth finish.
Platinum Paint Protection fuses to form a complete
protective coating over your vehicle. Dirt and pollution
are now repelled and no reapplication is required.

5. Dealer Option services:
support; guarantee; training.
Supplying Platinum Paint Protection is only one half of
the relationship with you as the dealer. The other
equally crucial half to ensure this is a success is dealer
support. This is comprised of the following four
elements:
- Online registration and training
- Online sales reporting
- Online customer guarantee registration
- Field support team network of 10
geographically distributed customer relationship
managers available 24/7.
- We supply a full suite of showroom POS
material including mirror hangers and desk
brochures.
Our aim is to offer a seamless service
where any customer issues are dealt
with quickly and efficiently. We have full
indemnity in place to give you total
confidence in your dealings with
customers.

6. Dealer Option example
packs: pack 1,2 and 3.
Kit bag pictures for illustration purposes only. Valeter application pack is included with each kit bag
Kit bags Products Dealer Price
Pack 1 Polymer wash
TBC
Sponge
Chamois leather
Kit bags Products Dealer Price
Pack 2 Polymer wash
TBC
Sponge
Chamois leather
Microfibre Cloth
Clearscreen (RainX)
Kit bags Products Dealer Price
Pack 3 Polymer wash
TBC
Sponge
Upholstery
cleaner
Clearscreen
(RainX)
Microfibre cloth
Alloy wheel
cleaner
Three triggers
Glass cleaner

7. Dealer Option: used car
retention.
Many of your competitors are using paint protection to increase used
car retention.This is achieved through offering a client less if their car
isn't treated with your paint protection product, therefore lowering
its potential retail value in the customer's eyes.
This could be implemented as part of the new car sales strategy to
reassure the customer of the future value of their new car. Or, it
could be used to reinforce the customer's confidence that their
vehicle will remain in excellent condition throughout its time with
them as the owner.
Given that we also offer a lifetime guarantee, which is transferable, it
could also be used to enhance the value of your future used car
stock.
UsedVehicle
Trade In
Paint
Protection
No Paint
Protection
Reduced Trade
inValue
Increased Trade
inValue
Added value to
resales
opportunity
Increased
dealer margin
opportunity
Increased
dealer
profitability

8. Dealer Option: upsell
opportunity.
Platinum Paint Protection will create a quarterly campaign aimed at your
database to promote individual items from the kits.
This will allow customers to repurchase the items they have used up and
need to replace.
It is also an opportunity to create a continuous revenue stream from the
database you've accumulated.
These campaigns will be formulated by us and signed off by you before
being distributed to your database.

9. Dealer Option: summary
Platinum Paint Protection is in a highly competitive market, occupied by many big
name brands offering apparently similar products to ours.
However, as we have outlined, Platinum Paint Protection is fundamentally different
and indeed superior: in durability, application time, in its true lifetime guarantee and
transferability from car owner to car owner. Our products can also be branded
with your own brand, or together we can create a new to bring to market.
Our aim in bringing Platinum Paint Protection to market is to offer world-class
customer service to support this new, outstanding product; adding value to a profit
centre within your dealer group by bringing significant time and cost savings
compared to other brands.

10. Thank you for your attention
info@dealeroption.co.uk