What Is Visualization?

What Is Visualization?
Experiential Requirements Elicitation

June 3, 2009

Welcome!

Introduction
Who is OneSpring (we’ll be brief, we promise)
Brief Review of Traditional methods
Visualization
Why visualize?
What about Visio, Photoshop, etc?
What can & can’t be visualized?
Tools
The process is essential!
Q&A
Back to your regularly scheduled day

© 2009 OneSpring LLC. All Rights Reserved. www.onespring.net 2

Your Expectations

Use the Q&A tool to let us know any speciﬁc expectations
you have for this session over the next couple of minutes.
We’ll try to make sure to at least touch on them


Who We Are

First company founded on Visualization
First Visualization Process, The Stream Process™
Hundreds of Visualizations (aka simulations)
Fortune 500 ~ Federal ~ Not for Proﬁt
iRise Partner of the Year


Our Clients
A few of the clients we have been privileged to work with.


A Universal Problem
Current methods for deﬁning software & web-based projects just donʼt work!

66% of projects fail, run late, or are over budget.

53% of projects will incur cost increases of 189%
of the original estimates.

- Standish Group

70% of REWORK is attributed to correcting
requirements errors.
- META Group

30% of project costs are REWORK.
- Forrester Research


The Root Causes
The underlying problems are distilled into three main causes:

Misunderstood product
requirements due to ambiguity of
written speciﬁcations.

Lack of sufﬁcient information to
support complex applications/
systems.

Inability to experience a project
with customers and stakeholders
before development.


Traditional Methods


The Cost to Fix
An error found during the coding process typically costs 10 times more to ﬁx than one
found and ﬁxed at the requirements development stage. – Boehm (Software Engineering Economics)
~100x

~50x
= OneSpringʼs involvement

~20x

~10x

~5x
~1x

Requirements Design Coding Dev Test Acceptance Live
Test


Visualization


What Is Visualization?

Experience your project requirements

Like Rapid Prototyping but...
Early in the requirements process
No Coding required

Collaborate with stakeholders like never before
Get everyone on the same page


Why Visualize?

Visualization along with a proper process can:
Reduce rework by 45% or more
Cut Project Timelines by 1/3 or more
Improve Quality and User Satisfaction
Drive Innovation & User Experience


Reduce Rework by 45%

Capture the right requirements the ﬁrst time
Eliminate ambiguity
Improve collaboration


Cut Project Timelines by 1/3

Less rework=faster development time
Less ambiguity=faster development time


Improve Quality & User Satisfaction

Experience your project before any code has been
written
More time to focus on User Experience activities
Research
User proﬁle integration
Interface design
User testing


Drive Innovation

Less time debating details=more time for new ideas
More time for “outside the box” thinking
Experiment with concepts without writing code
More time to focus on leapfrogging the competition


What About Photoshop/Visio?

Two-dimensional
It is “visual”
But you can’t experience your project
Is still ambiguous


What Can Be Visualized?

Just about any type of project can be visualized...


Web Sites


CRM


Mainframe


Mobile Applications


Proof-of-Concepts


Kiosks


Example

iAuto iRise Visualization


What Can’t Be Visualized

We haven’t yet found a type of project that can’t be
visualized in some manner
Certain aspects of projects are still documented inside
the visualization
Background Processes
Performance Requirements
Detailed Business Process Management


Tools

A key ingredient to visualization is the use of a
collaborative platform.

This platform allows the team to rapidly visualize the
application and solicit real-time feedback from
stakeholders without the need of programming.

The visualization platform of
choice for OneSpring is iRise.


iRise

iRise is the leading application
visualization platform on the
market today.

iRise provides the beneﬁt of creating a highly realistic
software or web-based application simulation without
the need for programming.


Tools

Other players include
Axure
Serena
Blueprint


The Process is Essential

Visualization is not plug & play with existing processes

For success you have prepare for some change
management
Methodology & Process
Culture


An Improved Approach
After years of experience, we’ve learned a better way…

Our Approach Beneﬁts

Eliminate confusion with a detailed • Reduce requirements cycle time
• Eliminate project rework
Visualization

…before coding.

Rapidly iterate and share your • Better collaboration
requirements & design early and often • Drive innovation
with stakeholders.
• Reduce outsourcing risk

Test and validate with consumers. • Improve adoption
• Create desirable products


The Stream Process™

We call this approach the Stream Process™.

The Stream Process™ is a methodology that
offers companies a collaborative and highly-
visual approach to creating superior products
and solutions in less time, with reduced
project re-work.

This helps companies dramatically improve
productivity, quality and customer satisfaction. Combines the
right people
and the
right tools
to deﬁne the
right application.


Q&A


Resources (AKA Shamless Self Promotion)

Subscribe to our Video Podcast - Insights

www.onespring.net/podcast


Resources (AKA Shamless Self Promotion)

iRise Webinar - Going Mobile
June 18, 2009
1:00pm EDT
Leveraging Visualization For Mobile Applications
10 iPhone Applications Visualized in 5 Weeks


Thank you!

For more information:
www.onespring.net
info@onespring.net
1-888-472-1840


What Is Visualization?

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