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SELECTEDCASES2010-2012
Bazelevs Group (Russia, India, China, USA)                               CHALLENGE:                               In the g...
Petersburg Animation Studio (Russia, China)                                      CHALLENGE:                               ...
TREHMER (Russia)                                     CHALLENGE:                                     Due to the launch of a...
Postmodern (Ukraine)                                     CHALLENGE:                                     Due to the fast gr...
STORM Postproduction (Netherlands)                                     CHALLENGE:                                     A re...
Chain FX (Malaysia)                                    CHALLENGE:                                    The studio, founded i...
Trace (USA, India)                                     CHALLENGE:                                     Implemented a “trend...
N3 Design (Russia)                                   CHALLENGE:                                   The companys management ...
Ulitka (Russia)                                       CHALLENGE:                                       Ulitka, a small cre...
Trigraph (Russia)                                       CHALLENGE:                                       The rapid growth ...
Polden (Russia)                                  CHALLENGE:                                  Involving a large number of f...
ScreamSchool (Russia)                                      CHALLENGE:                                      Due to the open...
Advance Digital (Russia)                                      CHALLENGE:                                      The agency a...
Mandarin (Russia)                                   CHALLENGE:                                   The agency has to work ou...
Vedis Group (Russia)                                    CHALLENGE:                                    Growth in the housin...
The Russian Museum (Russia)                                       CHALLENGE:                                       The Rus...
CineLAB (Russia)                                     CHALLENGE:                                     The company seeks to e...
Kommersant TV Channel (Russia)                                   CHALLENGE:                                   The approach...
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Cinesoft Cases 2010-2012 English

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Cinesoft Cases 2010-2012 English

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Cinesoft Cases 2010-2012 English

  1. 1. SELECTEDCASES2010-2012
  2. 2. Bazelevs Group (Russia, India, China, USA) CHALLENGE: In the growing competition it becomes crucial for the company to improve the effectiveness of its horizontally integrated business units, to optimize communication and collaboration between the units, as well as with numerous subcontractors. TECHNOLOGICAL SOLUTION: • Installing Cerebro Factory in three divisions: Baza, Bazelevs VFX and Moskva Animation Studio; • Customizing report and notification forms in Cerebro – to match existing business procedures and needs. IMPACT: • Simultaneous participation in several full-length shows at different stages of production: “The Black Lightning”, “The Dark World”, “Dogs In Space”, “Kolotilov” and «President Lincoln – The Vampire Hunter»; • The administrative to production staff ratio is reduced to 1:15 (average industry ratio is 1:10); • For example: there were 120 CG Artists from 3 countries involved in postproduction of “The Black Lightning” feature film, managed by 8 Bazelevs managers only.The leading Russian label in • Moskva Animation Studio got shared information environment for joint projects with its partnering facilitiesthe production of in India and China.commercials, cartoons andfeature films.Founded by the world-knownfilm director TimurBekmambetov in 1992.
  3. 3. Petersburg Animation Studio (Russia, China) CHALLENGE: After several years of successful production of the “Kikoriki“ animated shorts, the studio starts its first full- length animated film in the stereoscopic 3D format. Normally, such complicated projects last up to several years, this is why the studio has to develop a new approach to planning and production control. TECHNOLOGICAL SOLUTION: • Installing Cerebro Factory. • Installing Mirada Pro, a Cerebro plugin to playback and review video in a stereoscopic 3D format. • By means of Cerebro SDK based on the Python API, the studio develops an in-house integrated asset management subsystem. IMPACT: • Throughout all three years of “Kikoriki: The Beginning” in the production process there were no serious violations of the approved production plan. • Today the production team of 120 CG Artists is currently working on 6 parallel projects, and it is managedThe largest animation facility in by just 2(!) Production Coordinators.Russia. Produces severalanimation series, very popular inthe CIS countries: «Kikoriki», «Pin MORE DETAILS:Code», «Fixics», «Catopolis» andother. • Interview on Cerebro website. • Peterburg’s asset management subsystem in use (video) .A Riki Group company, founded in2003.
  4. 4. TREHMER (Russia) CHALLENGE: Due to the launch of a VFX project for a full-length feature film, the studio aims to minimize its costs and efforts to control a dedicated workgroup of CG Artists, allocated to the project. TECHNOLOGICAL SOLUTION: • Installing Cerebro Studio. IMPACT: • The workgroup of 10 CG Artists is managed by a remote part-time CG Supervisor. • It takes the Producer less than an hour a day to control and adjust the project course.Founded in 1996, the studio atthe moment is the Russias largestCGI producer for TV commercials.The company also has expertise inthe CGI production for filmmakingand architectural renderings.
  5. 5. Postmodern (Ukraine) CHALLENGE: Due to the fast growth of their VFX team, a need for management automation is coming up. Their requirements for a potential automation software solution are: the solution must be ready to use “out of the box”, must be production proven, must be installed internally (on-premises, no “clouds”). TECHNOLOGICAL SOLUTION: • Installing Cerebro Factory. IMPACT: • 30 CG Artists are controlled by 1 manager only. • The company is so confident in the effectiveness of Cerebro that it opens up a new line of business - Cerebro sales and implementation in the Ukrainian market.A FILM.UA company,one of the major studios inUkraine, providing a full range ofpostproduction services.
  6. 6. STORM Postproduction (Netherlands) CHALLENGE: A relatively small postproduction boutique that needs a quick, easy and cost-effective means of control over the execution of a large number of tasks in several concurrent projects. TECHNOLOGICAL SOLUTION: • Subscribing to Cerebro Home. IMPACT: • Cerebro task tracking tools and Navigator pane for instant project status snapshots allows this small team to control all current projects without significant effort.STORM Postproduction is locatedin Amsterdam, Netherlands. Itprovides editing and color gradingservices, motion design and visualeffects for advertising agenciesand production companies inEurope.
  7. 7. Chain FX (Malaysia) CHALLENGE: The studio, founded in 2008, feels a growing need to keep a better control over the production team and the production process, also to prevent the growth of costs for administrative personnel, as the number of projects and the corresponding number of CG Artists is increasing. The choice of possible solutions is limited, due to the fact that the most part of "cloud" services work too slow (too low bandwidth of the Internet channel from the studio to the providers of these services), and the costs of implementing the most locally installed solutions are beyond feasible budget. TECHNOLOGICAL SOLUTION: • Local installation of Cerebro Factory. The company’s Cerebro server is autonomous and independent from the Cinesoft data center located in Europe. IMPACT: • More than 25 CG Artists are controlled by 1 manager, • The studio is capable of taking part in five concurrent full-length feature film projects at a time.A creative boutique located inCyberjaya, a key part of theMultimedia Super Corridor inMalaysia.The studio specializes in VFX,concept art, motion design for TVand film production.
  8. 8. Trace (USA, India) CHALLENGE: Implemented a “trendy” business principle: “Sales and marketing - in the West, production - in the East", the studio faces the need to coordinate the work of the administrative (New York) and production (Mumbai) offices located in almost opposite parts of the planet, with the 9.5 hours time lag. TECHNOLOGICAL SOLUTION: • Installing Cerebro Studio. IMPACT: • The use of Cerebro tools for the exchange of “dailies”, comments and other information enables “asynchronous” yet “lossless” communication between the two offices in a shared information environment, which allows the employees both in New York and in Mumbai to have comfortable working hours for their respective time zones.A VFX studio with offices in NewYork and Mumbai, positioningitself as a quality outsourcer for2D-graphics for productionstudios and larger VFX facilities.
  9. 9. N3 Design (Russia) CHALLENGE: The companys management realizes a need to streamline the information flow in terms of production management. Use of online services for management is difficult because of the slow and expensive Internet channel. TECHNOLOGICAL SOLUTION: • Installing Cerebro Factory. IMPACT: • Information chaos is completely eliminated, Cerebro becomes the primary communication and material storage hub. MORE DETAILS: • Interview on Cerebro website.One of the leading studios inRussia, specializing in Motiondesign, Broadcast design and 3D-graphics for advertising andfilmmaking.
  10. 10. Ulitka (Russia) CHALLENGE: Ulitka, a small creative boutique, eventually grows into a large VFX studio, with long-term and complicated full- length film projects in-production. The company should pay more attention to the proper organization of the production process and such complex things as reporting, planning, risk management, etc. TECHNOLOGICAL SOLUTION: • Installing Cerebro Factory. The most interesting fact here is that this studio had the shortest implementation period in the history of Cerebro: the whole facility switched from traditional means to Cerebro within 2 days. The managers and technicians installed and tuned the system, then created and scheduled about 500 tasks, uploaded materials in less than one weekend. IMPACT: • Implementation of Cerebro increased the efficiency of the production team. MORE DETAILS: • Interview on Cerebro website.One of the leading VFX facilities inRussia. Established in 2003.
  11. 11. Trigraph (Russia) CHALLENGE: The rapid growth of this studio, following the temporary downturn in 2008-2009, causes the need for the introduction of modern management methods. Key requirements for a management software – it must be production-proven, cost-effective and affordable, easily scalable. TECHNOLOGICAL SOLUTION: • Installing Cerebro Studio. IMPACT: • Short-term “Pay-As-You-Go” subscription allows the studio to avoid some unnecessary capital investments in the software, to adjust the cost of ownership flexibly, according to the current size of the team and the amount of upcoming work. • The use of an “industry standard” solution saves time of the newcomers and allows them to adapt to the studio’s pipeline faster, as many of them already have appropriate skills to work in Cerebro. MORE DETAILS: • Interview on Cerebro website.The studio specializes in VFX forfull-length feature films. Since itsstart in 2004, Trigraph took partin production of more than 40films.
  12. 12. Polden (Russia) CHALLENGE: Involving a large number of freelancers in Russia and in other former Soviet countries in its projects, the company has several goals for management optimization: • Streamline communication and file transfer between the office and all remote collaborators, create a shared information environment for all project teams. • Implement an effective system of accounting for hours worked, hourly wage calculation with differentiated rates for each employee / project. TECHNOLOGICAL SOLUTION: • Installing Cerebro Factory. IMPACT: • Production costs are reduced, both due to the use of cheaper labour, and through effective management. This allows the studio to offer its customers a relatively low price for its services. • The studio introduced the effective system of material motivation for staff and freelancers, taking into account the professional level and personal contribution of each team member.Polden Studio, founded in 2006,develops several businesses,connected with creative design,including visual effects forfilmmaking and advertising.
  13. 13. ScreamSchool (Russia) CHALLENGE: Due to the opening of a new course – CGI/VFX remote education, the school needs to solve the following technical issues: • To enable prompt and structured exchange of materials between teachers and students; • To find a convenient and quick way to review student works (videos); • To create a shared workspace for student group projects; • To ensure a safe storage of materials and selectable access to them. TECHNOLOGICAL SOLUTION: • Installing Cerebro Studio. IMPACT: • Teachers and students collaborate remotely, each at a convenient time; • All the above technical issues are solved; • Additional impact: school graduates have skills to work in Cerebro, one of the most popular project management software in the VFX industry.A Russias leading privateeducational institution that trainsspecialists in filmmaking and MORE DETAILS:postproduction. • Interview on Cerebro website.A branch of the British HigherSchool of Design.
  14. 14. Advance Digital (Russia) CHALLENGE: The agency aims to improve the transparency of their internal operations for their customers, thereby increasing their competitive advantage and confidence on the part of its strategic customers, as well as increasing the speed of decision making. TECHNOLOGICAL SOLUTION: • Installing Cerebro Factory. IMPACT: • The agency has won several major tenders, last but not least - thanks to the transparent project management within the agency. MORE DETAILS: • Interview on Cerebro website.An advertising agency, specializingin digital advertising campaigns.A member of ADV Group, one ofthe largest communication groupsin Russia and the CIS, consistingof 45 agencies in six countries(2011).
  15. 15. Mandarin (Russia) CHALLENGE: The agency has to work out and release an ambitious advertising project for Channel One (the top Russian TV channel) in the shortest possible time. To minimize the loss of time, the agency decided to implement a professional project management system. TECHNOLOGICAL SOLUTION: • Installing Cerebro Factory. IMPACT: • Cerebro implementation increased the effectiveness of the production team, the project was released in time, without usual haste and after-hours work. MORE DETAILS: • Interview on Cerebro website.An advertising agency, asubsidiary of Channel One (a RedSquare Group company).
  16. 16. Vedis Group (Russia) CHALLENGE: Growth in the housing market has led the company to increase the number of projects and related work on architectural planning and visualization. It is important to keep control of the design and rendering studio, to ensure appropriate quality and timing of the work and to avoid "bloating" of the administrative staff. TECHNOLOGICAL SOLUTION: • Installing Cerebro Factory; • Installing Duma (a Cinesoft render cue management software). IMPACT: • The team of architects and artists (35 people) is controlled by 1 manager; • Images are rendered on a central 60-nodes render farm, thus freeing up the personal workstations of the employees for other work. MORE DETAILS: • Interview on Cerebro website.An integrated developing holding,a major player in the Moscowcity’s housing market .
  17. 17. The Russian Museum (Russia) CHALLENGE: The Russian Museum is looking for new ways to attract a wider audience to their exposure using the latest multimedia and communication technologies. One of the key elements of this strategy should be a multimedia hall for lectures and presentations in a digital multi-media format, broadcast as to the Museum visitors, so to the branches of the Museum in other cities, as well as to the online audience. TECHNOLOGICAL SOLUTION: • A special software product, codenamed MEDIO, was developed to conduct presentations and manage online broadcasting; • Professional projectors, sound, server and communication equipment was installed.The primary state museum ofRussian fine arts in the country. Itwas established in 1895 in St IMPACT:Petersburg by a decree of theEmperor Nicholas II. • The Russian Museum obtained a unique, unparalleled in Russia technology to display the treasures of the museum not only to actual visitors, but also around the world - via teleconference (in the branches of theThe Russian Museum today is aunique depository of artistic museum) and webcast (for internet users).treasures, a famous restorationcentre, an authoritative instituteof academic research, one of the MORE DETAILS:major cultural and educationalcenters in Russia, and a research • MEDIO presentation (SlideShare).and instructional centre of artmuseums of the Russian • MEDIO demo video (Vimeo).Federation, overseeing activitiesof 260 art museums in Russia.
  18. 18. CineLAB (Russia) CHALLENGE: The company seeks to enter the digital cinema distribution market in Russia and to take a leading position there. This will allow the company to offer customers a new and highly profitable service, which will make the company a truly end-to-end solution provider. This requires, in its turn, innovative software, which meets the business needs of both CineLAB, and its client companies. TECHNOLOGICAL SOLUTION: • A unique software product, codenamed Andromeda, was developed to provide digital film copies distribution to theaters via satellite connection. • A custom Media Asset Management system was developed in order to organize media assets and digital libraries of the studio, and to process orders from the theaters.One of the Russias leading IMPACT:postproduction facilities offering • Putting into operation the Cinesoft software contributed to quick subscriptions of Russia’s cinema chains tofilmmakers and distributors thefull range of services - from DI the CineLAB delivery service. The company today can deliver a digital copy to virtually every Russia’sthrough editing, sound recording,VFX, color grading to digital theater. The use of satellite and landline Internet instead of physical media (hard disks or film reels)copies delivery to the theaters considerably reduces copy replication and delivery costs.throughout Russia.The studio’s core clientcompanies are worldwide majorslike Universal Pictures, SonyPictures and Walt Disney.
  19. 19. Kommersant TV Channel (Russia) CHALLENGE: The approach to the format is entirely new: there is no live presenters on the screen, all the information is supplied in the form of photographs, illustrations and changing text, grouped by topics. The project heads described it as “a channel that you can watch without listening, or listen without watching”. The new format requires a new approach to the amount and speed of CGI and infographics production, where the maximal automation of routine procedures and faster graphics rendering play key roles. The channel’s software developing staff resolved the first part of the task, by implementing an in-house automatic infographic creation system, while the second part - speeding up the rendering process – was passed to Cinesoft. TECHNOLOGICAL SOLUTION: • Installing Duma ( Cinesoft’s render cue management software). • Developing a number of additional modules to pipeline Duma with other software used by the CG Artists. IMPACT: • Average rendering time reduced several times. For example, rendering of a set of infographics for a weather forecast, formerly taking about 40 minutes, after implementing centralized multi-node rendering, controlled by Duma, now takes only about 5 minutes.Kommersant TV News Channelwas launched in October 2011.The TV station was positioned asa source of hot news andcomments.
  20. 20. Thanks!If you have questions, issues and goals for which our products, knowledge and experience might be of use -please contact us. All consultations are free of charge!Cinesoft Ltd.Suite 709, 55/59, Bolshaya Pochtovaya St., Moscow, Russia.Tel.: +7 (495) 9800376.E-mail: info@cinesoft.ruWebsite: www.cinesoft.ru

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