Cinesoft Cases 2010-2012 English

Bazelevs Group (Russia, India, China, USA)

CHALLENGE:
In the growing competition it becomes crucial for the company to improve the effectiveness of its horizontally
integrated business units, to optimize communication and collaboration between the units, as well as with
numerous subcontractors.

TECHNOLOGICAL SOLUTION:
• Installing Cerebro Factory in three divisions: Baza, Bazelevs VFX and Moskva Animation Studio;
• Customizing report and notification forms in Cerebro – to match existing business procedures and needs.

IMPACT:
• Simultaneous participation in several full-length shows at different stages of production: “The Black
Lightning”, “The Dark World”, “Dogs In Space”, “Kolotilov” and «President Lincoln – The Vampire Hunter»;
• The administrative to production staff ratio is reduced to 1:15 (average industry ratio is 1:10);
• For example: there were 120 CG Artists from 3 countries involved in postproduction of “The Black
Lightning” feature film, managed by 8 Bazelevs managers only.
The leading Russian label in
• Moskva Animation Studio got shared information environment for joint projects with its partnering facilities
the production of in India and China.
commercials, cartoons and
feature films.

Founded by the world-known
film director Timur
Bekmambetov in 1992.

Petersburg Animation Studio (Russia, China)

CHALLENGE:
After several years of successful production of the “Kikoriki“ animated shorts, the studio starts its first full-
length animated film in the stereoscopic 3D format. Normally, such complicated projects last up to several
years, this is why the studio has to develop a new approach to planning and production control.

• Installing Cerebro Factory.
• Installing Mirada Pro, a Cerebro plugin to playback and review video in a stereoscopic 3D format.
• By means of Cerebro SDK based on the Python API, the studio develops an in-house integrated asset
management subsystem.

IMPACT:
• Throughout all three years of “Kikoriki: The Beginning” in the production process there were no serious
violations of the approved production plan.
• Today the production team of 120 CG Artists is currently working on 6 parallel projects, and it is managed
The largest animation facility in
by just 2(!) Production Coordinators.
Russia. Produces several
animation series, very popular in
the CIS countries: «Kikoriki», «Pin MORE DETAILS:
Code», «Fixics», «Catopolis» and
other.
• Interview on Cerebro website.
• Peterburg’s asset management subsystem in use (video) .
A Riki Group company, founded in
2003.

TREHMER (Russia)

CHALLENGE:
Due to the launch of a VFX project for a full-length feature film, the studio aims to minimize its costs and
efforts to control a dedicated workgroup of CG Artists, allocated to the project.

• Installing Cerebro Studio.

IMPACT:
• The workgroup of 10 CG Artists is managed by a remote part-time CG Supervisor.
• It takes the Producer less than an hour a day to control and adjust the project course.

Founded in 1996, the studio at
the moment is the Russia's largest
CGI producer for TV commercials.

The company also has expertise in
the CGI production for filmmaking
and architectural renderings.

Postmodern (Ukraine)

CHALLENGE:
Due to the fast growth of their VFX team, a need for management automation is coming up.
Their requirements for a potential automation software solution are: the solution must be ready to use “out of
the box”, must be production proven, must be installed internally (on-premises, no “clouds”).


IMPACT:
• 30 CG Artists are controlled by 1 manager only.
• The company is so confident in the effectiveness of Cerebro that it opens up a new line of business -
Cerebro sales and implementation in the Ukrainian market.

A FILM.UA company,
one of the major studios in
Ukraine, providing a full range of
postproduction services.

STORM Postproduction (Netherlands)

CHALLENGE:
A relatively small postproduction boutique that needs a quick, easy and cost-effective means of control over
the execution of a large number of tasks in several concurrent projects.

• Subscribing to Cerebro Home.

IMPACT:
• Cerebro task tracking tools and Navigator pane for instant project status snapshots allows this small team to
control all current projects without significant effort.

STORM Postproduction is located
in Amsterdam, Netherlands. It
provides editing and color grading
services, motion design and visual
effects for advertising agencies
and production companies in
Europe.

Chain FX (Malaysia)

CHALLENGE:
The studio, founded in 2008, feels a growing need to keep a better control over the production team and the
production process, also to prevent the growth of costs for administrative personnel, as the number of projects
and the corresponding number of CG Artists is increasing. The choice of possible solutions is limited, due to the
fact that the most part of "cloud" services work too slow (too low bandwidth of the Internet channel from the
studio to the providers of these services), and the costs of implementing the most locally installed solutions are
beyond feasible budget.

• Local installation of Cerebro Factory. The company’s Cerebro server is autonomous and independent from
the Cinesoft data center located in Europe.

IMPACT:
• More than 25 CG Artists are controlled by 1 manager,
• The studio is capable of taking part in five concurrent full-length feature film projects at a time.
A creative boutique located in
Cyberjaya, a key part of the
Multimedia Super Corridor in
Malaysia.

The studio specializes in VFX,
concept art, motion design for TV
and film production.

Trace (USA, India)

CHALLENGE:
Implemented a “trendy” business principle: “Sales and marketing - in the West, production - in the East", the
studio faces the need to coordinate the work of the administrative (New York) and production (Mumbai) offices
located in almost opposite parts of the planet, with the 9.5 hours time lag.


IMPACT:
• The use of Cerebro tools for the exchange of “dailies”, comments and other information enables
“asynchronous” yet “lossless” communication between the two offices in a shared information
environment, which allows the employees both in New York and in Mumbai to have comfortable working
hours for their respective time zones.

A VFX studio with offices in New
York and Mumbai, positioning
itself as a quality outsourcer for
2D-graphics for production
studios and larger VFX facilities.

N3 Design (Russia)

CHALLENGE:
The company's management realizes a need to streamline the information flow in terms of production
management. Use of online services for management is difficult because of the slow and expensive Internet
channel.


IMPACT:
• Information chaos is completely eliminated, Cerebro becomes the primary communication and material
storage hub.

MORE DETAILS:

One of the leading studios in
Russia, specializing in Motion
design, Broadcast design and 3D-
graphics for advertising and
filmmaking.

Ulitka (Russia)

CHALLENGE:
Ulitka, a small creative boutique, eventually grows into a large VFX studio, with long-term and complicated full-
length film projects in-production. The company should pay more attention to the proper organization of the
production process and such complex things as reporting, planning, risk management, etc.

• Installing Cerebro Factory. The most interesting fact here is that this studio had the shortest implementation
period in the history of Cerebro: the whole facility switched from traditional means to Cerebro within 2
days. The managers and technicians installed and tuned the system, then created and scheduled about 500
tasks, uploaded materials in less than one weekend.

IMPACT:
• Implementation of Cerebro increased the efficiency of the production team.

MORE DETAILS:

One of the leading VFX facilities in
Russia. Established in 2003.

Trigraph (Russia)

CHALLENGE:
The rapid growth of this studio, following the temporary downturn in 2008-2009, causes the need for the
introduction of modern management methods. Key requirements for a management software – it must be
production-proven, cost-effective and affordable, easily scalable.


IMPACT:
• Short-term “Pay-As-You-Go” subscription allows the studio to avoid some unnecessary capital investments
in the software, to adjust the cost of ownership flexibly, according to the current size of the team and the
amount of upcoming work.
• The use of an “industry standard” solution saves time of the newcomers and allows them to adapt to the
studio’s pipeline faster, as many of them already have appropriate skills to work in Cerebro.

MORE DETAILS:
The studio specializes in VFX for
full-length feature films. Since its
start in 2004, Trigraph took part
in production of more than 40
films.

Polden (Russia)

CHALLENGE:
Involving a large number of freelancers in Russia and in other former Soviet countries in its projects, the
company has several goals for management optimization:
• Streamline communication and file transfer between the office and all remote collaborators, create a shared
information environment for all project teams.
• Implement an effective system of accounting for hours worked, hourly wage calculation with differentiated
rates for each employee / project.


IMPACT:
• Production costs are reduced, both due to the use of cheaper labour, and through effective management.
This allows the studio to offer its customers a relatively low price for its services.
• The studio introduced the effective system of material motivation for staff and freelancers, taking into
account the professional level and personal contribution of each team member.

Polden Studio, founded in 2006,
develops several businesses,
connected with creative design,
including visual effects for
filmmaking and advertising.

ScreamSchool (Russia)

CHALLENGE:
Due to the opening of a new course – CGI/VFX remote education, the school needs to solve the following
technical issues:
• To enable prompt and structured exchange of materials between teachers and students;
• To find a convenient and quick way to review student works (videos);
• To create a shared workspace for student group projects;
• To ensure a safe storage of materials and selectable access to them.


IMPACT:
• Teachers and students collaborate remotely, each at a convenient time;
• All the above technical issues are solved;
• Additional impact: school graduates have skills to work in Cerebro, one of the most popular project
management software in the VFX industry.
A Russia's leading private
educational institution that trains
specialists in filmmaking and MORE DETAILS:
postproduction.
A branch of the British Higher
School of Design.

Advance Digital (Russia)

CHALLENGE:
The agency aims to improve the transparency of their internal operations for their customers, thereby
increasing their competitive advantage and confidence on the part of its strategic customers, as well as
increasing the speed of decision making.


IMPACT:
• The agency has won several major tenders, last but not least - thanks to the transparent project
management within the agency.

MORE DETAILS:

An advertising agency, specializing
in digital advertising campaigns.

A member of ADV Group, one of
the largest communication groups
in Russia and the CIS, consisting
of 45 agencies in six countries
(2011).

Mandarin (Russia)

CHALLENGE:
The agency has to work out and release an ambitious advertising project for Channel One (the top Russian TV
channel) in the shortest possible time. To minimize the loss of time, the agency decided to implement a
professional project management system.


IMPACT:
• Cerebro implementation increased the effectiveness of the production team, the project was released in
time, without usual haste and after-hours work.

MORE DETAILS:

An advertising agency, a
subsidiary of Channel One (a Red
Square Group company).

Vedis Group (Russia)

CHALLENGE:
Growth in the housing market has led the company to increase the number of projects and related work on
architectural planning and visualization. It is important to keep control of the design and rendering studio, to
ensure appropriate quality and timing of the work and to avoid "bloating" of the administrative staff.

• Installing Cerebro Factory;
• Installing Duma (a Cinesoft render cue management software).

IMPACT:
• The team of architects and artists (35 people) is controlled by 1 manager;
• Images are rendered on a central 60-nodes render farm, thus freeing up the personal workstations of the
employees for other work.

MORE DETAILS:

An integrated developing holding,
a major player in the Moscow
city’s housing market .

The Russian Museum (Russia)

CHALLENGE:
The Russian Museum is looking for new ways to attract a wider audience to their exposure using the latest
multimedia and communication technologies. One of the key elements of this strategy should be a multimedia
hall for lectures and presentations in a digital multi-media format, broadcast as to the Museum visitors, so to
the branches of the Museum in other cities, as well as to the online audience.

• A special software product, codenamed MEDIO, was developed to conduct presentations and manage
online broadcasting;
• Professional projectors, sound, server and communication equipment was installed.
The primary state museum of
Russian fine arts in the country. It
was established in 1895 in St IMPACT:
Petersburg by a decree of the
Emperor Nicholas II.
• The Russian Museum obtained a unique, unparalleled in Russia technology to display the treasures of the
museum not only to actual visitors, but also around the world - via teleconference (in the branches of the
The Russian Museum today is a
unique depository of artistic museum) and webcast (for internet users).
treasures, a famous restoration
centre, an authoritative institute
of academic research, one of the MORE DETAILS:
major cultural and educational
centers in Russia, and a research • MEDIO presentation (SlideShare).
and instructional centre of art
museums of the Russian
• MEDIO demo video (Vimeo).
Federation, overseeing activities
of 260 art museums in Russia.

CineLAB (Russia)

CHALLENGE:
The company seeks to enter the digital cinema distribution market in Russia and to take a leading position
there. This will allow the company to offer customers a new and highly profitable service, which will make the
company a truly end-to-end solution provider. This requires, in its turn, innovative software, which meets the
business needs of both CineLAB, and its client companies.

• A unique software product, codenamed Andromeda, was developed to provide digital film copies
distribution to theaters via satellite connection.
• A custom Media Asset Management system was developed in order to organize media assets and digital
libraries of the studio, and to process orders from the theaters.

One of the Russia's leading
IMPACT:
postproduction facilities offering • Putting into operation the Cinesoft software contributed to quick subscriptions of Russia’s cinema chains to
filmmakers and distributors the
full range of services - from DI the CineLAB delivery service. The company today can deliver a digital copy to virtually every Russia’s
through editing, sound recording,
VFX, color grading to digital
theater. The use of satellite and landline Internet instead of physical media (hard disks or film reels)
copies delivery to the theaters considerably reduces copy replication and delivery costs.
throughout Russia.

The studio’s core client
companies are worldwide majors
like Universal Pictures, Sony
Pictures and Walt Disney.

Kommersant TV Channel (Russia)

CHALLENGE:
The approach to the format is entirely new: there is no live presenters on the screen, all the information is
supplied in the form of photographs, illustrations and changing text, grouped by topics. The project heads
described it as “a channel that you can watch without listening, or listen without watching”. The new format
requires a new approach to the amount and speed of CGI and infographics production, where the maximal
automation of routine procedures and faster graphics rendering play key roles. The channel’s software
developing staff resolved the first part of the task, by implementing an in-house automatic infographic
creation system, while the second part - speeding up the rendering process – was passed to Cinesoft.

• Installing Duma ( Cinesoft’s render cue management software).
• Developing a number of additional modules to pipeline Duma with other software used by the CG Artists.

IMPACT:
• Average rendering time reduced several times. For example, rendering of a set of infographics for a weather
forecast, formerly taking about 40 minutes, after implementing centralized multi-node rendering,
controlled by Duma, now takes only about 5 minutes.
Kommersant TV News Channel
was launched in October 2011.
The TV station was positioned as
a source of hot news and
comments.

Thanks!

If you have questions, issues and goals for which our products, knowledge and experience might be of use -
please contact us. All consultations are free of charge!

Cinesoft Ltd.
Suite 709, 55/59, Bolshaya Pochtovaya St., Moscow, Russia.
Tel.: +7 (495) 9800376.
E-mail: info@cinesoft.ru
Website: www.cinesoft.ru

Cinesoft Cases 2010-2012 English

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