3. 2.The Mission
To position Truth Central as the number 1 research entity dedicated to gathering
data on specific topics which will help businesses sustain long term growth.
4. 3.Internal Launch
To begin our campaign we will introduce truth central to FP7 employees (between
Dubai and Abu Dhabi departments). This can be arranged in the Dubai office by the
HR. We will hand out prizes for participants: cash prizes/shopping vouchers.
5. 4. Internal Launch: Getting the
word out
Teaser emailers and Posters to be sent out and posted in
the office.
On August 16th (Dubai Office) we will be hold a meeting
to educate employees of our mission statement, our
objectives and our aspirations. We will get the audience
involved by gathering information and sharing precise
data about current FP7 Clients.
We will get the audience involved by gathering
information and sharing precise data about current FP7
Clients.
- The Truth About Beauty: can relate to Loreal for e.g
- Coke: The Truth about youth
- Emirates NBD: The Truth about banking
Employees will also be informed of the FB and twitter
pages.
6. 5. Social Media Launch
FB: the Truth Central will contain (1) different case studies in the past, (2) our
audience can play a truth or false game, and (3) every couple of days we will post
fun facts.
Twitter: similar to FB we will tweet fun facts targeting everyday queries.
YouTube ($3,000 to $5,000): Video will be developed to explain the truth central
concept in a fun, entertaining and interactive (interactive video) manner. This
video can be posted on several business websites.
Social media and internal will be launched together
7. 6. PR (3 months) After Internal Launch and Social Media Launch
Leverage on Weber Shandwick PR to help us spread information in the form of press
releases to trade publications and digital publications such as the financial times, the
economist, Ad age, communicate, campaign.