This document provides guidance on developing a brand strapine. It suggests starting by identifying 5 words or phrases that best describe your business values, such as quality, cost effectiveness, and innovation. These values should then be used to measure brand messages and the value of any strapine moving forward. The strapine should communicate the most important value in an engaging way.

1. 1) Start by exploring your values
• Think of 5 words or phrases that best describe your business or
product e.g. quality, nimble, cost effectiveness, knowledgeable,
innovative. These words are then used to measure all of your
brand messages and the value of your strapline moving forward
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