Why focus on generational dynamics? Because some stereotypes apply and one message does not fit all.

1. GENERATIONS
OF ALUMNI

2. WHY FOCUS ON
GENERATIONAL DYNAMICS?

3. KIDS REACT VIDEO

4. WHY FOCUS ON
GENERATIONAL DYNAMICS?
WHO: SOME STEREOTYPES APPLY.

5. WHY FOCUS ON
GENERATIONAL DYNAMICS?
WHO: SOME STEREOTYPES APPLY.
WHAT: ONE MESSAGE DOES NOT FIT ALL.

6. WHY FOCUS ON
GENERATIONAL DYNAMICS?
WHO: SOME STEREOTYPES APPLY.
WHAT: ONE MESSAGE DOES NOT FIT ALL.
HOW: YOU WANT PRINT. I LIKE E-MAIL.
SHE PREFERS 140 CHARACTERS OR LESS.

7. WHAT DOES THE WORD
“WOODSTOCK”
INSPIRE IN THE MIND OF
A 60, 40, 20 YEAR OLD?

9. Woodstock underscored my optimism about people. I
learned that a very large, ill prepared group of people can
remain caring, peaceful and make the most of a
miserable situation, no toilets, no food, no water, rain,
and very fertile mud everywhere. We turned the mud to
a play ground and had fun together.

10. Woodstock reeks of hypocrisy. Most of the hippies
eventually devolved into yuppies. A few of them stayed
true to their professed values but the vast majority of this
generation traded peace and love for stocks and real estate.
Our economy and ecology have never been the same.

11. BABY BOOMERS
(BORN BETWEEN 1946 AND 1964) ARE
WORKAHOLICS
IDEALISTIC
COMPETITIVE
QUESTIONING AUTHORITY

12. BABY BOOMERS
“LIVE TO WORK”

13. BABY BOOMERS
WERE INFLUENCED BY
POST-WAR PROSPERITY
THE RISE OF SUBURBIA
VIETNAM AND WATERGATE
1960’S SOCIAL UPHEAVAL

14. GENERATION X
(BORN BETWEEN 1965 AND 1980) IS
SELF-RELIANT
DISTRUSTFUL OF INSTITUTIONS
ECLECTIC
HIGHLY ADAPTIVE TO
CHANGE AND TECHNOLOGY

15. GENERATION X
“WORK TO LIVE”

16. GENERATION X
WERE INFLUENCED BY
MTV
HIGH DIVORCE RATES
LATCH-KEY PHENOMENON
CHALLENGER EXPLOSION

17. MILLENNIALS
(BORN BETWEEN 1981 AND 2000) ARE
CONFIDENT
SELF-EXPRESSIVE
DIVERSE AND OPEN
TO DIVERSITY
OPEN TO CHANGE

18. MILLENNIALS
“IT’S ALL ABOUT ME”

19. MILLENNIALS
ARE INFLUENCED BY
EXPLODING TECHNOLOGY
DIVERSITY
HELICOPTER PARENTING
THE RECENT RECESSION

20. GOING TO COLLEGE
BABY BOOMERS GENERATION X MILLENNIALS
How big? 78 million 46 million 80 million
How many college degrees? 23 million (29%) 16 million (35%) 28.8 million (36%)
When were they in college? ‘64-’82 ‘83-’98 ‘99-now

21. COSTS AND DEBT
BABY BOOMERS GENERATION X MILLENNIALS
Public college tuition $517 $2,543 $8,893
Private college tuition $2,055 $11,044 $30,094
Public college tuition (‘13 dollars) $2,710 $4,101 $8,893
Private college tuition (‘13 dollars) $10,783 $17,806 $30,094
Percent who borrowed 33% 45% 71%
Average debt (‘13 dollars) $4,800 $15,000 $29,400
Graduated into Economic expansion Economic recession Economic recession

22. BABY BOOMERS
WEALTH: BOOMERS HAVE COLLECTIVELY
EARNED MORE THAN $4 TRILLION,
MORE THAN TWICE THE WEALTH OF
THE PREVIOUS GENERATION

23. BABY BOOMERS
WEALTH: BOOMERS HAVE COLLECTIVELY
EARNED MORE THAN $4 TRILLION,
MORE THAN TWICE THE WEALTH OF
THE PREVIOUS GENERATION
LOSS: THE MEDIAN NET WORTH FOR U.S. HOUSEHOLDS
HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER,
AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING
TO U.S. CENSUS BUREAU DATA

24. BABY BOOMERS
WEALTH: BOOMERS HAVE COLLECTIVELY
EARNED MORE THAN $4 TRILLION,
MORE THAN TWICE THE WEALTH OF
THE PREVIOUS GENERATION
LOSS: THE MEDIAN NET WORTH FOR U.S. HOUSEHOLDS
HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER,
AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING
TO U.S. CENSUS BUREAU DATA
WORKING LONGER: 70% OF BOOMERS PLAN TO
WORK DURING THEIR RETIREMENT YEARS

25. GENERATION X
OPTING OUT OF PARENTHOOD:
43% OF GEN X WOMEN AND 32% OF GEN X MEN
DO NOT HAVE CHILDREN

26. GENERATION X
OPTING OUT OF PARENTHOOD:
43% OF GEN X WOMEN AND 32% OF GEN X MEN
DO NOT HAVE CHILDREN
PROFESSIONALLY FRUSTRATED: 41% ARE
UNSATISFIED WITH THEIR CURRENT RATE
OF ADVANCEMENT AND 49% FEEL STALLED

27. GENERATION X
OPTING OUT OF PARENTHOOD:
43% OF GEN X WOMEN AND 32% OF GEN X MEN
DO NOT HAVE CHILDREN
PROFESSIONALLY FRUSTRATED: 41% ARE
UNSATISFIED WITH THEIR CURRENT RATE
OF ADVANCEMENT AND 49% FEEL STALLED
SETBACK: PEOPLE BETWEEN 35 AND 44 SAW A
59% DECLINE IN MEDIAN HOUSEHOLD NET WORTH BETWEEN
2005 AND 2010, THE LARGEST DROP OF ALL AGE GROUPS

28. MILLENNIALS
JOB PROSPECTS: 90% OF NEW JOBS CREATED
SINCE THE RECESSION ARE PART-TIME

29. MILLENNIALS
JOB PROSPECTS: 90% OF NEW JOBS CREATED
SINCE THE RECESSION ARE PART-TIME
WOMEN ARE GAINING: IN 2010 YOUNG MEN EARNED 90 CENTS
FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980,
WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR
EARNED BY THEIR WORKING MOTHERS IN 1980

30. MILLENNIALS
JOB PROSPECTS: 90% OF NEW JOBS CREATED
SINCE THE RECESSION ARE PART-TIME
WOMEN ARE GAINING: IN 2010 YOUNG MEN EARNED 90 CENTS
FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980,
WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR
EARNED BY THEIR WORKING MOTHERS IN 1980
WOMEN ARE SMARTER: 57% OF TODAY’S
UNDERGRADUATES ARE WOMEN; WOMEN EARN 170,000
MORE BACHELOR’S DEGREES EACH YEAR THAN MEN

31. PANELIST
TODD CORLEY
Corporate Social Responsibility
Diversity & Inclusion
Brand Reputation & Risk Management
Millennial Engagement

32. PANELIST
NIKHIL HUNSHIKATTI
B2B and B2C marketing
Research, Analytics, Customer Intelligence
Database Marketing

33. PANELIST
JEAN FINNEGAN
Product Development
Marketing Research
Investment, retirement,
wealth market consulting

35. THANK YOU