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Table of Contents
Target Audience ………… page 3
Value Propositions……… page 3
Product Description…….. page 4
Slogan……………………... page 4
Logo Description………… page 4
TargetAudience
3. 3
Pre-teen and young-adult Caucasian females
Middle-aged working/married Caucasian women
Market research shows that married women with kids at home purchase haircare
products 58 percent more than the average. Women benefit most from the Air-Straight
as they normally have longer hair to maintain and style. The largest households with the
most women invest in haircare products the most. When they have limited time to get
ready for school or work, the Air-Straight can style their hair and have them ready in
time.
Value Propositions
Healthier hair produced by reduced time spent in high heats of other haircare
products
Salon hair in half of the time
Great value for the price - Quality product made affordable.
Risk-free device – impossible for hair to get caught
Women want a haircare product that will leave them with healthy hair as well their hair
to looking as best as it can in the comfort of their own home. Time is precious, so the
product that can trim styling time is held at a higher value. Price is always considered
when someone purchases a product, the lower the price for a quality product, the better.
Piece of mind is a bonus; people are more likely to invest in a risk-free product than one
with risks.
ProductDescription
Are you tired of spending precious time and energy doing your hair in the morning? Our
brand-new technology blow-dries your hair while also straightening it - without the frizz,
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at an affordable price! The elements of the Air-Straight use the moisture in your hair to
steam-dry it, while also heating your hair at 450 degrees. Your hair will be left as
straight as you want, frizz-free, and moisturized in only minutes!
Slogan
Magnificent hair. Marvelous in minutes.
Logo Description
The logo will consist of the capital letter A. On the right slant of the “A,” a graphic team
will design an incorporation of an image of straight hair. It will be simple and branded on
every Air-Straight at the base hinge.
