2. Advertising inside casual games
Most casual games have natural pauses
between levels, each several minutes. If you give
away some games for free, it´s possible to show
advertisement in rich media or video formats
inside games, right between game levels. The
game is paused and advertisement is started;
after 10-15 seconds player can skip it and
continue the game.
3. Fullscreen commercials
• One fullscreen commercial at a time
• Rich media or video format
• Usually video commercials have duration of
30-60 s; after seeing the ad for 10 seconds the
player has the possibility to skip it
• Ads can be shown every 10-15 minutes
(adjustable)
• An action is required to continue playing the
game
4. How does it look like
Game screens: map, level screen, level results Commercial
(several levels can be played if they are too short) 30 s, can be
10-15 minutes in total skipped after the
first 10 s
5. Amount of commercials
Overall amount of advertisement is not significant for the
players compared to TV (image below shows distribution
of 1 hour)
Advertisement TV shows
On TV
Inside
games
0 10 20 30 40 50 60
Advertisement Gameplay
6. Advertisement revenues
• For video commercials, advertisement networks
charge US$0.01+CPV or US$10+/1000 non-
guaranteed views
• Typical casual player spends 30-50 hours playing
games monthly and will see 120-250 commercials
• Networks pay about 70% of revenues to the
channel
• Total income of the channel US$0.8-1.75+
monthly, US$10-20+ yearly from 1 non-paying
player
7. ExeSnap technology
Putting advertisement inside games is made
possible with ExeSnap, which uses power of
application virtualization and gives you
control over the game flow, allowing you to
pause the game in the right time, insert
commercials, and continue the game after
the commercial is shown.
ExeSnap converts desktop game into “online” games, which
can be launched immediately from a web browser in a
single click, even without waiting for complete download.
Based on ExeSnap, we develop custom solutions for game
portals.
8. About us
Desanova Ltda was founded in 2011 by experts is application
virtualization and protection. Later the same year we received
Chilean government grant for development of ExeSnap, a new
application deployment and distribution technology which
was announced and demonstrated in the middle of 2012. Now
we provide various services in the area of application
virtualization, custom software development and consulting.
Company address:
Desanova Ltda.
Av. Libertad 63, of. 508,
Viña del Mar, V Region, Chile
Email: contact@desanova.cl
