Introduction of Google Adwords

1. Google Adwords
Media Pan Arab
Ola Mohey Elden

2. Agenda
1. Glossary
2. Policy
3. Type of Campaign
4. Match type of Keywords
5. Auction

3. Agenda
1. Glossary
2.
3.
4.
5.

4. Glossary
 CTR
 CPM
 CPC
 CPV
 CPA
 Ad Auction
http://bit.ly/1VDxlQ8

5. Agenda
1.
2. Policy
3.
4.
5.

6. Policy
For Examples:
 Restricted Content
 Disapproved Ad
 Declined Payment Method
 Related Account
 Repeated Violation of advertising policy.

7. Agenda
1.
2.
3. Type of Campaign
4.
5.

8. Type of Campaign
Search Network
Display Network
Video
 In-stream
 In-display

9. Agenda
1.
2.
3.
4. Match type of Keywords
5.

10. Match type of Keywords
Target is : Real Estate
Class A: El-Tagamu El Khames
Broad match Modifier
match
Phrase
match
Exact match Negative
match
Format + “ “ [ ]
Descripti
on
The same meaning /
synonyms /
misspellings / singular
and plural forms
Not
synonyms
Adding words
before or
after.
exact phrase
and no other
words.
To optimize
your campaign
and save your
money.
Example ‫تمليك‬ ‫شقة‬ +‫شقة‬
+‫التجمع‬
«‫بالتجمع‬ ‫شقة‬
‫الخامس‬»
[ ‫تسليم‬ ‫شقة‬
‫بالتجمع‬ ‫فوري‬
‫]الخامس‬
‫ايجار‬+
Results ‫وسيطة‬ ‫مواقع‬/‫شقق‬
‫لاليجار‬
‫ايجار‬ ‫شقة‬
‫بالتجمع‬
‫الخامس‬
‫بالتجمع‬ ‫شقق‬
‫الخامس‬
‫بالتقسيط‬
‫شقة‬‫تسليم‬
‫بالتجمع‬ ‫فوري‬
‫الخامس‬

11. Agenda
1.
2.
3.
4.
5. Auction

12. Auction
= ꭓ
Ad
Rank
Max Bid
Quality
Score
Actual CPC
Ad rank of
the next
Competitor
Your Quality
Score
= 0.01$

13. Auction
Client Max Bid Quality Score Ad Rank Actual CPC
A 2$ 10 20 1.6$
B 2$ 8 16 1.8$
C 3$ 5 15 ……

14. Quality Score
Percentage
Click Through Rate Relevancy Landing Page
Relevancy
Landing
CTR

15. ‫َا‬‫م‬ ‫ا‬‫َّل‬ِ‫إ‬ ِ‫ن‬‫ا‬ َ‫س‬ْ‫ن‬ِ ْ‫ْل‬ِ‫ل‬ َ‫س‬ْ‫ي‬َ‫ل‬ ْ‫ن‬َ‫َأ‬‫و‬‫ى‬َ‫ع‬ َ‫س‬*‫ا‬‫ن‬َ‫َأ‬‫و‬َ‫ف‬ْ‫و‬ َ‫س‬ ُ‫َه‬‫ي‬ْ‫ع‬ َ‫س‬
‫ى‬َ‫ر‬ُ‫ي‬*َ‫ء‬‫َا‬‫ز‬َ‫ج‬ْ‫ال‬ ُ‫ه‬‫َا‬‫ز‬ْ‫ج‬ُ‫ي‬ ‫ا‬‫م‬ُ‫ث‬‫ى‬َ‫ف‬ْ‫و‬َ ْ‫اْل‬
‫العظيم‬ ‫هللا‬ ‫صدق‬