The document discusses the services provided by Moscow 2012, an event planning company with over 12 years of experience. It outlines several large-scale national and international events the company has organized, including performances, exhibitions, conferences, and celebrations. The examples illustrate how Moscow 2012 works with clients in both the public and private sectors to create significant cultural, sporting, and corporate events that meet specific goals and objectives.

1. Implementing ideas
Moscow 2012

2. We have been realizing ideas for more than 12 years
 Our team has vast experience in creation and organization of
original events of different kinds.
 Each of our projects is a unique tool for reaching specific client’s
goals.
 While working on the event we keep in mind client’s
needs, participant’s interests and benefits of society.

3. We’ve organized events
for 32 Russian and transnational companies
 for 26 public authorities in Russia and abroad
in 14 Russian regions
in 22 countries on 5 continents
working with hundreds of artists
thousands of participants
audience running into millions
We know how to create a significant event.

4. We promote companies and brands by
• special events,
• sponsorships and activation,
• Russian wide promo campaigns etc.
 We provide MICE services worldwide
• regional representatives meeting,
• forums, festivals and exhibitions,
• industry awards,
• creative teambuilding etc.
 We organize celebrations and other internal events
• New Year party,
• Company’s birthday,
• Professional days,
• Best stuff congratulations etc.

5. ООО «Центр Колизей» © 2012
Examples
of large-scale events
realized by KOLIZEY

6. FOOTBALL PARK
Russian Football Association’s goal:
To establish football fans’ culture, to increase interest to Russian football, to promote tolerance of fans.
KOLIZEY solution:
Create a unique mobile park for communication and creative self-expression of fans of all age.
Result:
The football park worked for a weekend in a trial mode in Yaroslavl. More than 9 thousand people visited Park
and took part in ten creative workshops for 2 days of Park operation.
More than 100 positive reviews appeared in mass media as a result of Park operation.
In 2013 the Park plans to open the doors in 10 cities welcoming the FIFA World Cup in 2018.

7. MADAM BUTTERFLY PERFORMANCE IN HONOR
OF LUKOIL 15 ANNIVERSARY IN CYPRUS
Lukoil’s goal:
To show participation of the Lukoil Cyprian branch in cultural life of the island, to celebrate 15th
anniversary with the maximum PR effect.
KOLIZEY solution:
To invite Lukoil to partnership with the Ministry of culture of the Republic of Cyprus in the organization of
the Kipriya theatre festival.
Result:
Madam Butterfly opera was performed two times by Stanislavsky theatre in the framework of the
Festival. More than 3 000 people visited the performances.
Advertising campaign of the festival reached semi-million audience.

8. KINGS OF ICE SHOWS
First Czech-Russian Bank’s goal:
To attract the wealthy audience through sponsorship of major cultural events with certain price of the entry.
KOLIZEY solution:
Organization of a unique show that has no genre analogue in the world. Creating a new genre of ice
performances and holding European tours.
Result:
Ice shows attracted thousands of spectators in every city. The bank received influx of wealthy clients.

9. APHRODITE FESTIVAL
The Government of Cyprus’ goal:
To enhance the attractiveness of Cyprus for culture-oriented tourists.
KOLIZEY solution:
To organize performance of Mariinsky theatre at the Aphrodite festival on the unique stage built
on the water near the foot of Kato castle.
Result:
More than 6000 people from more than 20 countries visited the performances. The performance
was called “The theatre event of the year.”

10. COMEDY CLUB FESTIVALS
Client’s goal:
To popularize new tourist destinations.
KOLIZEY solution:
Organization of Comedy festivals with large-scale advertising campaign.
Result:
More than 50 unique programs, 8 countries, 5 000 tourist offers sold, more than 1 000 000 people that
appreciated advantages of new tourist destinations.

11. ООО «Центр Колизей» © 2012
Examples
of business events

12. NATIONAL PROJECTS AT APEC 2012
Client’s goal :
To demonstrate progress in realization of Skolkovo and 2018 Fifa World Cup Russia national
projects to the world society.
KOLIZEY solutions:
To built expositions of projects at APEC 2012 using both traditional and innovative carriers and
materials and involve APEC participants and guests into variable activities.
Result:
More than 1500 journalists and guests visited expositions of national projects.

13. COMPATRIOT OF THE YEAR
The goal of the International relations department of Moscow city Government
To establish the system of experience and information exchange between foreign communities of Russian
compatriots.
KOLIZEY solution:
To organize Compatriot of the Year award. All the communities of Russian people abroad got involved
into the process of selection the award participants. Exclusive prize – crystal ball with handful of Russian
earth – was created by KOLIZEY.
Result:
The award became annual. International Union of Russian compatriots was established.

14. 2018 FIFA WORLD CUP RUSSIA
AT THE FORUM “RUSSIA IS SPORT STATE”
Client’s goal:
To confirm the role of Russia in the world football history as a country that will host 2018 FIFA World Cup.
KOLIZEY solution:
To engage guests of the Forum in studying of interesting facts of FIFA World Cup history with the help of
technological innovations.
Result:
More than 5000 guests, 3500 delegates and representative of mass media from 20 countries visited the
exhibition hall. Exposition of 2018 FIFA World Cup was found the most interesting and attended by mass
media and official guests.

15. PRESENTATION OF HAINAN
ISLAND IN MOSCOW
Hainan Tourism Department’s goal:
To increase the inflow of Russian tourists to the tropical island of China.
KOLIZEY solution:
To organize public presentation of island’s opportunities for Russian mass media and representatives
of public opinion leaders with the participation of Miss Russia and Miss of the world winners.
Result:
The event was visited by more than 1100 guests that were representatives of tour operators and
journalists. KOLIZEY, Hainan tourism department and Cosco Boao Co. concluded a treaty about
cooperation for the period of 10 years.

16. TEAM BUILDING IN DOMINICAN REPUBLIC
Client’s goal:
To hold teambuilding and acquaintance of Russian tour agencies’ representatives with Dominican Republic
at the same time.
KOLIZEY solution:
Creation of Not last hero game that was included different activities with local color and movements
through the whole Dominican Republic.
Result:
The level of tourist offers’ sale increased in several times.

17. ООО «Центр Колизей» © 2012
Examples of
corporate events used for PR

18. MTV HAPPY BIRTHDAY IN CYPRUS
МТV goal:
To celebrate it’s birthday with maximum PR-effect
Ministry of Tourism of The Republic of Cyprus:
To increase popularity of Cyprus as a tourist destination.
KOLIZEY solution:
To organize large-scale concert with movie shooting in Cyprus and rotate the movie on MTV afterward.
Result:
The amount of Russian tourists increased three times. More than 5 000 people visited the event. After movie
was shown on TV more than 15 times.

19. HUMOR FM BIRTHDAY PARTY
Humor FM goal:
To celebrate its birthday with maximum PR effect and at the minimum costs.
KOLIZEY solution:
To organize Humor Superfestival at an ocean liner and send the team of Humor FM and their
partners to Mediterranean cruise.
Result:
Sale of more than 1000 tourist offers covered costs for Birthday celebration and advertising
campaign. The Birthday was celebrated with ocean scope.

20. OTHER EVENTS WE CREATED
Ice show, Italy Nasha Russia, USA Economic forum, London Bloggers meeting, Iorrdania Color Ice
Парад теноров
Russian Christmas, Cyprus Russian Winter, Greace Cultural Olympic, Moscow Tenors parade RFA award, Moscow
Theater on Taganca Europenean tour Russia –Armenia 175 years Russian House at Euro-2008, Austria Russia-Cyprus. Growing together!
Disco 80-s KVN Cups Anshlag, Special projects

21. OUR PARTNERS

22. Event center KOLIZEY
Novaya Basmannaya, 23 B, b. 20, of. 303,
107078, Moscow, Russia
Tel./fax: + 7 (495) 967-14-31
e-mail: info@kolizey.org
www.kolizey.org
© ООО «Центр Колизей», 2012