I was honoured to speak about how IoT enhances the shopping journey at the IoT Connect conference in London, part of the Wearable Technology Show. The first part is about the rise of mobile, while the second features some IoT innovators currently disrupting and improving the shopping experience. The presentation concludes by talking about why empathy is more important than ever in customer interactions. For more information visit: https://www.openmarket.com/resources/empathetic-interaction-video/

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Senior Market Development Manager,
@OpenMarket
@OisinLunny

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How IoT Enhances
the Shopping
Journey

3. Rise of the Mobile
• Subtitle

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Read more: KPCB

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Read more: Benedict Evans

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Our evolution to “Phono Sapien”
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Our evolution to “Phono Sapien”

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Empowered customers have given rise to a new era
Read more: Forrester

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Read more: Forrester

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The “M” Word
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MILLENIALS
now outnumber
BABYBOOMERS
Young,'Educated,'Social'&'Mobile'

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MILLENIALS own more
THAN

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Customer support
Purchasing
Security
!Appointment
Reminders
Online banking
Satisfaction
survey
of text
messages
read within
the first
98%
10
minutes
Service alerts

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Read more: KPCB
Confidential and Proprietary to OpenMarket

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Source: OpenMarket infographic

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Source: OpenMarket infographic
Confidential and Proprietary to OpenMarket

28. App Fatigue

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32. Convenience is the killer app

33. “Fusing next generation
payments, messaging
platforms and
storytelling will be
transformational”
Nick Allen, Nuevo Fundraising

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IoT & Shopping
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@GetKisha
Read more

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@Ingenico
Click to watch video

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@PricerAB
Click to watch video

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@footmarks_com
Click to watch video

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@Amazon
Click to watch video

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#SiloSmashing

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COMMUNICATION
IS
COMMERCE

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@OpenMarket
Click to watch video

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@OpenMarket #RCS
Click to read more about RCS

44. Thank You

45. Text OISIN to 88600