An introduction to Digital Advertising - Why Digital Advertising is better than other forms of advertising, the qualities of a high performing advertising campaign and the important metrics to track and measure.

1. Digital Advertising
Masterclass -
Online Webinar
Marketing Director
PrimeClick Marketing

2. Primeclick
T: +2348169927037
E: info@primeclickmarketing.com
W: www.primeclickmarketing.com
Follow us on
Twitter: @primeclickng
Facebook: @primeclick
LinkedIn – Primeclick
We’ll refund 50% of
your digital advertising
budget already spent,
If you don’t get good
results in 1 month.
Contact us now to get
started
Click here to chat with us on whatsapp

3. Why Digital Advertising ?
Terminology
Digital Advertising Platforms
The 5 Elements of a High-Performing Digital Advertising Campaign
Track & Measure
Know your Numbers

4. Why Digital Advertising?

5. Online Population Globally and in Nigeria

6. Online Population Globally and in Nigeria

7. Online Population Globally and in Nigeria

17. Global and Local Online Spend Statistics
Nearly $0.60 of every $1.00 spent on digital advertising goes to Google and Facebook.

20. Organic Social Media Vs Paid Advertising
● Requires Financial Investment
● Consistent & Immediate impact
● Right person + right moment +
right message = Precision
● Absolute control
● Scalable Results
● Free but slow & unreliable
● Difficult to predict your result
● No control whatsoever

23. Impressions & Clicks
Reach
Keywords
Copy
Call to Action
Conversions
CPC/CPM/CPX
Landing Page:
Digital Advertising Terminologies

24. Digital Advertising Platforms

25. Search Engine Ads
Network Buys
Direct or Fixed BuysSocial Media Ads
Digital Advertising Platforms
Retargeting/Remarketing
Classified ads

26. The 4 Elements of a High-Performing
Campaign

27. 1. Your Advertising Strategy

28. Brand Ad Examples

29. Direct Response Ads - Examples

30. 2. Your Offer
Your offer is not the same thing as your
product or service.
Your business is built around a product;
your ad campaign is built around an
offer.

31. Examples Of Offers
Products Based
- Buy One, Get One Free
- Free Delivery
- Gift Vouchers
- Discounts
- Demographic Based Discounts
- Free ‘X’ If You Buy Before ‘Y’
- Free ‘X’ WHEN You Buy ‘Y’
- Package/Bundle Deals
- Free Initial Report Or Consultation
- Better Payment Terms
Service Based
- Guide/Report
- Free Initial Report Or Consultation
- Better Payment Terms
- Software Download/Free Trial
- Assessment/Test
- Free ‘X’ If You Buy Before ‘Y’
- Free ‘X’ WHEN You Buy ‘Y’
- Free trial

32. Creating a Good Offer
- Be specific.
- High Perceived Value
- Time based
- Run the numbers.
- Think Outside the box.
- Work with partners.

33. 3. Your Messaging
Your ad copy refers to the messaging
you use in your ad campaign. It should
be clear and compelling, so the benefits
stand out—both the benefits of
engaging with the ad and of taking
whatever action you're asking for.
This could be via text, Images or Video

34. Examples

35. 4. Your Targeting
Be as specific as possible.

36. Facebook & IG targeting capabilities

37. LinkedIn targeting capabilities

38. Google Display Targeting capabilities

39. 5. Your Landing
Page
Your landing page is designed
for a singular goal, get the
customer to take a desired
action.

40. Track & Measure

41. “If you cannot measure it, you cannot
improve it” - Lord Kelvin

42. Conversion tracking
Funnel Tracking.
Advertising dashboards.
Google Analytics.

43. Sample Client Dashboard

44. Primeclick
T: +2348169927037
E: info@primeclickmarketing.com
W: www.primeclickmarketing.com
Follow us on
Twitter: @primeclickng
Facebook: @primeclick
LinkedIn – Primeclick
We’ll refund 50% of
your digital advertising
budget “already spent”,
If you don’t get good
results in 1 month.
Contact us now to get
started
Click here to chat with us on whatsapp

45. Know your Numbers
Cost Per 1,000 Impressions (CPM)
Cost per Click
Cost Per Acquisition of Customer (CPA)
Cost Per Lead (CPL)
LTV (lifetime value)
Conversion rates by channel
ROAS (return on advertising spend) = total campaign
revenue/total campaign cost

46. Company Profile
2 years
Type of Agency: Specialist agency
Digital Advertising, Analytics & conversion rate
optimization
Help African businesses grow their
revenues using digital advertising.
ExpertiseClients we have worked with:
Find Us
info@primeclickmarketing.com
@primeclickng
0907 823 5373
55a Lafiaji Way, Dolphin Estate Ikoyi, Lagos.

48. Primeclick
T: +2348169927037
E: info@primeclickmarketing.com
W: www.primeclickmarketing.com
Follow us on
Twitter: @primeclickng
Facebook: @primeclick
LinkedIn – Primeclick
We’ll refund 50% of
your digital advertising
budget already spent,
If you don’t get good
results in 1 month.
Contact us now to get
started
Click here to chat with us on whatsapp

49. Marketing Director - Primeclick Marketing
08169927037
temi@primeclickmarketing.com
@oyintemi