Social Media Marketing Benefits, Tips, Best Practices and ROI

Sanjay Dalal
Founder & CEO,
oGoing
USA’s Leading
Small Business
Social Network
Enjoying Beautiful
Orange County

Vision: Create USA’s largest social network for small business.

Mission: Connect, Share and Promote USA Small Business
Entrepreneurs, Owners, Startups, SMBs and emerging business.

Why oGoing?
USA’s Small Business Social Network
Promote / Expose your Business for FREE
Connect with ~10,000 local owners & professionals
Share offers, products, services, news, events
Express important business needs to members
Get higher SEO ranking and increased web traffic
Generate warm leads from the new connections

Join oGoing

http://www.ogoing.com

Today’s Workshop
Why Social Media?
Social Media Services
Get Going on oGoing!

Social Media Questions
Why even GO on social networks?
Would customers CONNECT with us?
How much TIME would it take?
How much MONEY would I spend?
Would I GAIN real value and ROI?
How would this IMPACT my business?

GROW YOUR NET WORTH
by

“A journey of a thousand miles begins with a
single step” - Lao-tzu, Chinese Philosopher

Ogoing Inc. 949-288-6880 www.ogoing.com

ROI
Owner Customers

Social Media Networks

Social Media Marketing
How to Grow my
Brand, Sales, Profits

Social Media is HOT
Social Networking EXPLODES:

At least 22% of all time spent
online in the US

Social Media is Cool & Sexy!


One Message BEFORE


Source: Presentation Advisors, in conjunction with M80

Message Travels Slowly



ONE MESSAGE AFTER



MESSAGE BLASTS OFF !



Social Marketing Spend
Social media marketing industry is now
a multi-billion $$$ market
Spending money advertising on social
networks
Spending time promoting on social
media
Employing people to do social media

Your Competitor is doing social media!

Small Business and
Social Networks
90% : Small businesses are dedicating
time to networking online
78% : Using social networks is just as
important as networking in person
42% : Quarter i.e. 25% of new customers
came through social-media sites
Source: Manta

U.S. Social Networks
Unique Monthly Visitors

YouTube.com 150,000+ (est)

Social Networks are HOT
Adults usage:
66% Facebook
Business spends over 20 minutes
20% LinkedIn
16% Twitter
12% Pinterest
12% Instagram
5% Tumblr
40% YouTube* Source: Pew Internet

Social Networks Killing It


Who uses
Social
Networking?

Everyone!!
White, Black, L
atino, Asians
(more women)

Social Media Small
Business Owners Survey

43% owners spend 6+ hours on Social Media each week!

Facebook
Twitter

LinkedIn

Google+
Pinterest
Instagram

oGoing
Vertical Response

Social Media Examiner Survey, 3800 Marketers

Key Social Media
Benefits
Recent Survey of Marketers
1. Increased brand exposure (85%)
2. Increasing website traffic (69%)
3. Providing marketplace insight (65%)
4. Generating new leads and fans (58%)
5. Improved search rankings (55%)

Your Customers
• USE Social Media to HEAR what’s being said
• CONNECT with you on KEY Social Networks
• ASK you questions and Provide feedback
• SEE your FOLLOWERS, CONTACTS and FANS
• PERSUADED by your RATINGS and REVIEWS
• TRUST opinions of EXPERTS and FRIENDS
• ANALYZE your activities. Frequent updates
33

Why Social Media?
• Unprecedented reach and exposure
• Defining company + customer relationships
• Direct Customer communication + feedback
• Tangible customer and company promotion
• Viable platform for local brand-building
• Unlimited monetization opportunities
34

HERE ARE SEVEN DO’S
Conversational
Informative
Engaging
Rewarding
Solving
Frequent
Promoting (Your Customer)

Twitter Tips
Create a beautiful profile!
Post four to six updates daily (9 am / 1 pm / 4 pm…)
Connect with at least 10 new users daily
Mention and interact with at least 10 users daily
Promote your customers’ and industry updates
Connect with Twitter influencers. Share what they do
Provide tips and best practices that help your clients
Ask for Feedback from your followers
Ask pertinent Questions at least once daily
Answer your customers’ questions frequently
Keep up with industry trends, customers , competition

Facebook Tips
Create a beautiful profile
Post at least one update daily (after 6 pm)
Post at least one update every weekend
Ask a question in your update. Gets more responses.
Share something inspiring or though provoking
Share lots of stimulating photos and videos
Share your customers’ stories and successes
Interact with at least 10 users daily
Ask for Feedback from your fans using a poll
Create or join interest groups and pages

LinkedIn Tips
Create a complete LinkedIn + Slideshare profile
Post at least one update daily
Search and make local or regional influential contacts
Ask a question in your update or solicit feedback
Join at least 10 groups and share best practices / tips
Create your own LinkedIn group and invite your clients
Use LinkedIn Answers. Become subject matter expert
Share knowledge presentations through Slideshare
Ask customers and contacts to connect on LinkedIn

Google+ Tips
Create a beautiful profile
Share at least one update every other day
Connect with key influencers, partners and clients
Create your business page and invite clients to connect
Join communities and become subject matter expert
Create your own community page, answer questions
Create & Post YouTube videos on your Google+ feed
Ask customers and contacts to connect on Google+

HERE ARE FIVE DON’TS
No Hard Sell
No Self Promotion
No Just Profile
No Arrogance
No Free (Time+Resources)


GROW YOUR BUSINESS
Set Your Goals
Listen and Learn
Build Your Channels
Engage Your Audience
Analyze, Reflect and Change
Course Correct and Repeat


Social Media Execution
Channels Goals Time / Week Frequency Engagement Content

oGoing SEO + Leads 2 to 3 hours Semi Weekly Networking Weekly
+ Exposure
Facebook Branding + 4 to 8 hours Daily Marketing Daily
Buzz
Twitter Buzz + 6 to 10 hours Daily Service Hourly
Service
LinkedIn Employment 2 to 4 hours Biweekly Recruiting Biweekly
+ Leads
YouTube Branding + 8 to 12 hours Weekly Marketing Weekly
Exposure
Google+ SEO + Traffic 2 to 3 hours Weekly Visibility Biweekly

Social Media Survey
Small Businesses Investing
More in Social Media, But
Juggling Resources
Time is the biggest issue!

Vertical Response

oGoing Pro membership
Featured business on oGoing
Promoted updates on Live
Get preferred search listing
Repeated monthly exposure
Only $39 a month!

Social Media Management
Management of Your Company Profile
Strategic Services include: $499 / month
1. Connect and Engage with Customers
2. Share Relevant Information and Content
3. Generate Increased Exposure for business
4. Grow inbound quality Website Traffic
5. Increase the number of qualified Leads
6. Generate New Business for your Products
7. Create a Trusted Brand for your Company
8. Obtain Better Reviews for your Services

Social Media Management

http://ogoing.com/Advertise

Why Join oGoing?
Business Networking
Business Promotion
Business Acceleration

What is oGoing
Business Networking – Local Connections
Thousands of Local Owners
65 Small Business Categories
Post Business Needs
Post and Get Recommendations

Question: How many contacts can you make
through local mixtures and events?

What is oGoing
Business Promotion – Social Media
Marketing
Share Latest Offers, Products, Services, Events
Connect oGoing with Facebook, Twitter, etc.
Grow your oGoing profile with photos and links
Engage with your Customers and Partners
Get SEO and Website Traffic Boost!!

Question: Can oGoing generate higher visibility?

What is oGoing
Business Acceleration – New
Customers
How do I generate NEW SALES?
1. Beautiful Profile
2. Make Real Connections
3. Share Informative Updates
4. Engage with Customers
5. Build Trust and Credibility

Contact Me
CEO@OGOING.BIZ
OGOING.COM/SANJAYDALAL
Find me on:
Facebook, LinkedIn, Twitter and
Google+
949-288-6880 (main) (weekdays)
949-910-0615 (mobile) (weekdays)

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