From plant-based protein to Internet of Things connected packaging, explore the global trends shaping the food and beverage sector in Oddup's Insights Report here http://bit.ly/fb_sector

1. A Comprehensive Report
on the Food and
Beverage Sector
- Global trends
- Geographic trends
- 2019 Outlook

2. World’s leading startup insights provider

3. Introduction
● This Food and Beverage Insights Report covers global and geographic trends in the startup
investment activity in the food and beverage sector over the past year. Along with recent trends,
Oddup offers a sector-forecast for the rest of 2019.
● From plant-based protein and lab-grown steak to Internet of Things (IoT) connected packaging, the
food and beverage industry has pioneered numerous technological advancements over the past few
years alone.
● The ubiquitous nature of smartphones has also allowed restaurant aggregators and food delivery
platforms such as Uber Eats, Grubhub, and DoorDash to take off.
● Oddup keeps track of the entrepreneurial and investment activity in the food and beverage sector
across major startup-hubs of the world and shares proprietary data metrics, including the startup-
health barometer - Oddup Score, and the Benchmark Valuation (BV).

5. Quarterly Change in Benchmark Valuation
 The global food and beverage industry has demonstrated small, but consistent
growth over the last six quarters.
 The sector’s absolute Benchmark Valuation appreciated by $3 million in the
first three quarters, and saw marginal gains thereafter.

7. Count of Startups by Quarter
 The sector saw a healthy influx of new entrants throughout the tracked period between
Q1 2018 and the end of Q2 2019.

9. New Investment in Each Quarter
 The fourth quarter of 2018 was the most active phase of investment in the food and
beverage sector by far, recording $1.48 billion in total.

11. Distribution of Startups by Investment Stage
 The vast majority of startups in the food and beverage sector are in their early stages,
with a whopping 90% of tracked companies either in their Seed or Series A stages.

14. Benchmark Valuation
 The geographic distribution of the food and beverage sector’s Benchmark Valuation
skews slightly towards developed regions, but includes significant representation from
emerging economies such as India and China as well.

16. Geographic Distribution by Investment Stage
 While most startups in Western startup hubs such as Silicon Valley and New York are in
their early stages, Chinese regions demonstrate a more uniform distribution of startup
maturity.
 Bengaluru notably boasts over double the number of Seed-stage startups as Beijing,
indicating that the Indian startup ecosystem is still relatively nascent.

18. Highest Valued Startups by Location
 On-demand delivery startups dominate this list, with Instacart and MissFresh representing the
highest valued food and beverage startups in Silicon Valley and Beijing respectively.
 Bengaluru and Shanghai are also represented by food delivery services, Swiggy and Fruitday.
 New York-based TouchBistro breaks the mould, providing restaurants with an iPad-based POS
system.

21. Contact Us
 By providing an in-depth analysis of data and actionable insights on the startup ecosystem across
sectors and regions, Oddup has become the leading global platform for due-diligence and research
on startups, sectors, regions, investments, ICOs, and cryptocurrencies.
 Are you a venture capitalist firm or an accelerator looking for your next Unicorn startup?
 Are you a management consultant looking for actionable insights to make critical strategic decisions?
 Are you a part of a transaction or deal advisory team watching out for the next disruptive technology?
 If your answers to any of the above three questions is a yes, then Oddup is the advantage-tool that
you might want to add to your arsenal.
 Want to discover more insights of the startup ecosystem by city, sector or quarter? Click here to
subscribe to Oddup today! Or if you are a startup and want to gain exposure to active investors
across the world, you can easily register your startup on Oddup here.