1. Какво трябва да знаем за всяка от платформите? 2. Прилики и основни разлики между Google Shopping и Amazon. 3. Коя е по-удачната платформа за онлайн магазини? 4. Какво означават последните новости в Google Shopping и Amazon?

1. Google Shopping &
Amazon PPC in 2020
bulgaria.oaconf.com
April 2 | Sofia
Stanislav Dimitrov
Managing Director @Konversa

2. What is Google Shopping anyway?
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3. What is Google Shopping anyway?
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Where is Google Shopping
available in 2020?

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16. Discovery ads in Discover, YouTube &
Gmail
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Use machine learning to optimize for performance goals and determine where
the ads show – whether on Google, Google Images, Gmail, YouTube or display.
Smart Shopping Campaigns

18. April 2 | SofiaSmart Shopping Campaigns

19. April 2 | SofiaSmart Shopping Campaigns

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Popular Products
(Froogle is back!)
Google is rolling out the ability to see
popular products from your web sites for
free. Only on mobile devices in the U.S.
and India and only for searches of
clothing and accessories.
Structured data on product pages +
Google Merchant Center account.

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Showcase Ads
Powerful ad format that enables brands to
insert themselves earlier in the shopper
journey when users are exploring
products using non-branded searches on
mobile. Google is aggressively pushing
Showcase shopping ads.

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Shoppable Image
Ads
New ad format that allows you to highlight
multiple products for sale within a single
sponsored ad that gets displayed on
Google Images results. Still in very limited
beta.

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Shopping Ads on
YouTube home page
& search results
People coming to YouTube to browse and
research products may see visual Shopping ads,
based on their interest.
If you’re already using standard Shopping
campaigns and are opted-into YouTube on
Display Network, you are eligible for this
experience.

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Shopping
Actions
It allows online shoppers to a
brand’s products on multiple
Google surfaces, and eventually
purchase them using a universal
shopping cart and instant
checkout. The order is then
shipped to the customer.

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33. April 2 | SofiaGoogle Merchant Dashboard
Product feed status across all available advertising formats on Google.
First place to check in GMC on a daily basis.

34. Price Competiveness April 2 | Sofia
View the price competitiveness of your products by category, country & brand.
Find out which of your products would benefit from a price change.

35. April 2 | SofiaPrice Competiveness
View the price competitiveness of your products by category, country & brand.
Find out which of your products would benefit from a price change.

36. April 2 | SofiaPrice Competiveness
View the price competitiveness of your products by category, country & brand.
Find out which of your products would benefit from a price change.

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View top products on Shopping ads to make better assortment decisions (beta).
Top products are ranked based on the estimated number of products sold.
Top Products

38. April 2 | SofiaShopping Actions Orders
Under Shopping Actions, Google will handle sales, support and returns, but you will
still be responsible for fulfillment – and that fulfillment must still integrate with OMS.

39. April 2 | SofiaBuy-box in Shopping Actions
Buy box wins are influenced by a number of factors, including price
competitiveness and shipping speed over the last 7 days.

40. April 2 | SofiaRetailer Standards
Benchmarks that help to measure your performance success and identify
areas for improvement. Based on data from the previous 3 months.

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Google Shopping Benefits
 Huge global reach
 Its advertising platforms have more experience
 More advertising options
 Anyone with a website can use it
 No sales commissions
 No subscriptions
 More optimization options
 More brand recognition
 The new shopping experience

42. Becoming A Dvd Repair
Expert Online
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43. What is Amazon PPC anyway?
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Where is Amazon Storefront
available in 2020?

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Amazon Campaign Types
Amazon sellers use Seller Central to advertise their products on Amazon. They
deliver products directly to the end customer.

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Sponsored Products
PPC campaigns that direct more traffic to product detail pages. Usually either
keywords or products are used to align the ad placements with specific search terms.

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Sponsored Products
Ads are placed in various positions depending on the rank that advertiser has
reached in the auction.

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Sponsored Brands
Appear in the headline at the very top of the search results page, and in 2 other
positions: on the side and at the bottom of the page.

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Sponsored Brands

50. Amazon Storefront
Amazon Storefront
Amazon Storefronts can allow you
to unlock a new customer base
while telling your business's
story. Highlights small businesses,
features curated collections of
unique products. US only, free of
charge.

51. Amazon Storefront
Amazon Storefronts can allow you
to unlock a new customer base
while telling your business's
story. Highlights small businesses,
features curated collections of
unique products. US only, free of
charge.

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Sponsored Display
Appear in side bar on the relevant product detail page, below the search results
page, on the customer review pages, in follow-up emails.

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Sponsored Display
Allows you to target particular products or interests. Whether an ad is eligible to
show for a specific search query or not is determined not by keywords, but by
their relevance to the customer, or their context to similar products.

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Amazon PPC Benefits
 Amazon is highly trusted
 You don’t need a great website
 High purchase intent
 Less competitive
 Highly personalized data
 Amazon Prime subscriptions growing YoY
 Multiple ad options with lower CPC than Google
 Running ads aids your organic performance

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Thank you