This document outlines 9 typical mistakes made in lead generation and provides recommendations to fix each one. The mistakes include spamming, keyword stuffing, using free tools, over advertising, focusing on a single strategy, not planning for the future, ignoring competitors, not keeping tracking, and having a complex website appearance. The recommendations generally advise stopping problematic practices, using unique high-quality content, targeting few keywords, upgrading to paid tools, putting informative limited promotions, using balanced multiple strategies, preparing future campaigns, learning from competitors, regularly monitoring analytics, and keeping websites simple and appealing.