This presentation by Berna Ulman was made during the 2nd roundtable at the High-level Conference on Global and European Trends in Financial Education held on 22-23 May 2014 in Istanbul, which explored the role(s) of the private and not-for-profit sectors in financial education, financial literacy and innovation for young people and financial education for migrant workers and their families. Find out more at http://www.oecd.org/daf/fin/financial-education/2014-conference-global-european-trends-financial-education.htm

1. 2014 Visa Banka Kartları Yılı 1
Ingredients For A Successful
Financial Education Programme
From Challenges to Good Practices
Berna Ülman, Visa Europe
Regional Managing Director, Southeastern Europe
High-level conference on global and European trends in financial
education, 22-23 May 2014 - Istanbul, Turkey
@paraniyonet paramiyonetebiliyorum

2. 2014 Visa Banka Kartları Yılı 2
Effective use of resources & long-term approach
Good Practice: Visa Turkey’s 23 member
banks are united under Visa’s umbrella and
co-fund the programme together
Challenge 1: Avoiding
duplication of efforts and
inefficient use of resources

3. 2014 Visa Banka Kartları Yılı 3
Effective use of resources & long-term approach
Good Practice: Visa Turkey’s 23 member
banks are united under Visa’s umbrella and
co-fund the programme together
Challenge 1: Avoiding
duplication of efforts and
inefficient use of resources
Good Practice: Volunteer trainers and
trainings in free of charge public spaces
make it low-cost and sustainable
Challenge 2: Ensuring
sustainability of the
programme

4. 2014 Visa Banka Kartları Yılı 4
Unbiased and fair delivery of trainings
Challenge 3: Delivering in
the best interest of the
audience
Good Practice: Ethical approach, objective
content and impartial stance

5. 2014 Visa Banka Kartları Yılı 5
Unbiased and fair delivery of trainings
Good Practice: Face to face trainings in 71
cities, complemented by online trainings
Challenge 4: Ease of
accessibility
Good Practice: Ethical approach, objective
content and impartial stance
Challenge 3: Delivering in
the best interest of the
audience

6. 2014 Visa Banka Kartları Yılı 6
Unbiased and fair delivery of trainings
Challenge 5: In line with
target audience’s level of
literacy
Good Practice: Peer-to-peer trainings: the
youth educate the youth. Segmented
training contents tailored to age groups
Good Practice: Face to face trainings in 71
cities, complemented by online trainings
Challenge 4: Ease of
accessibility
Good Practice: Ethical approach, objective
content and impartial stance
Challenge 3: Delivering in
the best interest of the
audience

7. 2014 Visa Banka Kartları Yılı 7
Regular evaluation
Good Practice: Content created by
academics, worded for the youth, quarterly
updated.
Challenge 6: Ensuring
accurate, up to date content

8. 2014 Visa Banka Kartları Yılı 8
Regular evaluation
Challenge 6: Ensuring
accurate, up to date content
Challenge 7: Measuring the
impact
Good Practice: Yearly impact analyses
conducted by an independent research
company.
Good Practice: Content created by
academics, worded for the youth, quarterly
updated.

9. 2014 Visa Banka Kartları Yılı 9
Ingredients For A Successful Financial
Education Programme
From Challenges to Good Practices
Berna Ülman, Visa Europe
Regional Managing Director, Southeastern Europe
Thank You
Contact:
ulmanb@visa.com @paraniyonet paramiyonetebiliyorum