Investing In The IT That Drives Competitive Advantage

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Nuniek Kartikarini

How BP investing in information system help them to be a distinctive oil and gas company

Data & Analytics

Investing In The IT That Makes A
Competitive Difference
AFRY HARVY
NUNIEK KARTIKARINI
YULIDAR NUR
ISTIQOMAH

WHY ?
• Greater gaps between leaders and laggards
• More concentrated market
• Turbulence
• Surging IT Spending
• Annual Productivity Growth doubled

How ?
• US Bureau of Economic Analysis data
analyzed, focused on 3 indicators:
a. Market Concentration
b. Turbulence
c. Performance Spread

Competing on Digital Process
• Deploy a consistent technology platform
• Innovate better ways of working
• Propagate business innovation widely and
reliably
• The Role of decision rights

Conclusion
• IT sharpened difference
• Line executives necessary for the successful
implementation, but real values comes from
the process innovations
• Competitive shakeup by IT is not complete

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Investing In The IT That Drives Competitive Advantage

1. Investing In The IT That Makes A Competitive Difference AFRY HARVY NUNIEK KARTIKARINI YULIDAR NUR ISTIQOMAH

2. WHY ? • Greater gaps between leaders and laggards • More concentrated market • Turbulence • Surging IT Spending • Annual Productivity Growth doubled

3. How ? • US Bureau of Economic Analysis data analyzed, focused on 3 indicators: a. Market Concentration b. Turbulence c. Performance Spread

4. Market Concentration

5. Market Turbulence

6. Performance Spread

7. Competing on Digital Process • Deploy a consistent technology platform • Innovate better ways of working • Propagate business innovation widely and reliably • The Role of decision rights

8. Conclusion • IT sharpened difference • Line executives necessary for the successful implementation, but real values comes from the process innovations • Competitive shakeup by IT is not complete

Investing In The IT That Drives Competitive Advantage

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