Mejuri Overview Deck

2. P R O B L E M
THE JEWELRY MARKET IS ANTIQUATED AND READY FOR DISRUPTION:
1. HIGHLY FRAGMENTED - out of the $180B jewelry sales, only 20% is branded
2. STRUCTURALLY INEFFICIENT - archaic supply chains require significant working capital for inventory and long lead times to
launch new products
3. UN-SEGMENTED - Product offerings are split mainly into expensive fine jewelry or cheap fake jewelry, with nothing in-between
MARKET GAP
High End Fine Jewelry
Unaffordable $$$
Low and Costume Jewelry.
On trend but disposable.

3. DIRECT TO CONSUMER FINE JEWELRY
BRAND POWERED BY A FAST SUPPLY CHAIN
Founded by third generation jewelers, Mejuri is a fine jewelry brand that works
with expert manufacturers to frequently introduce high quality jewelry at
accessible pricing with a minimal inventory model.

4. AFFORDABLE
LUXURY
MINIMAL
INVENTORY
MONTHLY
INTRODUCTIONS
No Middlemen Added Costs - Work
directly with expert manufacturers. Sell
directly to consumers.
Use precious metals. Semi precious,
precious stones
JIT Manufacturing , Pre-order
product launches. Low product/
inventory risk
3-4 week lead-time from concept to
available for sale in store.
Work with designers and digital influencers
to create unique products
W H A T W E D O

5. Mejuri leverages social commerce through unique partnerships with top social media influencers. Mejuri also partners with publishers, and
brands with similar target audience to launch exclusive partnerships and acquire new customers.
STRONG UNIT ECONOMICS
Average CAC through partnerships
$21-$25
-
Average cart size
1.4
-
Average transaction value
$140
M A R K E T I N G & C U S T O M E R A C Q U I S I T I O N

6. 25-45
Y E A R S O L D
P R O F E S S I O N A L
D I G I T A L L Y S A V V Y
I N S E A R C H O F C O N N E C T I O N W I T H B R A N D S , G R E A T E X P E R I E N C E A N D
P R O D U C T V A L U E .
60%
a r e o f t e n o r a l w a y s
l o y a l t o b r a n d s t h a t
t h e y c u r r e n t l y
p u r c h a s e . *
T A R G E T M A R K E T
48%
s a y q u a l i t y o f t h e p r o d u c t
i s t h e m o s t i m p o r t a n t
a t t r i b u t e t h e y c h e c k f o r
b e f o r e t h e y d e c i d e w h a t t o
p u r c h a s e *
L I V E S I N B I G C I T I E S
( e . g N Y C , L A , T O R O N T O . . )
* E l i t e D a i l y A n d M i l l e n n i a l B r a n d i n g R e l e a s e L a n d m a r k S t u d y o n T h e M i l l e n n i a l C o n s u m e r / 2 0 1 5

7. (1) Conservative estimate of females aged 20 - 40 in North America, Australia, and Western Europe earning over $50K,. Excludes gifting market and other target geographies
FRAGMENTED
No major affordable luxury brands targeting millennials.
HIGH GROWTH
- Only 20% of the market is branded.
Expected to reach 40% by 2020.
- Online jewelry growing at 24% CAGR.
UNDERSERVED WEB CONSUMERS
- Millennials want to engage with brands on social
media, 81% own a smart phone, and they rely on
influencers when making purchasing decisions.
$180B
Global Jewelry Market
$10 B
(1) Immediate
Addressable Market
T H E M A R K E T

8. P O S I T I O N I N G
AFFORDABLE
EXPENSIVE
CLASSIC FASHION
ORIENTED
INDEPENDANT DESIGNERS
(E.G. JENNIFER FISHER)

9. ALWAYS EXCLUSIVE
TO MEJURI
EVERYDAY
JEWELRY
Mejuri co-designs collections with award
winning designers and top social media
influencers. All designs follow Mejuri brand
guidelines & are exclusive to Mejuri.
Mejuri collections are designed for everyday
style. Inspired by style icons, emotions, travel,
and the synergistic relationship between
timeless pieces and modern culture.
O U R P R O D U C T S

10. NOURA SAKKIJHA
CEO
3rd generation in fine jewelry,
Industrial Engineering,
+4 years process engineering,
project management experience
Recipient of +8 start up awards
and grants.
JUSTINE LANCON
CREATIVE DIRECTOR
Brand expert,
+10 years of creative direction
experience in top creative
agencies in Paris.
Led projects for
Lacoste, Galeries Lafayette and
Chanel.
NICOLAS PERALTA
CTO
+14 years in full stack web and
mobile development.
Prior to Mejuri, Nico led technical
projects for small &
big companies including Unilever,
Women’s Health.
MAJED MASAD
COO
+5 years in business development
and strategy.
Led various strategic M&A
transactions in
technology and retail in the sub
50 mm enterprise value space.
FOUNDING TEAM

11. « THE NUMBER ONE GLOBAL
FINE JEWELRY BRAND FOR
MODERN WOMEN »
WITH SIGNS OF EARLY SUCCESS, OUR VISION IS TO BE: