D 2 C 9 1 C O U N T R I E S B 2 B 7 4 C O U N T R I E S V E R T I C A L S U P P L Y C H A I N
LAKE BELLASHLEY GREEN
ROSIE HUNTINGTON-WHITELEY RITA ORA
AS SEEN IN
a s W O R N B Y
H O N E Y N S I L K@
F I G T N Y@
C R Y S K A Y@
W O N G . J P G@
T H E F A S H I O N S I G H T@
G U M B O O T G L A M@ T H O U G H T F U L M I S F I T@ W A I T Y O U N E E D T H I S@
• Our digital, marketing, communications,IT
and PR teams were disjointed.
• Our consumer facing strategies were done
at the end of the process.
• We have global offices which also
exasperated the flow of ideas and synergy.
THE SOUL OF THE BRAND
• What is our story?
• Are we telling our story?
• What is our brand promise to the customer?
• What are our core values?
• What is our brand essence?
• What will our brand legacy be?
• What are our non-negotiables?
• Who is our shopper, really?
• What are our rules of engagement?
SHE WANTS EMOTION.
SHE WANTS AUTHENTICITY.
SHE WANTS TO BE INSPIRED.
SHE WANTS US TO BE INTIMATE.
BY 2020, 85% OF CUSTOMER INTERACTIONS IN
RETAIL WILL BE MANAGED BY ARTIFICIAL INTELLIGENCE.
DATA, DATA, DATA
• Data is more valuable than everything else.
• Machine Learning: Gives computers the
ability to learn without being explicitly
• Pattern Recognition: Easy with two things...
hard with a million.
• Algorithims: Learn from and make
predictions on data.
FINDING THE RIGHT PARTNERS
SALES BEGAN TO SLOW RECORD RESULTS
ACROSS THE BOARD
CONTINUED MOMENTUM CONTINUED REVIEW OF TECH
SOLUTIONS / IMPROVE CONTENT
PARTED WAYS WITH AD AGENCY IMPLEMENTED NEW
AI TECH STACK
+2000% SOCIAL PURCHASES
160 TESTED DESIGNS
ADVERTISING A/B TESTING
• Review your internal structure
• Find your story
• Never stop exploring new technology
We hope that what we have shared can help
you find a more prosperous 2017