Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Artificial intelligence in fashion

157 views

Published on

Silvia Campello, President and COO, Cosabella, Glossy Summit 2017, Miami Florida

Published in: Lifestyle
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Artificial intelligence in fashion

  1. 1. DIGITAL DESTINY THE NEXT GENERATION OF FAMILY OWNED
  2. 2. INTRO COSABELLA IS A GLOBAL LUXURY LINGERIE, SWIM, APPAREL AND SLEEPWEAR COMPANY.
  3. 3. FAMILY OWNED SINCE 1983
  4. 4. D 2 C 9 1 C O U N T R I E S B 2 B 7 4 C O U N T R I E S V E R T I C A L S U P P L Y C H A I N
  5. 5. RIHANNAKENDALL JENNER LAKE BELLASHLEY GREEN ERIN HEATHERTON KENDALL JENNER KATE MARA ROSIE HUNTINGTON-WHITELEY RITA ORA LEA MICHELLE AS SEEN IN
  6. 6. a s W O R N B Y H O N E Y N S I L K@ F I G T N Y@ C R Y S K A Y@ W O N G . J P G@ T H E F A S H I O N S I G H T@ G U M B O O T G L A M@ T H O U G H T F U L M I S F I T@ W A I T Y O U N E E D T H I S@
  7. 7. CHALLENGE #1 INTERNAL STRUCTURE • Our digital, marketing, communications,IT and PR teams were disjointed. • Our consumer facing strategies were done at the end of the process. • We have global offices which also exasperated the flow of ideas and synergy.
  8. 8. CHALLENGE #2: THE SOUL OF THE BRAND • What is our story? • Are we telling our story? • What is our brand promise to the customer? • What are our core values? • What is our brand essence? • What will our brand legacy be? • What are our non-negotiables? • Who is our shopper, really? • What are our rules of engagement?
  9. 9. HER SHE WANTS EMOTION. SHE WANTS AUTHENTICITY. SHE WANTS TO BE INSPIRED. SHE WANTS US TO BE INTIMATE.
  10. 10. BY 2020, 85% OF CUSTOMER INTERACTIONS IN RETAIL WILL BE MANAGED BY ARTIFICIAL INTELLIGENCE. (GARTNER) SOURCE: HTTP://WWW.INFORMATION-AGE.COM/RETAIL-NEXT-BIG-INDUSTRY-IMPACTED-AI-123462561/
  11. 11. DATA, DATA, DATA COMPLEX RESOURCE-INTENSIVE NOT SCALABLE
  12. 12. ARTIFICIAL INTELLIGENCE • Data is more valuable than everything else. • Machine Learning: Gives computers the ability to learn without being explicitly programmed. • Pattern Recognition: Easy with two things... hard with a million. • Algorithims: Learn from and make predictions on data.
  13. 13. CHALLENGE #3: FINDING THE RIGHT PARTNERS Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 SALES BEGAN TO SLOW RECORD RESULTS ACROSS THE BOARD CONTINUED MOMENTUM CONTINUED REVIEW OF TECH SOLUTIONS / IMPROVE CONTENT PARTED WAYS WITH AD AGENCY IMPLEMENTED NEW TECH PARTNERS
  14. 14. AI TECH STACK 336% ROAS +50% REVENUE +2000% SOCIAL PURCHASES +38% CONVERSIONS 160 TESTED DESIGNS 45 DAYS ADVERTISING A/B TESTING
  15. 15. RE-CAP • Review your internal structure • Find your story • Never stop exploring new technology We hope that what we have shared can help you find a more prosperous 2017 silvia@cosabella.com grazie!

×