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Sören Spelling Lund - Sitecore E-commerce Strategy
- 13. ONE SIZE DOESN’T FIT ALL
- 19. BENEFIT: PERSONALIZATION AND SEARCH FOR COMMERCE
- 24. COMMERCE CONNECT PLATFORMS: THE BIG PICTURE
- 27. SITECORE COMMERCE POWERED BY COMMERCE SERVER
- 30. SITECORE COMMERCE POWERED BY DYNAMICS AX FOR RETAIL
- 33. INSITE
- 36. uCommerce
- 40. ONE MORE THING
- 42. FREE MASTER CLASS AND CERTIFICATION
Editor's Notes
- Goal of this talk is to introduce you to: The overall Sitecore e-commerce strategy Sitecore Commerce Connect What a Commerce Connect platform can do Which Commerce Connect platforms exist And when to use them
- Why should you listen to me? 14 years in e-commerce 10 years as a consultant Founder of uCommerce Close working relationship with Sitecore SEGWAY Before we begin Let me tell you the story about how we got started with Sitecore I call it….
- The story about Sitecore asking us to integrate with them and then acquiring Commerce Server The good news for us is that Sitecore chose a wise approach to doing e-commerce
- One size does not fit all
- Sitecore’s strategy is pretty similar to naval warfare You need different types of ships to fight the battles Many classes of ships, each with their own purpose Ship of the line fights in the main naval engagements – in the line Frigate is used in multiple different roles when fast maneuvering is required and for intercepting of ships You can’t fight a battle with just one class of ship you need different ones Same thing is true for e-commere There are many different types of online stores Each with their own needs
- B2C Enterprise
- B2B Enterprise
- B2C SMB
- B2B SMB
- B2B SMB
- B2B Enterprise
- You need a certain type of ship to perform a certain type of function in a battle. Same thing goes e-commerce platforms. They are not all created equal, Different solutions require different platforms.
- The technology to enable this is called Sitecore Commerce Connect SEGWAY But before we dive into the technology, let’s talk about a related topic…
- Before we talk about technology, let’s talk naval warfare some more In the mid 17th century the Line of Battle first came into use Compared to earlier when individual ships engagement each other willy nilly, it had the major advantages of: Maximize firepower of the broadside Avoid friendly fire
- By 1675, this naval tactic was in wide use in naval engagements
- So how does this relate to Commerce Connect? Think of CC as the line, the tactic if you will Individual commerce platforms slot into the line They each play their role in battle against other platforms like Adobe, EpiServer, etc. And we avoid friendly fire, because everybody has a different position in the line
- Get catalogs into Sitecore Sync Real-time
- Transaction APIs Engagement plans
- Sitecore Commerce Connect 8.1 Fall
- Remember we need different ships to fight the battle? Let’s take a look at which ships the Sitecore platform has to offer
- I want to give you a chart by which to navigate the high seas of commerce We’ll slot each of the commerce connect platforms in
- To ultimately enable you to pick the right platform for the job Need to modify the map a bit to suit our needs
- To ultimately enable you to pick the right platform for the job Need to modify the map a bit to suit our needs
- Ship of the line "The heaviest of warships used in the line. Typically the battle was won by whatever side had the heaviest ships with the most guns“ Lots of firepower Large size Difficult to manoeuvre Requires more hands to operate
- HMS Terror "Bomb vessels were highly specialized and expensive to fit out and maintain, and only marginally suited for their secondary role as cruisers.“ Specialized for bombarding stationary targets on land.
- Targeted at a narrow audience - B2C, brick and mortar retailers Requires AX for Retail Enterprise level because of the investments required Use it if - you are a Sitecore and Dynamic AX for Retail partner - if the clent operates brick and mortar stores and wants a piece of online - if the client already has AX or is willing to invest
- Thomas Larson - transport ship - 7 masted schooner Used mainly for the purpose of hauling coal and oil by the Eastern coast of the United States B2B is important, as is the transport of coal B2B, unsexy, complex
- Use if: Client is enterprise Client is traditional B2B You need complex price matrices You need distributed user management
- Frigate “In the 17th century, the term was used for any warship built for speed and maneuverability, the description often used being "frigate-built“ uCommerce is like that: Fast and agile. Usable in many different situations.
- Use if - Client is SMB - You need fast time to market - Ability to extend anything and everything - Integration with LOB system via uConnector
- With that thank you for your attention I hope you have a clearer picture of e-commerce on Sitecore And more importantly a tools to select the right platform for the job
- I have one more thing I want to share with you today
- I have some exciting news to share with you today To better target the SMB e-commerce market Sitecore and uCommerce are entering into an exclusive partnership *CLICK* Sitecore Commerce powered by uCommerce, a single SKU with one price point Available today Available in Nordics only Details available in flyers and if you come see me
- We’re certifying a lot of developers each year We want even more So we’re offering you a free a uCommerce Master Class with certification It happens online You don’t have to leave the comfort of your home We’re seeing tremendous interest in this. We’re fully booked through March 2016 Got on the list today Leave your card with me if you’re interested in free training