Physical distribution network of Maruti Powerpoint presentation

1. Physical distribution network of
Maruti
Nithya Subhash
S2 MBA
Mar Athanasios College for Advanced Studies Thiruvalla (MACFAST)
Kerala, India
www.macfast.org

2. Introduction
• Maruti Suzuki India Limited, formerly known as Maruti Udyog
Limited, is a publicly listed automaker in India.
• Suzuki motor corporation of Japan holds a majority stake in the
company.
• It was the first company in India to mass produce and sell more than a
million cars.
• The company’s first car for India, named as the Maruti 800, instead of
the Alto. This small hatchback had revolutionized the Indian car
market.

3. Physical distribution
Physical distribution includes all the activities associated with the supply of
finished product from the production line to the consumers. It considers many sales
distribution channels, inventory materials, packaging, logistics etc.
Functions of physical distribution
 Customer service
 Order processing
 Inventory control
 Transportation and logistics
 Packaging and materials

4. Designing a Distribution Channel
Specify the role
of distribution
within the
marketing mix
Select the type
of distribution
channel
Determine
appropriate
intensity of
distribution
Choose specific
channel
members

5. Levels of distribution channel
• Zero level
• One level
Manufacturer Customer
Manufacturer Retailer Customer

6. • Two levels
Manufacturer Wholesaler Retailer Customer

7. Physical distribution of organization
MARKETING
MANAGER
WAREHOUSING
OFFICER
TRANSPORTATION
OFFICER
INVENTORY
CONTROL
OFFICER
ORDER AND
DISPATCH
OFFICER
PHYSICAL
DISTRIBUTION
MANAGER
STAFF STAFF STAFF STAFF

8. Physical distribution diagram
supplier manufacturer Channels customer

9. Thank you