8. IT LAUNCHED VARIOUS SUVs, 4RUNNER,Rav4,
HIGHLANDER AND LANDCRUISER.
IT ALSO INTRODUCED A FULL SIZE PICK UP TRUCK,
TODAY’S TUNDRA.
IT ADDED SEVERAL SPORTY AND AFORDABLE CARS
THAT TARGETED YOUNG ADULTS.
9.
10. TOYOTA UNDERSTOOD THAT EACH
COUNTRY DEFINES LUXURY
DIFFERENTLY. FOR EG.
IN US ,IT MEANT COMFORT,SIZE
AND DEPENDABILITY.
IN EUROPE,ATTENTION TO DETAIL
AND BRAND HERITAGE.
16. Employees see their purpose as threefold:
• Making cars,
• Making cars better,
•Teaching everyone how to make cars better
17. Toyota lost billions of dollars when an
earthquake and tsunami in Japan
destroyed the company’s plants and
parts suppliers in 2011.
18. It strongly focuses on hybrid vehicles
and continues to innovate them
believing
that there are many more gains they
can achieve with hybrids.
19.
20. Toyota has an 80 year old history of car making.
Initially manufactured fuel-efficient automobiles.
Toyota offers a full line of cars from family sedans and
sports utility vehicles to trucks and minivans.
It targets each country and age group separately.
It has integrated assembly plants into a giant network
that can customize cars quickly to meet surges in
demand.
The company has faced many challenges and its strong
focus on hybrid vehicles has helped it rebound.