2. LILLY BRAZIL
Improving customer
satisfaction
To encourage the adoption of new drugs, Lilly
Brazil asked a STAR Global team to develop
a plan to significantly improve customer
satisfaction among oncologists in Brazil, as
measured by their Net Promoter® Score. The
STAR Global team went to work with site visits,
interviews and surveys of oncologists, medical
experts and the sales force, then delivered
practical marketing strategies with a detailed
timeline for implementation.
VALUE
What you get
The best of the brightest UNC Kenan-Flagler
undergraduate and MBA students go through a
competitive application process to win a place on
a STAR Global team.
Expert faculty with international experience, from
major consulting and Fortune 50 companies, serve
as senior consulting partners to oversee the effort
and contribute leadership and insight.
Together, they take on your challenge, develop
in-depth, data-driven analyses, and deliver fact-
based, actionable recommendations of real value
to your organization.
“They gave us very good insights
on how to change and improve.”
Aline Hochman, Marketing Manager,
Lilly Brazil
STAR (StudentTeams Achieving Results) Global, UNC
Kenan-Flagler’s premier international experiential
learning program, teams UNC Kenan-Flagler Business
School undergraduate and MBA students and expert faculty to take on complex
business challenges for companies
and not-for-profits around the
world.With valuable corporate
partner input,the students and
faculty advisors develop strategic
recommendations that deliver
extraordinary value at significant savings compared to traditional consulting services.
Here you’ll find a broad range of success stories from the STAR Global program.
VISION
“We run STAR projects as if they
were part of a management
consulting firm. Our focus is
on impact for our corporate
partners and development of
our students.”
Paul Friga, PhD,
Director of STAR Programs
3. LI & FUNG, HONG
KONG
Driving growth
Founded in 1906 and now among the world’s
leading consumer goods sourcing and logistics
companies, Li & Fung tapped a STAR Global
team to drive customer growth by finding
new business opportunities for their clients.
The team interviewed and surveyed key
stakeholders, performed in-depth data analyses,
and then developed strategic recommendations
with detailed implementation plans which
Li & Fung shared Globally.
COMMITMENT
“Their set of fresh eyes and their
neutral position gave us a much
wider view.”
Sean Looram, Executive Vice President,
Li & Fung, Hong Kong
STAR TEAMS 2006-2016
NUMBER OF TEAMS BY FUNCTIONAL AREA
FOCUS
What you can expect
During the four-month project, each STAR Global
team of five to seven students works with their
faculty advisor and corporate partner team, at first
virtually (January thru April), in the U.S., and then
on the ground during a two-week immersion
in their destination country (May).
Our unique TEAM FOCUS model is
especially effective in international and
multinational settings. This framework
for business problem solving establishes
critical success factors for performance
within a team coupled with
hypothesis testing and data-
driven analyses.
Deliverables include research
findings, a narrative to place
findings in full context, and
a final presentation that
lays out both achievable
recommendations and
next steps.
4. IMPACT
ZAMBIAWOMEN’S
HOSPITAL
A business roadmap to help
save lives
In Zambia, two-thirds of the people live
in poverty, yet it has one of the world’s
fastest growing populations. Dedicated
to improving women’s health, UNC Global
Women’s Health plans new construction
and renovations to the obstetrics wing of
Zambia’s University Teaching Hospital. The
STAR Global team performed an in-depth
analysis of imaging, laboratory, pharmacy
and private practice facilities, developing a
business plan that shows revenue streams
will support operational sustainability.
Among our recent STAR Global
corporate partners:
H Venture capital strategy
H Strategic business planning
H Alternative paths to profitability
H Branding options evaluation
H Logistics streamlining
H International market opportunities
H Assessment of social media
H Compensation structures
H Product line opportunities
S TA R G LO B A L
P R O J E C T C A PA B I L I T I E S
“We would not have been able to
assemble on our own the breadth
of information the STAR Team was
able to pull together, and we are
very happy with the professional
output. The team was clearly highly
motivated and dedicated to the
project.” Harmony Chi, Development Director
PARTNER COUNTRY
Dominos Brazil
Virgin Mobile Brazil
GE Healthcare Brazil
Lilly China
Li & Fung Hong Kong
Google China
PPG China
Zambia Women’s Hospital Zambia
EXCELLENCE
What we’re about
Consistently ranked among the best business
schools in the world, UNC Kenan-Flagler is known
for a collaborative culture based on our core values
— excellence, leadership, integrity, community
and teamwork. Our faculty’s rigorous research
impacts the practice of business around the globe.
Each year, a few of the brightest minds at UNC
Kenan-Flagler and partner schools are selected
to participate in STAR Global. Students are well
prepared to perform in the global business
environment through broad-ranging coursework
in leadership, global business studies, sustainability,
marketing, consulting, operations and finance.
Participants receive innovative TEAM FOCUS
training, a proven methodology that particularly
enhances the performance and productivity of
international teams. All students participate in a
global leadership development program.
552
1,100
109
Students completed STAR
Global projects since 2008
Average hours faculty and
student teams dedicate to
their STAR Global project
Number of corporate partners
since STAR Global launched
in 2008
5. STAR GLOBAL is ready to work for your business.
To submit a project and become a corporate partner,
apply online at starglobal.unc.edu.
PARTNER UNIVERSITIES
UNISINOS – Porto Alegre, Brazil
FGV EBAPE – Rio de Janeiro
USP – São Paulo
HKUST – Hong Kong
Your ideas and questions are welcome. For more information, contact
Paul Friga, PhD, Director of STAR Programs
Kenan-Flagler Business School
University of North Carolina at Chapel Hill
pnf@unc.edu
(919) 962-3786
KEY DATES
Early August to mid-October - Corporate partner application period
Mid-October - Undergrad applications due
Early November - MBA student applications due
Mid- to late-November - Selection of corporate partners and student teams
Late January - Launch weekend in Chapel Hill
February - May - Project work (virtual and /or onsite in U.S.)
Mid- to late-May - In country work on company site STAR Global
Late May - Final Presentation of STAR deliverables
“The STAR Program is a key differentiating factor
for UNC Kenan-Flagler. One of our top priorities
is experiential education, and this program
allows our top students and faculty to interact
closely with leading corporations around the
world for positive impact.”
Dean Douglas A. Shackelford,
Meade H. Willis Distinguished Professor of Taxation
