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Usability Test Comparison: Custom Ink vs Spread Shirt Design Websites
- 1. Usability Test of Custom Ink and Spread Shirt Comparison of Custom T-Shirt Design Websites Nikki Imanaka ENGL 317
- 2. Table of Contents INTRODUCTION..................................................................................................................................3 METHODOLOGY .................................................................................................................................3 TASKS:............................................................................................................................................3 EQUIPTMENT/ENVIRONMENT:........................................................................................................3 DESIGN METRICS: ...........................................................................................................................3 EVALUATION:.................................................................................................................................4 TESTING:........................................................................................................................................4 RESULTS.............................................................................................................................................4 Task 1: ENTERING THE DESIGN LAB..................................................................................................4 Task 2: CHANGING STYLE AND COLOR..............................................................................................6 Task 3: UPLOADING CUSTOMDESIGNS ............................................................................................7 Task 4: USING BUILT IN DESIGNS......................................................................................................9 Task 5: VISUAL ORIENTATION ........................................................................................................10 Task 6: DESIGN FEEDBACK.............................................................................................................11 Task 7: SHARING DESIGN...............................................................................................................12 Task 8: FINALIZING AND PAYMENT.................................................................................................13 Task 9: GETTING A PRICE QUOTE ...................................................................................................14 Task 10: CUSTOMIZING FOR GROUPS/TEAMS.................................................................................15 OVERALL RESULTS:........................................................................................................................17 CONCLUSIONS/RECOMMENDATIONS:...............................................................................................17 BIBLIOGRAPHY.................................................................................................................................18 APPENDIX ........................................................................................................................................18
- 3. INTRODUCTION Custom Ink and Spread Shirt are two free online t-shirt design websites. This white paper presents the results of a usability test that compared how well each website performed in five component standards that define usability. METHODOLOGY TASKS: Ten tasks were evaluated on each website: 1. Enter the design lab and choose a t-shirt 2. Changing shirt style or color 3. Upload custom designs 4. Using built in designs 5. Visual representation of design (orientations) 6. Getting Design feedback 7. Share the design with other collaborators 8. Finalizing and payment options 9. Price quotes 10. Customizing for groups and teams EQUIPTMENT/ENVIRONMENT: This usability test of Custom Ink and Spread Shirt for first time users was conducted using Google Chrome on a Lenovo using Windows 10. Typical users could be working from home or at work or anywhere where someone has access to the internet. Therefore, this usability test was conducted on a computer in a computer lab. DESIGN METRICS: Five design metrics will be tested in each website. These are my five criteria statements: 1. Effective: I was able to complete the task successfully without help from any outside sources or the websites help option. 2. Efficient: I was able to complete the task in a realistic amount of time without getting frustrated. 3. Engaging: The product/website is pleasing or satisfying to use. 4. Error Tolerant: The product/website helped me recover from errors and there was no need to completely restart. 5. Easy to learn: I quickly became familiar with the website and its functions.
- 4. EVALUATION: Each of these metrics will be evaluated on a Likert scale from 1 to 6 with 6 being the most agreeable and 1 being the least. There is an even number of options so that when the user feels in the middle they are somewhat forced to choose a side to help the evaluation. Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree 1 2 3 4 5 6 Based on the results from the Likert Scale, a total score will be calculated for each task. The maximum score for each task will be 30 and maximum total score will be 300. TESTING: Sample t-shirtdesignswillbe createdfor bothwebsitesandmyvandal email will be usedtoshare designswithcollaborators. RESULTS Task 1: ENTERING THE DESIGN LAB Both websiteshada home page that made itveryclear how to getto theirdesignlab. Gettingstartedis an importantpart of any website.If the usercannotfigure outhow tostart theymay justleave and choose a differentwebsite. Afterenteringthe designlabfeature usersare promptedtochoose ashirtstyle to designonforboth websites.
- 5. Custominkhas a more visuallypleasinglayoutwithacontentnavigationbaronthe left.SpreadShirt alsohas navigationbuttons,butitisoverall lessvisual. Myscoresforthistask are as follows: I was able to complete the task successfully without outside help or the websites help option. Effective Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I was able to complete the task in a realistic amount of time without getting frustrated. Efficient Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The product/website is pleasing or satisfying to use. Engaging Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The website helped me recover from errors and there was no need to completely restart. Error Tolerant Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I quickly became familiar with the website and its functions. Easy to Learn Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6
- 6. Custom ink provides this Quick Tips visual as soon as you get into the design lab. This helps with getting familiar with the website. They tell you exactly where everything is so you don’t have to wonder where it is later. Task 2: CHANGING STYLE AND COLOR Afterenteringthe designlabandchoosingashirtstyle,yourealize thatyouwanttochange the shirtto a longsleeve andyoualsowantto make it a red one. Bothwebsitesclearlyshow the “products”button where youcan choose anothershirtstyle aswell asanothercolorto go withit.
- 7. Custominkseemsmore organizedbecause ittakesyoustepbystepthroughyourownthoughtprocess. If you wantto change the color,clickhere,if youwantto change the product,clickhere.SpreadShirt laysout all the differentoptionsall onthe same screenwhichmightbe alittle overwhelmingforfirst time users.My ratingsare as follows: I was able to complete the task successfully without outside help or the websites help option. Effective Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I was able to complete the task in a realistic amount of time without getting frustrated. Efficient Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The product/website is pleasing or satisfying to use. Engaging Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The website helped me recover from errors and there was no need to completely restart. Error Tolerant Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I quickly became familiar with the website and its functions. Easy to Learn Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 Task 3: UPLOADING CUSTOM DESIGNS For userswhoare usinga customdesignwebsite,manyof themmaywantto uploadtheirowncustom designontoa t-shirt.Bothwebsiteshave avisible “upload”buttonontheirnavigationbarinthe design lab.Custominkautomaticallyopensupall yourcomputercontentsandSpreadShirtgivesyouthree options. SpreadShirtoffersthe options todraganddrop designs anduploadfromFacebook which Custominkdoesnot offer.
- 8. My overall ratingsforthistaskare as follows: I was able to complete the task successfully without outside help or the websites help option. Effective Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I was able to complete the task in a realistic amount of time without getting frustrated. Efficient Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The product/website is pleasing or satisfying to use. Engaging Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The website helped me recover from errors and there was no need to completely restart. Error Tolerant Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6
- 9. I quickly became familiar with the website and its functions. Easy to Learn Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 Uploadeddesignsare juststoredinan“upload”sectionof the website.Uploadingthe wrongimage will not cause any issues. Task 4: USING BUILT IN DESIGNS Both websiteshave builtindesignsthatuserscanselecttoprinton theirshirts.Bothsitesare very intuitive touse andhave a searchbar. Some designsonSpreadShirtshave priceswhile otherssaythey are free.InCustom Inkall the designsare unlabeledwhicheithermeanstheyare all free orthatthe pricesare automaticallyaddedupinyourbill. My ratingsfortask 4 isas follows: I was able to complete the task successfully without outside help or the websites help option. Effective Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I was able to complete the task in a realistic amount of time without getting frustrated. Efficient Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The product/website is pleasing or satisfying to use.
- 10. Engaging Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The website helped me recover from errors and there was no need to completely restart. Error Tolerant Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I quickly became familiar with the website and its functions. Easy to Learn Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 Task 5: VISUAL ORIENTATION Both websitesallowthe usertorotate the designtosee the frontand back of the shirt.Customink showsthe shirton a humanbody whichgivesthe userabettersense of whatthe shirtwill looklike in real life.SpreadShirtallowsdesigningtobe done onthe leftandrightsleevesof the shirtwhile custom inkonlyallowsforfrontand back.Custominkhas twolittle dotsonthe bottom of the screenabove the navigationbarwhichallowsyoutochoose whichside tolookat. Thisis verysubtle andcausesusersto lookharderthan intended.SpreadShirtsusesaveryvisuallyclearmethod.There are 4 buttonsthat allowyouto choose whatviewyouwouldlike tosee.
- 11. My ratingsonthistask are as follows: I was able to complete the task successfully without outside help or the websites help option. Effective Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I was able to complete the task in a realistic amount of time without getting frustrated. Efficient Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The product/website is pleasing or satisfying to use. Engaging Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The website helped me recover from errors and there was no need to completely restart. Error Tolerant Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I quickly became familiar with the website and its functions. Easy to Learn Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 Task 6: DESIGN FEEDBACK It seemsthatthisisa feature onlyofferedbyCustomink.Somyratingsare as follows:
- 12. I was able to complete the task successfully without outside help or the websites help option. Effective Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I was able to complete the task in a realistic amount of time without getting frustrated. Efficient Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The product/website is pleasing or satisfying to use. Engaging Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The website helped me recover from errors and there was no need to completely restart. Error Tolerant Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I quickly became familiar with the website and its functions. Easy to Learn Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 Task 7: SHARING DESIGN Both websitesallowforsharingof designsbyclickingthe save/sharebutton.The onlythingrequiredis an email address.
- 13. My ratingsare as follows: I was able to complete the task successfully without outside help or the websites help option. Effective Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I was able to complete the task in a realistic amount of time without getting frustrated. Efficient Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The product/website is pleasing or satisfying to use. Engaging Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The website helped me recover from errors and there was no need to completely restart. Error Tolerant Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I quickly became familiar with the website and its functions. Easy to Learn Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 Task 8: FINALIZING AND PAYMENT Finalizingthe designandpayingiseasyforbothwebsites.Custominkusesa“$” nextbuttonandspread shirtusesa price button.
- 14. Ratingsfor thistaskis as follows: I was able to complete the task successfully without outside help or the websites help option. Effective Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I was able to complete the task in a realistic amount of time without getting frustrated. Efficient Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The product/website is pleasing or satisfying to use. Engaging Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The website helped me recover from errors and there was no need to completely restart. Error Tolerant Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I quickly became familiar with the website and its functions. Easy to Learn Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 Task 9: GETTING A PRICE QUOTE Gettinga price quote isprettytrivial.Youdo aboutthe same as you wouldwhencheckingoutand actuallybuyingbutif youdon’tlike the price youdon’thave to buyit. The shirtshave pricesonthemso whenyouchoose the style youknowabouthow much eachshirt will costandthe designsaddto the price dependingonhowmanydesignsyouadd. I was able to complete the task successfully without outside help or the websites help option. Effective Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6
- 15. I was able to complete the task in a realistic amount of time without getting frustrated. Efficient Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The product/website is pleasing or satisfying to use. Engaging Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The website helped me recover from errors and there was no need to completely restart. Error Tolerant Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I quickly became familiar with the website and its functions. Easy to Learn Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 Task 10: CUSTOMIZING FOR GROUPS/TEAMS Customshirtdesignisuseda lot for teamsand groupsso itwouldbe nice to be able to orderthe same shirtwithvariousnamesandnumbersonit. Custominkprovidesthatoptiononthe navigationbar,but Spreadshirtdoesnot.
- 16. I was able to complete the task successfully without outside help or the websites help option. Effective Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I was able to complete the task in a realistic amount of time without getting frustrated. Efficient Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The product/website is pleasing or satisfying to use. Engaging Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 The website helped me recover from errors and there was no need to completely restart. Error Tolerant Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6 I quickly became familiar with the website and its functions. Easy to Learn Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree Custom Ink 1 2 3 4 5 6 Spread Shirt 1 2 3 4 5 6
- 17. OVERALL RESULTS: Total points Custom Ink 289 Spread Shirts 254 CONCLUSIONS/RECOMMENDATIONS: The two websitesare wellmade intermsof usability.Theybothtake the userstepbystepthroughthe processof designingacustomt-shirt.The navigationthroughthe designlabiseasytogetfamiliarwith. Overall,Ithinkthatcustomink wouldbe myfirstchoice.Ithas more to offerwhenitcomesto design supportand makingbulkordersforgroupsand teams.It alsoismore pleasingtouse whenitcomesto seeingthe designonahumanbodyand searchingthroughthe designart.Spreadshirtdidoffera couple thingsthat custominkdidnot.For example,the draganddrop feature foruploadingcustomartand the optiontodesignonthe sleevesof the shirts. For custominkI wouldrecommendabettervisual forrotating the designfrombackto frontinsteadof justthe two little dotsonthe bottom. For spreadshirtI wouldrecommendaddingateam/grouporderingfeature andIwoulddesignthe laba little differentlymakingthe designedshirtabiggerpart of the screen. 0 5 10 15 20 25 30 35 Task 1 Task 2 Task 3 Task 4 Task 5 Task 6 Task 7 Task 8 Task 9 Task 10 Test Metrics Results CustomInk SpreadShirt
- 18. BIBLIOGRAPHY https://www.customink.com/ https://www.spreadshirt.com/?gclid=EAIaIQobChMIw96E4LfL1wIVlshkCh2MSACjEAAYASAAEgK hqPD_BwE&affiliateID=7394&s_kwcid=AL!312!3!115712399364!e!!g!!spread%20shirt&ef_id=W fU7dAAABAsYvZOV:20171119200501:s APPENDIX TenTasks: 1. Enter the design lab and choose a t-shirt 2. Changing shirt style or color 3. Upload custom designs 4. Using built in designs 5. Visual representation of design (orientations) 6. Getting Design feedback 7. Share the design with other collaborators 8. Finalizing and payment options 9. Price quotes 10. Customizing for groups and teams Likert Tables: I was able to complete the task successfully without outside help or the websites help option. I was able to complete the task in a realistic amount of time without getting frustrated. The product/website is pleasing or satisfying to use. The website helped me recover from errors and there was no need to completely restart. I quickly became familiar with the website and its functions. Strongly Disagree Disagree Somewhat Disagree Somewhat Agree Agree Strongly Agree 1 2 3 4 5 6
- 19. Raw Data: Custom Ink Task Efficient Effective Engaging Error Tolerant Easy to learn Sub Totals 1 6 6 6 6 6 30 2 6 6 6 6 6 30 3 6 6 6 6 6 30 4 6 6 6 6 6 30 5 6 6 6 6 6 30 6 6 5 2 6 5 24 7 6 5 5 6 5 27 8 6 5 5 6 6 28 9 6 6 6 6 6 30 10 6 6 6 6 6 30 Total 289 Spread Shirts Task Efficient Effective Engaging Error Tolerant Easy to learn Sub Totals 1 6 6 4 6 5 27 2 6 5 5 6 5 27 3 6 6 6 6 5 29 4 6 6 6 6 6 30 5 6 6 6 6 6 30 6 6 6 6 6 6 30 7 1 1 1 6 2 11 8 6 6 6 6 6 30 9 6 6 6 6 6 30 10 1 1 1 6 1 10 Total 254