2. Nookie 01
ABOUT NOOKIE
Cheeky, wearable and effortlessly cool, the Nookie brand reflects the kind of
wanderlust girl you want to be. Bright prints, structural designs and flattering
forms enhance the Nookie girl’s natural beauty and style charisma.
Once you live the Nookie lifestyle, there’s no turning back. It means long
Summer nights, laughing and dancing until your sides hurt, living and loving life
to the fullest. It is the ultimate adventure with your friends.
Born out of a desire for a head turning yet effortlessly sexy clothing label that
could go from beach to bar and back again, Nookie is the creative result of
Australian Fashion Designer Nikita Sernack who created the label in 2005.
Nikita’s strong direction and understanding of the Nookie girl – thanks to be-
ing the ultimate one herself – has seen the brand go from strength-to-strength
and hit highs such as showing at multiple Australian Fashion Weeks, being
worn by aspirational local and international celebrities and models as well as
the creation of super popular swim label, Nookie Beach.
Throughout the brand’s incomparable journey, it has been the social and tan-
gible support of the smart, hot and free-spirited Nookie girls sharing the way
they style their Nookie pieces with the #LoveNookie hashtag that brings the
ultimate bliss to Nikita and everyone behind the brand.
They’re fun and they’re fearless, and they’re taking over the world.
Nookie and Nookie Beach can be found in all the great stockists throughout
Australia & USA and online from www.nookie.com.au
8. Nookie 06
1. Australia 337,622 (58.55%)
2. United States 144,404 (25.04%)
3. Canada 19,636 (3.41%)
4. United Kingdom 15,718 (2.73%)
5. New Zealand 7,753 (1.34%)
6. Germany 3,655 (0.63%)
7. France 3,586 (0.62%)
8. Sweden 2,515 (0.44%)
9. Netherlands 1,865 (0.32%)
10. Philippines 1,584% (0.27%)
NOOKIE GIRLS WORLDWIDE
YEARLY SNAPSHOT 2014
576,673 visits to www.nookie.com.au
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EMMA ROSE OFFICIAL 178K
DECORUM
LILLY GHALICHI 1.2MIL
MARIE CLAIRE
SYDNEY FASHION BLOGGER 794K
COSMOPOLITAN
NIKKI PHILLIPS 54K
GRAZIA
DOMINIQUE LETOULLEC 818K
COSMOPOLITAN
PIA MUEHLENBECK 210K
KAYLA ITSINES 1.9MIL
KAITLYN CARTER 328K GEMMA LEE FARRELL 411KMARIANNE HEWITT 336K AMREZY 1.9MIL ASHLEY SKY 922K TAHNY89 203K
IN THE SPOTLIGHT
10. 2014 saw the brand head overseas to meet the international Nookie babes
through #NookieTour2014 – a whirlwind trip full of sun and string bikinis that
kicked off with ultimate slashie (model/photographer/blogger) Zanita Whittington
shooting the SS14 Nookie Beach campaign on the shores of Ibiza beaches, the
resulting sizzling images being shared across the world.
The Greek Islands and USA’s Burning Man were next, before Nikita returned back
to Australia full of design ideas and inspiration for collections to come.
Nookie 08
NOOKIE TOUR EUROPE
#NookieTourIbiza
#NookieTourMykonos
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Just a few months after the European adventure, #NookieTour2014 continued
throughout the amazing blue-sky, white-sand beaches of Samoa, where the Nookie
team shot several exclusive fashion stories with Australia’s highest circulating weekly
magazine in association with SamoaTourism.
The resulting searing-hot pics illustrate an incredible Nookie Samoan adventure and
provides campaign imagery that elevates the brand to new heights.
NOOKIE TOUR SAMOA
#NookieTourSamoa
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INSTAGRAM 170K
THE #NOOKIEGIRL PHENOMENON
LOYAL LIKING, COMMENTING & SHARING FANS
FACEBOOK 24,685K
LIKES FROM ACTIVE & ENGAGED USERS
SOCIAL SNAPSHOT
#lovenookie
#nookiegirl
