Advertisement ,Advertisement budgeting Media planning How to measure advertisement effects

2. Advertisement
Advertisement budgeting
Media planning
How to measure advertisement effects

3. Advertisement
• Advertisement is notice or announcement in a public
medium promoting a product ,service or event. And also it is
an audio or visual form of marketing communication.

4. Advertising budget
• An advertising budget is the money a company is willing to set aside to
accomplish its marketing objectives. An advertising budget is an estimation
of a company's promotional expenditures over a period of time.

5. Important questions
 Who is the target consumer?
 Who is interested to in purchasing the product?
 What media type will be more suitable.
 What is the relationship between advertising expenditure and the impact of
advertising campaigns on product?
 How much profit is likely to be earned for each rupee spent on advertising ?

6. Media planning
• Media planning is generally outsourced to a media agency and entails
sourcing and selecting optimal media platform for a clients brand or product
to use . The job of media planning is to determine the best combination of
media to achieve the marketing campaign objective.

7. Steps of media planning
 Targeting
 Environmental scan
 Understanding the audience
 Determination of content
 control

8. Phase of media planning
 First phase of any media planning is the initial market analysis consist of a
situation analysis and the marketing strategy plan.
 The second phase in the media plan is the establishment of media
objective.
 Media strategy development and implementation is the third phase and is
the point in the process that is directly influenced by the action.

9. • Set a clear and measurable objective
• Test your creative
• Understand your media plans numbers
• Line up effectiveness plan with advertising objective
• Utilize digital measurement techniques
• Test and learn
How to measure the advertising effects

10. • Create simple models
• Create predictive models
• Track success metrics
• Recognize the art and the science

11. Thank you