Promotion

1. Here is where y
presentation be
Strand: 3 –
Entrepreneurship
Sub-Strand: Promotion

2. Any recent
Advertisements
that caught
your eye?

3. 1. Explain the aims of Promotion
2. Explain the different forms of
promotion
3. Justify an appropriate method of
promotion in a given scenario
Indicators

4. It is the process of
creating brand awareness
and loyalty by increasing
the awareness of
consumers towards a
product or servcies.

5. What are the
aims of
Promotion?
01 ✔ Increase customer
awareness
02 ✔ Increase brand
awareness
03 ✔ Increase customer
base and sales
04 ✔ Persuade new
customers to purchase
the product or service

6. Types of
Promotion
01

7. Advertisements
✔ Considered as a method of
mass promotion
✔ Business can hire other
advertising companies to
conduct promotion
✔ Eg: Television, Internet,
Endorsements

8. Promotion
✔ Short term strategies used to
attract new and existing
customers
✔ Conducted for a limited time
✔ Eg: Price reductions
Gifts
Point of sale displays
After sale services
Fee products

9. ✔ This is face to face selling
✔ Mostly used in promoting
services
✔ Sales agents are appointed
to provide detailed
information to attract
customers
✔ Eg: Finanical Services ,
Inusrance sector
Personal Selling
02

10. Public Relations
✔ Considered as free publicity
✔ Organizations have own
public relations department
✔ Can be good or bad based
on the public reaction

12. Advantages
✔ A larger population is
reached
✔ Convenient mode to
reach a larger audience
✔ Presentation of the
product can be made
attractive
Television
Disadvantages
✔ Usually, costly

13. Examples:
✔ Household Items
✔ Cars
✔ Food
✔ Drinks
Television

14. ✔ Can use catchy songs and
tunes to make ads
memorable
✔ Cheaper compared to TV
advertisements
Radio
✔ No visual messages
✔ Limitation in audience
Examples
✔ Local Services
✔ State messages
✔ Shops
Advantages
Disadvantages
VIDEO TIME !!!

15. ✔ What are the aims of
Promotion
✔ What are the 4 types of
Promotion
✔ Which one do you prefer ?
Television or Radio as a
method of promotion ?
Question Time !

16. ✔ Cheap (local papers)
✔ Adverts can carry a lot
of information
Newspaper
✔ Needs to be designed properly
otherwise may not be eye
catching
✔ Adverts are often overlooked
Advantages
Disadvantages

18. ✔ Specific target audience
can be reached through
specialist magazines
✔ Colorful well-designed
advertisements can be
attractive
Magazines
✔ Magazines may not be
published very
frequently
✔ More expensive than
newspapers
Advantages
Disadvantages

19. Island Chief
Vibe Magazine
Examples :
✔ Luxury Products
✔ Fashion Products

20. ✔ Cheap
✔ Reach a wider population
✔ Can be stored for later use
Leaflets
✔ Can be overlooked
and not read
Examples :
✔ Events
✔ Local Stores
✔ Educational Institutes
Advantages
Disadvantages

21. ✔ Stays for a reasonable period of
time
✔ Seen by anyone passing by
Posters / Billboards
✔ Limited content
✔ Can be missed by passer-by
if its not attractive
Advantages
Disadvantages
Examples
✔ Events
✔ Products & services

23. ✔ Possibilities to have instant
orders
✔ Accessible to everyone
around the world
Internet
✔ Websites may not appear in
internet searches if the website
is not optimized and search
friendly
✔ Limitation on internet access to
some areas
Advantages
Disadvantages

24. Do you believe
that internet is
most affective
method of
advertisement
in Maldives ?
Need your
opinion

25. Worksheet Time !