Some of the work examples for Writing Between the Lines, virtual assisting and content marketing.

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Writing Between the Lines| Portfolio
Nicole White, Principal

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Annual Reports
Working with clients to provide a visually satisfying and
informative Annual Report to be distributed electronically or
in paper form.

3. GGGoooaaal l l OnOnOneee (((BBBuuusssiiinnneeessssss RRRecrecrecruuuiiitttmmmeeent & Marketingnt & Marketingnt & Marketing))):::
Worked w th 7 projects represen 567 new jo bs and $97 million dollars in new ca pital
investment
Maintained ac ve membership and par cipa on in 9 marke ng groups
Generated a total of 65 direct e-mail co ntacts with 15 site selec on co nsultants and
corporate re al es tate execu ves
Connected with 78 decision makers through Li nked-In
Governor Sco was jo ined by local elected offici als and
many of our community st ak eholders at the Ju n e 11 th
event ce l ebra the mega-site
site c
e
r fica on of th e Crawford Di amond Industrial Pa rk
In August, Governor Sco sent le ers to 102 corporate CEO’s in the food processing,
machinery manufacturing and automo ve O E M industries, introducing them to the
Crawford Diamond.
NCEDB assisted TerraPointe in securing the state’s Detailed
Specific Area Plan approval (DSAP) for the 2,600 acre East Nassau
Employment Center.
NCEDB assisted the City of Fernandina Beach in comple an Economic Element to its
Comprehensive Pl an, wh ich is undergoing fi n al review by the De p artment of Economic Opportunity.
GGGoooaaal l l TwoTwoTwo (((BBBuuusssiiinnneeessssss Expansion & Workforce Development):Expansion & Workforce Development):Expansion & Workforce Development):
Collected data from our business reten on surveys to create a workforce development
seminar that focuses on the so -skills needed by today’s employers and presented to 90
high school students at West Nassau Hi gh School.
922 industrial cer fica on cer ficates were awarded to students in a variety of programs,
including aerospace, construc on and cu linary arts.
Tracy Nazzaro , Nassau County’s Cer fied SBDC Business Analyst, set up a permanent office at the
James S. Pa g e Government Complex in Yu l ee and a ci rcuit office at the Callahan To wn Hall.
Tracy advised 51 individual clients from Nassau County and through small business workshops, an
addi onal 34 business people were re ached.
Par cipated in Emergency Management Center ac va on drills and a ended preparedness
trainings held by Florida SERT and IEDC
The five-year, $2 million strategy to implement essential economic and community development initiatives which will
help ensure our county’s progress, development, vitality and prosperity.
76346 William Burgess Blvd | Yulee, FL 32097 | (904) 225—8878 | www.expandinnassau.com
First Year AccomplishmentsFirst Year Accomplishments

4. Chair’sMessage
In my role as Chair of the Nassau
County Economic Development
Board, this past year has just
“flown by”.
NCEDB has worked hard to fulfill
the goals and objectives that
were set in out 2011 business
plan. This Annual Report gives a
summary of the major projects
we have worked on and is pre-
sented to you in four areas: Gov-
ernment Affairs and Infrastruc-
ture; Board Development and
Communications; Business Re-
cruitment, Retention and Expan-
sion; and Resource Funding and
Special Events. We hope you find
the information informative.
It has been a hard year to be in
business, as we discovered in
our conversations all throughout
the county and as a business
owner myself. Many businesses
find it a great achievement to
still have their doors open! I hope
you will find it encouraging
NCEDBhas been actively reach-
ing out on a national and global
scale to encourage positive
growth in Nassau County. It has
been a pleasure to serve as
NCEDB’s chair and wish the very
best to our incoming chair, Vicki
Beaudry
Sincerely,
Shari Graham
Chair, NCEDB
Owner, G&H Land and Timber
Insidethisissue:
Board Developmentand
Communications
2
BusinessRecruitment,
RetentionandExpansion
3
GovernmentAffairsand
Infrastructure
4-5
ResourceFundingandSpecial
Events
5-6
NCEDB BOARD
MEMBERS
2011
Vicki Beaudry
Aaron Bell
Dan Camp
Ray Chauncey
Mike Cole
Mark Cutshaw
Tim Digby
Danny Fullwood
Mayra Guilarte-Narvaez
Shari Graham
Cathy Hagan
Don Hughes
Stacy Johnson
Nancy Kilgo
Charlene Kingsnorth
Cris McConnell
CAMcDonald
Mike Mullin
Julia Nowlin
Bill Quaile
Mike Sanchez
Val Schwec
David Smith
Bob Spaeth
Susan Steger
Michael Stokes
Presented by the Nassau County Economic Development Board
Annual Report

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Blogs
Blogging is a time consuming task for most executives
attempting to accomplish a mission. I provide guidance and
content creation for regular blogging to improve your website
presence and the content you provide to your audience.

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Special Events
From thought to execution, I work with clients to create easily
distributable content and coordinating pieces to present at
corporate conferences and events.

11. KICKKICKKICK---OFF BREAKFASTOFF BREAKFASTOFF BREAKFAST
JUNE 20, 2012JUNE 20, 2012JUNE 20, 2012
KEYNOTE SPEAKER:KEYNOTE SPEAKER:KEYNOTE SPEAKER:
TERRY IVERSONTERRY IVERSONTERRY IVERSON
PRESIDENT, IVERSON&CPRESIDENT, IVERSON&CPRESIDENT, IVERSON&COMPANYOMPANYOMPANY
FOUNDER, CHAMPION NOFOUNDER, CHAMPION NOFOUNDER, CHAMPION NOWWW

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Marketing Materials Content
With a descriptive marketing piece, your company will be in
the best position to lead your field. We can help create
content for advertisements, marketing materials, websites
and brochures.

17. Roomto Grow
Twoof our six JobOpportunity
Areasboast morethan17million
squarefeet of potential office,
commercial, medical or industrial
uses.
Resourcesto Thrive
Our Countyhousesanatural deep
water port, ashorter drivetoJAX
International Airport thanmost of
Jacksonvilleandamunicipal airport
lessthan10milesfromtwo
diamond-ratedresorts.
A Talented Workforce
Florida’stalent pipelineisranked#1
byUSChamber of Commerce, and
NassauCountyisnoexception. With
threemilitarybaseswithin30miles,
wearepart of aregionwiththe
youngest labor forceinthestate.
Nassau County EconomicDevelopment Board (NCEDB) | (800) 671 - 6774| info@expandinnassau.com
ScantheQRcodefor avideoon
NassauCounty, Florida’s
businessclimate

18. A FIVEA FIVE--YEAR, $2 MILLYEAR, $2 MILLION PLAN TO IMPLEMENT ESSENTIALION PLAN TO IMPLEMENT ESSENTIAL
ECONOMIC AND COMMUNIECONOMIC AND COMMUNITY DEVELOPMENT INITIATIVES WHICHTY DEVELOPMENT INITIATIVES WHICH
WILL HELP ENSURE OUR COUNTY’S CONTINUED PROGRESS,WILL HELP ENSURE OUR COUNTY’S CONTINUED PROGRESS,
DEVELOPMENT, VITALITDEVELOPMENT, VITALITY AND PROSPERITY.Y AND PROSPERITY.
Nassau County community leaders know that growing economic development
means more and better jobs, an increased st andard of living, improved schools,
new homes, and greater opportunities. These leaders and the Nassau County
Economic Development Board have taken their knowledge and created a bold
new i
n
itiative to continue the economic momentum en joyed so far.
The NCEDB has taken a hard look at its priorities, programs and resources.
It’s now embarking on an aggressive, tightly focused five-year Strategic
Action Plan called Nassau Tomorrow. The plan will address current and
future challenges and opportunities related to both new job growth and
retention/expansion o
p
portunities for bu s inesses in Nassau Co u nty.
The Nassau Tomorrow Strategic Action Plan is designed to be the county’s
economic development vehicle to bring together a diverse group of
individuals, organizations and businesses to capitalize on the plentiful
resources of Nassau County. With an infusion of new ideas, energy, and
resources, the Nassau Tomorrow Strategic Action plan will ensure that our
county is co n tinually growing, de v eloping an d prospering.
Nassau TomorrowNassau Tomorrow
ExecutiveExecutive
CommitteeCommittee
Mike B
e
l lMike B
e
l lMike B
e
l l
Campaign ChairCampaign ChairCampaign Chair
RayonierRayonierRayonier
Jim Mayo Jim Mayo Jim Mayo
Honorary CoHonorary CoHonorary Co ---ChairChairChair
RetiredRetiredRetired
Chip TownsendChip TownsendChip Townsend
First Coast C
o
mm unity First Coast C omm unity First Coast C omm unity
BankBankBank
Jimmie L
.
Hi g ginbotham Jimmie L . Hi g ginbotham Jimmie L . Hi g ginbotham
RetiredRetiredRetired
Michael St okesMichael St okesMichael St okes
TimTimTim---PrepPrepPrep
Bobby Ferreira Bobby Ferreira Bobby Ferreira
John T. Ferreira & So nJohn T. Ferreira & So nJohn T. Ferreira & So n
222

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Newsletters
Whether through email or physically distributed, I have written articles and
published newsletters for organizations and companies.

21. COMPASS is a spouse-to-
spouse mentoring program
that introduces participants to
all aspects of the military
lifestyle. COMPASS offers
military spouses the
opportunity to establish a peer
network, acquire knowledge
and develop skills necessary
to successfully meet future
challenges of military life.
Invaluable tool to spo us es ne w an d old
to N
a
vy li fe at Kin gs B ay
COMPASS
A Guide to Navy Life
September 2011 Issue No. 3 www.gocompass.org
COMPASS KINGS BAY
COMPASSKingsBay@NS
FamilyLine.org
Web Registration:
www.gocompass.org
www.facebook.com/compasskb
THANK YOU TO OU R GE N EROUS SUPPORTERS
JULY 2011
Insi de t his issue:
Crawford Diamond
Certification update
2
ALM Technologies
recognized by
Governor Scott
4
Omni on track tocreate
360 jobs in 2013
5
Nassau Notes and
Florida Facts
7
NCEDB BOARD MEMBERS The Director
V o l u m e 4 , I s s u e 1
J A N U A R Y 2 0 1 3
Executive Committee
Aaron Bell
Chair
Vicki Beaudry
Immediate Past Chair
Dan Camp
Vice Chair
Frank Cueto
Treasurer
Board Members
Helmut Albrecht
Ed Boner
Mike Cole
Mark Cutshaw
Tim Digby
Ron Flick
Nick Gillette
Shari Graham
Cathy Hagan
Don Hughes
Mike Hickox
Barry Holloway
Charlene Kingsnorth
Brent Lemond
Cris McConnell
CAMcDonald
Mike Mullin
Julia Nowlin
Ken Overstreet
Brian Reaves
Bob Spaeth
Michael Stokes
Wayne Young
Letter fromtheChair
P r e s e n t e d b y t h e N a s s a u C o u n t y E c o n o m i c
D e v e l o p m e n t B o a r d
As we approach the half
way mark of the fiscal year,
I would like to sayhow
excited I am to Chair the
NCEDB this year. It’s the
impressive work of the
NCEDB that allows this
county to grow and
accomplish the success we
have so far. For the past
five months, our
committees have “hit the
ground running” to
accomplish the goals,
objectives and strategies
we set forth in Nassau
Tomorrow. You will find an
update on many of these
projects in this newsletter.
You can also see their
progress at the strategy’s
website,
www.nassautomorrow.com.
What is not mentioned is
the immense support of the
community that we have
experienced. This is such
an important aspect of our
work, and we are grateful
for the organizations and
individuals that have
supported the work we do,
both financially, through in-
kind services and referrals.
For all you do, we thank
you.
As we look towards the
coming months, our staff
continues working to
promote the county through
various marketing efforts to
new prospective
businesses, working with
local governmental
agencies to encourage a
business friendly
atmosphere and supporting
existing businesses in their
pursuit of expansion
projects. We remain a key
resource for businesses.
Please visit our website
often:
www.expandinnassau.com.
For all of our team at the
NCEDB, thank you and we
look forward to continuing
to serve our community in
the months to come.
Sincere Regards,
Aaron Bell
2012-13 Nassau County
Economic Development
Board Chair
NCEDBFiscal Year 2012 Report
$135 million in capital investment
703 new jobs in Nassau County
728 retained jobs for Nassau County
Aaron Bell
Your feedback is valuable! Please take this
2-minute surveyon this month’s The Director.

23. +
Media Relations
With experience working with local, regional and national media, I create
content specific to their needs in addition to serving your audiences well.

24. For more information contact
Nicole White
Communications Director
Nassau County Economic Development Board
(904) 225 – 8878
FOR IMMEDIATE RELEASE
December 12, 2012
ALM Technologies recognized by Governor Scott
Among the honorees for the 2012 Governor’s Innovators in Business Awards, local manufacturer ALM
Technologies Inc. received recognition for being a top job producer in Florida. Michael J. Piscatella,
president of ALM Technologies in Yulee, was honored at a reception on Monday night at the Governor’s
Mansion with the Governor’s Newcomer Award for a Mid-Market County of up to 150,000 in
population.
Governor Scott said, “I am proud to announce another group of award winners. My number one mission
is to grow jobs for Florida families, and the successes these companies have experienced represent the
job opportunities being created in Florida.”
The awards recognize outstanding contributions toward improving and diversifying Florida's economy
plus distinctive community investment efforts, particularly relating to industries targeted for economic
development and high wage job growth.
“My experience bringing ALM Technologies to Nassau County was second-to-none; and I have truly
enjoyed being a part of this community,” said Piscatella. “I was honored to accept the award from the
Governor on behalf of our commitment to bringing jobs to Florida. We are especially proud of our staff
and look forward to continuing to grow here in Florida.”
ALM Technologies, a high precision aerospace manufacturing company, committed to creating 30 new
jobs in Nassau County at the beginning of 2012. After renovations to the building through the summer,
the company opened its doors in early November with new employees 18, including skilled machinists,
engineers and support personnel.
###
For more information contact
Nicole White
Communications Director
(904) 225 – 8878
April 8, 2013
FOR IMMEDIATE RELEASE
NCEDB hires local as Director of Business Expansion
The Nassau County Economic Development Board (NCEDB) was pleased to welcome David Emmons to
staff this month. David will serve as the Director of Business Expansion for the Board, focusing on
projects related to workforce development, business expansion and government affairs in Nassau
County. David will work closely with the Nassau County School District Career and Technical Department
and the Florida State College at Jacksonville Betty P. Cook Nassau Center, to ensure the availability of a
qualified workforce to meet the proposed employment needs of current and future employers.
A third generation Nassau County resident, David brings a strong understanding of the local community
to this position, as well as 16 years of management experience in media, mergers and acquisitions, and
business consulting.
NCEDB created this position as a result of a successful capital campaign for Nassau Tomorrow. Through
this five-year strategy, the NCEDB will work to create new jobs, expand the economic base and keep
taxes low in Nassau County. For more information on the staff and Nassau Tomorrow, please visit
www.nassautomorrow.com.
(photo attached)
###
For Immediate Release
NCEDB launches new real estate database
Yulee, Florida, - May 7, 2013 – Through the support of its economic development
partners, Florida Power & Light Company and GIS Planning, the Nassau County
Economic Development Board is pleased to announce the launch of http://
expandinnassau.com/nassau-county/real-estate/. With this new database, business
prospects and site selectors will have access to a powerful array of site-specific
information at the click of a mouse.
Using Geographic Information System (GIS) software, the website provides immediate
access to specific demographic information that previously required weeks of research to
accumulate. Real estate listings and images, as well as demographic and industry
breakdowns are conveniently accessible and available for all parts of Nassau County.
Visitors to the site can view available properties, specifications for those properties, and
demographics for the surrounding area in one simple portfolio of information. Users of
the site will also be able to identify other businesses of interest within the search
parameters of the inquiry. Properties listed on the site will not include all commercial
properties available in Nassau County but will feature a majority of the most eligible
office and industrial properties or vacant land suitable for new and/or expanding
businesses.
“This new tool goes far beyond a simple database of available sites and buildings”, said
Steve Rieck, NCEDB’s executive director. “The website also provides dynamic mapping
capabilities including the ability to view geographic ‘layers’ of information like zip
codes, schools, railroads, hospitals and golf courses.”
The GIS-powered website is built on Google Maps technology, and offers state-of-the-art
site selection mapping capabilities. The new website is also integrated with GIS
FOR IMMEDIATE RELEASE: November 7, 2011
CONTACT: Susan Mitchell Lee
Director of Community Relations
Office: 904.261.0701 x 120
CELL: 904.514.4141
COA Serves Everyone, Including Students and Local Workforce with $1 Nassau Transit Fares
The economy has hit Nassau County hard and as gas prices continue to remain high, Nassau County residents
are finding it more difficult to afford to commute to work or school. The idea of a public transportation service
in the County has become a reality. With special grants from the Florida Department of Transportation and
assistance from the Commission for the Transportation Disadvantaged, the Council on Aging began operating
Nassau Transit, which offers transportation services to the public throughout the county and to downtown
Jacksonville. For students and employees, this has made the difference in being able to take classes toward their
degree or accepting a position slightly further away from home.
Greg Frick, Transportation Manager at the Council on Aging of Nassau, said that since the service started
several Exceptional Student Education (ESE) students have been able to attend college courses for the first time
using Nassau Transit to commute to campus and he hopes for more to come.
“The growth of the service will depend on the grants awarded on a yearly basis, but it was intended to help
people get to where they need to go. With an increase in funding, we could offer more frequency, and extended
hours to our riders,” said Frick. “This is something Nassau County has not had before and is a benefit to
everyone—especially students, employees and employers.”
While the cost-efficient service is being offered throughout Nassau County, with stops in Hilliard, Callahan,
Yulee, Fernandina Beach and downtown Jacksonville, riders can expect to commute where needed in a
reasonable amount of time. “Riders do need to be mindful of the set schedule,” said Tom Moss, COA
Executive Director, “But can enjoy the low fare of $1 each way, including to and from Jacksonville.” For
employees who work throughout the Jacksonville area, the designated stops at River City Shopping Area and
Florida State College Downtown are both adjacent to JTA bus stops, where they can connect for further travel.
For detailed information on the route and schedule, visit http://nassautransit.com/.
“The Nassau Transit transportation service will provide a feasible and cost-efficient way for employees to
commute,” said Steve Rieck, Executive Director for Nassau County Economic Development Board.
“Without the worry of travel, employees are more productive and efficient. The transportation service will also
provide a larger workforce pool for future employers looking to relocate to the area.”
The Nassau Transit service works in conjunction with the transportation service traditionally provided by the
COA for the Transportation Disadvantaged (those who cannot obtain their own transportation due to such things

25. 12/ 19/ 12Yulee-­based ALM Technologies r ecieves governor’s award f or job cr eat ion -­ Jacksonville Business Jo…
From the Jacksonville Business Journal
:http://www.bizjournals.com/jacksonville/blog/morning-­edition/2012/12/alm-­
technologies-­recieves-­governors.html
ALM Technologies receives governor’s
award
Jacksonville Business Journal by Michael Clinton, Web Producer
Date: Tuesday, December 18, 2012, 6:45am EST
Michael Clinton
Web Producer-­ Jacksonville Business Journal
Email | Facebook | Twitter | Google
ALM Technologies owner Michael Piscatella was among the honorees for the 2012 Governor’s
Innovators in Business Awards for being a top job producer.
Piscatella, president of Yulee-­based ALM Technologies, was given the Newcomer Award for a
mid-­market county of up to 150,000 in population, according to a news release.
“I am proud to announce another group of award winners,” said Gov. Rick Scott in the news
release. “My number one mission is to grow jobs for Florida families, and the successes these
companies have experienced represent the job opportunities being created in Florida.”
The awards recognize outstanding contributions toward improving and diversifying Florida’s
economy plus distinctive community investment efforts, particularly relating to industries
targeted for economic development and high wage job growth.
“My experience bringing ALM Technologies to Nassau County was second-­to-­none, and I have
truly enjoyed being a part of this community,” said Piscatella in the news release. “I was

27. +
Social Media
With a fast paced world, your audience is online in many different ways. I
have interacted with audiences on many different platforms. As with the
social networking environment, I am always learning new avenues to take.