How Music Consumption Has Changed

1. NicoleEllis
StreamingServices
HowMusicConsumptionHas
Changed

2. DigitalMusic’sBeginning
1982
Music rstbecamedigitizedwhenKarlheinz
Brandenburgtriedto“ndawaytotransmit
musicoverdigitalphonelines”whichresulted
inthecreationoftheMPEG
[1]

3. 1995
Brandenburg nalizedtheformattobecometheMP3
[1]
Photo:bykst,Pixabay
[1]
“Doyouknowthatthiswill
destroythemusicindustry?”

4. Thedigitizationofmusicleadto
musicpiracy
Photo:lilwstephens0,Pixabay
[1]
[1]
Theprimarysourceofmusicpiracyispeertopeersharing,
which rststartedwiththeinventionofNapster

5. Photo:Unsplash,Pixabay
[2]
NAPSTER
"introducedtheconceptofa
massiveonlinemarketplace
forfreeMP3sintothe
mainstream"

6. StreamingServices
GainPopularity
2005
PandoraLaunches
Thispioneeredthestyleofmusic
recommendationservicethat
wouldgrowtobecomeoneofthe
biggesttrendsinmodernmusic
[1]
Photo:Pexels,pixabay

7. Photo:kaboompics,Pixabay
[3]
streaming(verb)
delieveringcontent,usuallyaudio
andvideo,tocomputersandmobile
devicesovertheinternet.
WWhenstreamingmusic,youarelisteningtosongsin“real
time”insteadofdownloadingandstoringthe letoyour
computertolistenlater.

8. MEDIACONVERGENCE
Streamingemploys
theideaof
asitbringstogether
musicintooneplatform
Musicstreaming“givesourconstantlyon-the-gosociety
opportunitiestolistentothemusictheywantinahighly
portable,richlycustomizedfashion”
[5]
Photo:geralt,Pixabay
[4]

9. Streamingservicesallowedits
userstoaccessmusicfrom
aroundtheworld;creatinga
wholenewmusicexperience
thatwaspreviouslyunavailable
[1]
"Instead,someofusrevelinthe
freedomandfreepricetagof
less-than-legaldownloading
servicesandstreamingsites."
Photo:geralt,Pixabay
[6]

10. StreamingServices
BegintoTakeOver
2013
OnlineStreamingSurpassesDigitalSales
"Forthe rsttimesinceopening,iTunessaw
individualsongdownloadsdrop5.7%fromthe
previousyear.Attheendof2014overallsales
haddroppedafurther14%."
[3]

11. Photo:geralt,pixabay
Thisdropinsalessigniedstreaming's
potentialtosurpassiTunesand
emergeasthemostpopularformusic
consumption.
[3]

12. AstudybytheNationalBureauofEconomicResearch
showsthattheuseofSpotify,apopularstreaming
service,displacespermanentmusicdownloads
[7]
“Inparticular,137Spotifystreamsappeartoreducetracksalesby
1unit.Giventhecurrentindustry’srevenuefromtracksales
($0.82persale)andtheaveragepaymentreceivedperstream
($0.007perstream),oursalesdisplacementestimatesshowthat
thelossesfromdisplacedsalesareroughlyoutweighedbythe
gainsinstreamingrevenue.”

13. StreamingServicesUsers
2016Spotify-Morethan75million,including20
millionpayingsubscribers
AppleMusic-11millionsubscribers
Tidal-1millionsubscribers,accordingtoJayZ
Pandora-Nearly80million
Soundcloud-Morethan250millionmonthly
[3]

14. Photo:geralt,Pixabay
[8]
Revenue
Streamingservicesgeneraterevenuethrough
eitherpaidsubscriptionsorthroughad
placement.Thisadplacementallowsthemto
makeuseofpaidmedia:anythingthatispaid
fortodrivetraffictoownedmediaproperties–
youpaytoboostyourexposurethroughthe
channel.

15. However,manyartistsarenothappy
withthisbasicallyfreesystemof
musiclistening.
Theyareprotestingtheuseof
streamingservicesbymakingtheir
musicunavailable.
[3]
Photo:OpenClipart-Vectors,pixabay

16. [5]
Photo:Clker-Free-vector-Images,pixabay
TaylorSwifthaspulledhermusicfromSpotify,
stating:
“It’smyopinionthatmusicshouldnotbefree,
andmypredictionisthatindividualartistsand
theirlabelswillsomedaydecidewhatan
album’spricepointis.”

17. PiracyDecline
ServiceslikeSpotifygetfans
tolistentomusiclegally
insteadofpirating,even
thoughitisn’tincreasingsales
[9]

18. Streamingservicesget
peoplewhowould
otherwisestealsongsto
payalittleoratleast
listentoadsonSpotify
andsimilarservices.
[9]

19. "Norwayhasactuallygone
downbyanastonishing80
percentsincestreaming
becamemorepopular."
streamingissopopularthat
piracyrateshavegonedown
[1]

20. References
[1]THEEVOLUTIONOFMUSICCONSUMPTION:HOWWEGOTHERE
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YourBibliography:"TheEvolutionOfMusicConsumption:HowWeGotHere".MakeUseOf.N.p.,2016.Web.23Oct.2016.
[2]EVREN,A.
TracingtheHistoryofMusicStreaming,andWhyIt'sMoreImportantNowThanEver
IIn-text:(Evren)
YourBibliography:Evren,Andrew."TracingTheHistoryOfMusicStreaming,AndWhyIt'sMoreImportantNowThanEver".BitofNews.N.p.,2015.Web.23
Oct.2016.
[3]HSTRY
In-text:("HSTRY")
YourBibliography:"HSTRY".Edu.hstry.co.N.p.,2016.Web.23Oct.2016.
[4]MATRIX,S.
MModule1Lecture1
In-text:(Matrix)
YourBibliography:Matrix,Sidneyeve."Module1Lecture1".2016.Presentation.
[5]UNIVERSITY,A.
HowStreamingisChangingtheMusicIndustry|AmericanUniversity|GraduateProgramBlogs
In-text:(University)
YYourBibliography:University,American."HowStreamingIsChangingTheMusicIndustry|AmericanUniversity|GraduateProgramBlogs".AU.Blogs.N.p.,
2016.Web.23Oct.2016.
[6]STRANGELOVE,M.
Television’sScariestGeneration:CordCuttersandCordNevers
In-text:(Strangelove)
YourBibliography:Strangelove,Michael."Television’SScariestGeneration:CordCuttersAndCordNevers".OnDemandCineman.pag.Print.
[7]AGUIAR,L.ANDWALDFOGEL,J.
SStreamingReachesFloodStage:DoesSpotifyStimulateorDepressMusicSales?
In-text:(AguiarandWaldfogel)
YourBibliography:Aguiar,LuisandJoelWaldfogel."StreamingReachesFloodStage:DoesSpotifyStimulateOrDepressMusicSales?".NBER.N.p.,2015.
Web.23Oct.2016.
[8]PAID,OWNEDANDEARNEDMEDIA:WHAT’STHEDIFFERENCE?[INFOGRAPHIC]
In-text:("Paid,OwnedAndEarnedMedia:What’STheDifference?[INFOGRAPHIC]")
YourBibliography:"Paid,OwnedAndEarnedMedia:What’STheDifference?[INFOGRAPHIC]".Adweek.com.N.p.,2014.Web.23Oct.2016.
[9]S[9]SPARSHOTT,J.
Spotify,DownloadsandPiracy:HowStreamingAffectsMusicSales
In-text:(Sparshott)
YourBibliography:Sparshott,Jeffrey."Spotify,DownloadsAndPiracy:HowStreamingAffectsMusicSales".WSJ.N.p.,2016.Web.23Oct.2016.