Francis_2016

The best of France, out of
France
•  Testing the concept/business on the
Francophile community with 214 million
French speakers in the world
•  15 ﬁrst paying clients out of 20 meetings
•  3 experienced and talented people behind
Francis
•  Nicolas Bonvalet, Founder and CEO —
nicolas@voilafranc.is, +45 30 49 28 18
•  Karine Blandel, Partner and COO —
karine@voilafranc.is, +45 60 70 20 98
Voilà
Francis
© 2015 by Francis — conﬁdential investor presentation

“Francis is a social pla-orm for
Francophiles, with a fresh tone
and design, who has the
ambi8on to connect easily all
French lifestyle lovers, no ma;er
where they are in the world…“

French lifestyle
lovers would kill
to get their
favourite cheese,
croissant or
sandwich (with a
tasty baguette)

And girls, to find
their favourite
make-up brand
or their favourite
French shops!

Socializing with
other French
lifestyle lovers by
attending events,
parties or other
celebrations

Or being
recommended
on where you
can drink a good
rosé on a terrace
next summer

Or getting tips…
where is the new
trendy place you
do not miss the
next time you
visit Paris

French
lifestyle has
strong
appeal
worldwide
THE IDEA TODAY SERVICE APP MARKET THE TEAM BUSINESS CONTACT

No easy way
exists to
access local
French news
and
community
French
lifestyle has
strong
appeal
worldwide

French
lifestyle has
strong
appeal
worldwide
No easy way
exists to
access local
French news
and
community
French life
style
groupies
are scattered
and discon-
nected

Create a social platform for Francophiles
where they can ﬁnd the favorites of “French
Lifestyle” in a really easy way, no matter
where they are in the world

Bonjour!
I’m Francis and I
bring you French
inspiration right to
your fingertips

Francis is a
service
provider by
meeting 3
needs

ENTERTAINMENT
Taps into passion points and
shares local events and places
FOR
USERS

ENTERTAINMENT
COMMUNITY
Enables people to meet and share
with other French lifestyle lovers
FOR
USERS

INFORMATION
ENTERTAINMENT
COMMUNITY
Enables people to meet and share
with other French lifestyle lovers
Provides the latest news about French
locals, tips & recommendations about
French lifestyle

FOR
USERS

FOR
BUSINE
SSES
MORE BUSINESS
MORE EXPOSURE
MORE TRAFFIC

THE IDEA TODAY SERVICE MARKET THE TEAM BUSINESS CONTACT
LABEL
Act as curator of
French lifestyle /
reference
APP

EDITORIAL
Fun, fresh, professional
and friendly tone
LABEL
Act as curator of
French lifestyle /
reference
APP

EDITORIAL
and friendly tone
STRONG SOCIAL
IMPLEMENTATION
In-depth Facebook
integration + ‘French
lifestyle badges’ reward
system integration
LABEL
Act as curator of
French lifestyle /
reference
APP

EDITORIAL
and friendly tone
STRONG SOCIAL
IMPLEMENTATION
In-depth Facebook
system integration
RECOMMANDATI
ONS & TIPS,
NEWS, LOCAL
EVENTS
Up-to-date
LABEL
Act as curator of
French lifestyle /
reference
APP

EDITORIAL
and friendly tone
NEW & UNIQUE
and in tunes with the times
STRONG SOCIAL
IMPLEMENTATION
In-depth Facebook
system integration
RECOMMANDATI
ONS & TIPS,
NEWS, LOCAL
EVENTS
Up-to-date
LABEL
Act as curator of
French lifestyle /
reference
APP

EDITORIAL
and friendly tone
RECOMMANDATI
ONS & TIPS,
NEWS, LOCAL
EVENTS
Up-to-date
NEW & UNIQUE
and in tunes with the times
FREE TO
DOWNLOAD
to gain widespread
reach
STRONG SOCIAL
IMPLEMENTATION
In-depth Facebook
system integration
LABEL
Act as curator of
French lifestyle /
reference
APP

Bonjour!
I’m Francis, a
universe where you
can easily find what
you need to satisfy
your craving for
your favorite French
thing

NEWS

and 8ps about
French lifestyle,
events and local
news (provided
by users and
Francis)

(Beta version)

NEWS

and 8ps about
French lifestyle,
events and local
news

(Beta version)
DIRECTORY
SERVICE +
MAP

A unique and
comprehensive
list of French
addresses with a
descrip8on,
contact details,
i8nerary & links
(Beta version)

NEWS

and 8ps about
French lifestyle,
events and local
news
COMMUNI-
TY & NET
WORKING

A Frenchy social
network where
the user is able
to follow news
and oﬀers
providers
(Francis V1 -
Year 2015, Q4)
DIRECTORY
SERVICE +
MAP

A unique and
comprehensive
list of French
addresses with a
descrip8on,
contact details,
i8nerary & links
(Beta version)

NEWS

and 8ps about
French lifestyle,
events and local
news
MARKET
PLACE

E-commerce
pla-orm

(year 2017)
COMMUNI-
TY & NET
WORKING

A Frenchy social
network where
the user is able
to follow news
and oﬀers
providers
(Francis V1 -
Year 2015, Q4)
DIRECTORY
SERVICE +
MAP

A unique and
comprehensive
list of French
addresses with a
descrip8on,
contact details,
i8nerary & links
(Beta version)

APP
Frqncis
Web App
(Beta) is
live on
voilafranc.is

MAIN FEATURES
•  3 main features:
1.  Editorial with news and events
2.  Guide with a directory lis@ng and map
3.  Community with classiﬁed ads
•  App in two languages: French + local language
(Danish)
THE IDEA TODAY SERVICE MARKET THE TEAM BUSINESS CONTACT APP
•  Widespread reach as mul8-pla-orm (Web App): iOS,
Android, Windows [MVP test in Q1 2015].
•  Podio as back-end and CMS

THE IDEA TODAY SERVICE MARKET THE TEAM BUSINESS CONTACT APP
MENU
OVER
VIEW

214 million1 French speakers
(400 million in 2025) with 2,5 million French expats around the world2
and 5% average annual growth of the French population abroad3
Source: 1 Rapport des Français à l’Étranger (2011), 274- 60(France) =214 ; 2,, 3 diplomatie.gouv.fr (dec. 2012) Average annual growth measured over 5 years,
from 2007 to 2012.
GLOBAL MARKET SIZE

No direct competitors on this market. However,
2 actors already exist as French news
providers: “Institut Français” (French Institute)
and “le petit journal“ (the small newspaper)
More info here about the app (in French)

“The two are info providers in French
for French expats. They will become
part of Francis universe“

DENMARK: PILOT MARKET
THE IDEAL PLACE TO BUILD ON THE
INTEREST FOR FRENCH LIFESTYLE

436 000* French
speakers in
Denmark (all levels)
* Source : http://www.francophonie.org/Denombrement-des-francophones.html

Strong
interest in
French
lifestyle
France is in
the top 3rd
tourist
destination
The Royal
family is
half-French /
half-Danish

1st
TARG
ET

Danish
“bon
vivant“ and
lovers of
French
lifestyle

2nd
TARG
ET
Danish
“bon
vivant“ and
lovers of
French
lifestyle

Francopho-
ne expats
living,
working or
studying in
Denmark
Danish
“bon
vivant“ and
lovers of
French
lifestyle

© 2014 by Francis, voilafranc.is
Francopho-
ne expats
living,
working or
studying in
Denmark
Danish
“bon
vivant“ and
lovers of
French
lifestyle
3rd
TARG
ET

Francopho-
ne expats
living,
working or
studying in
Denmark
Danish
“bon
vivant“ and
lovers of
French
lifestyle
Young
French
speakers &
French
speaking
tourists

BUSINESS MODEL
THE IDEA TODAY SERVICE PRODUCT MARKET THE TEAM BUSINESS CONTACT
! MORE INFO DURING THE MEETING/PRESENTION !

REVENUE STREAMS
“as BtoB service“
USERS/
CUSTOMERS
BUSINESSES Annual Fee + E-
Commerce + Extra
Services
Business exposure &
Sales
More traﬃc + More Business

PROOF OF BUSINESS
15 ﬁrst paying clients since February
2015 (out of 20 business meetings)
If they get more clients from Francis, all interested by Francis universe and all
interested to pay for more services (such as online booking or E-commerce)
Interna8onal Companies (2): Local businesses (13):

ROADMAP



AN
EXPANSION
STEP BY
STEP


1st
STEP

THE NEW
FRANCIS
APP
- LAYOUTS -

BUSINESS & COMMERCIAL
DEVELOPMENT
2nd
STEP

3rd
STEP

4th
STEP

JTOX
THE IDEA TODAY SERVICE PRODUCT MARKET THE TEAM BUSINESS CAPITAL
DEVELOPMENT (UX/UI, Program
COMMUNITY
MANAGER
Founder, CEO
PARTNER,
SALES &
BUSINESS
DEVELOPMENT

Nicolas Bonvalet
Founder, CEO
8 years of experience in
advertising (print, digital, TV
& radio) and communication
(DDB & PUBLICIS agencies)
Nicolas is an
entrepreneurship enthusiast
with a learning attitude, who
believes that creativity is the
key to rule the market.
Today, Nicolas freelances in
events (founder of French
Art Day Festival) and
advertising.
In charge to make Francis a
success (part-time.
Possibility to work full-time)
Emmanuelle Petit,
Community manager
With 7 years of experience
in the ﬁeld of education,
Emma has developed
great communications
skills and became a social
media specialist.
She is currently writing a
thesis about strategies
that increase social
engagement.
In charge of Francis social
networks and Community
Management (5 hours a
week). Possibility to work
full-time
Karine Blandel, Sales &
Business Developer
With 10 years of experience in
the ﬁeld of energy, transport
and environment Karin has
gained solid expertise in
project management in an
international environment. 4
years employee at the French
Embassy.
She is currently working part-
time for DTU Physics as PR
and project Coordinator.
In charge of Francis Sales and
Business Development (part-
time, possibility to work full-
time)
www.linkedin.com/in/
karineblandel
emmanuellepetitwww.linkedin.com/in/
nicolasbonvalet
JTOX, Development
JTOX is a talented duo
(two brothers: Jakob & Tue
Oxenvad) specialised in
Application development
for smartphone.
Jakob
Tue is Web and UX/UI
designer (http://
www.tueoxenvad.com)
where as Jakob is in
charge of programmation
(https://
jakoboxenvad)
Able to work on regular
basis for Francis (Part-
time contract)

THE IDEA TODAY SERVICE MARKET THE TEAM BUSINESS
- Francis Web App is alive since the 5th of feb. 2015 (son launch)
- Tes8ng revenue streams
- Tracking users informa8on (to get data > sales)
- Sepng up the editorial line (get interest > community)
- Need for capital to build Francis App V1)
STATUS
APP
CAPITAL

Need for capital to make Francis
App much more interac@ve & social,
strengthen Francis community,
increase revenue streams and
develop Francis model worldwide
(see the ﬁnancial model a;ached)

Trusted by

voilafranc.is
À
BIENTÔT
MON AMI
!
CONTACT
Nicolas Bonvalet, CEO
+45 30 48 28 18 I nicolas@voilafranc.is
Karine Blandel, COO
+45 60 70 20 98 I karine@voilafranc.is

APPENDICES

Francis
services for
businesses

Commercial Oﬀer to Launch



Other Business Opportunities
(In the future)

Users of
Francis
App. Who
are they?

“Tina loves
French delicacies
and French culture.
She uses Francis App
to keep tabs on what
is going on in the
city“

Richard
— married with a
Danish woman, father
of two, wants to give a
piece of France to his
children thanks to
events, festivals, fairs,
exhibitions, etc.

Jakob
loves drinking wine
and eating in French
addresses. He uses
Francis App to be
updated with new
French addresses
and get some
inspiration“

Fanny
works in a French
International
company for 2 years.
Francis App is the
best way to meeting
new friends“

Lise and Niels travel
in France on a
regular basis. They
use Francis App to
satisfy their craving
for their favorite
French things

1. SWITZERLAND: 158,862. 131,594 live in Geneva (82%) and 27,268 in Zurich (17%)
2. ENGLAND: 126,849. 60% live in London (78,000)
3. USA: 125,171. 70 % live in NYC (85,000)
4. BELGIUM: 113,563.
5. GERMANY: 110 881. 42% live in Munich (46,502), 39% in Frankfort (43,021) and 19% in Berlin (21,400)
6. SPAIN: 95,052. 41,974 in Madrid (45%), 36,264 in Barcelona (38%) and 10,976 in Seville (12%)
7. CANADA: 78,647. 50,378 live in Montréal (65% ), 10,495 in Quebec and 10,309 in Toronto (13%)
8. ITALY: 46,987. 18,138 live in Milan (40%) and 16,471 live in Roma (35%)
9. ISRAEL: 54,886. 44,128 live in Tel Aviv (80%) and 10,758 in Haifa (20%)
10. CHINA: 30,787. 11,128 live in Shanghai (36%) and 4,638 in Pekin (15%)
… Australia (20,000/60,000), Lebanon (22,000), Morocco (45,000), Holland, (24,000), Brasil (20,000), Mexico (18,000), etc.

* Please note that there is a huge gap between the French expats registered at the consulate and the real number of French people living abroad. Example in England: 126000 registered but
between 300 and 400 000 according Slate.fr. Di;o for Australia with 20 000 French expats but in reality 60 000. Most of the 8me only half or one out of three are registered at the consulate.
* Source: MFE (dec. 2012)
FRENCH EXPATS TOP TEN
(registered*)

50 countries with more than 5000 French expats:
Canada, USA, Germany, Austria, Belgium, Denmark, Spain,
Greece, Ireland, Italy, Luxembourg, Norway, Holland, Portugal,
England, Sweden, Swiss, Turkey, Algeria, Morocco, Tunisia,
Cameroun, Congo, Cotes d’Ivoire, Gabon, Madagascar,
Maurice, Senegal, South Africa, Saudi Arabia, United Arab
Emirates, Israel, Jerusalem, Liban, Australia, China, India,
Japan, Singapore, Thailand, Vietnam, Argen8na, Brazil, Chile,
Colombia, Mexico, Venezuela, Poland, Russia.
* Source: MFE (dec. 2012)
FRENCH EXPATS DISTRIBUTION

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