BEST OF! 2015 PWN PARIS EVENT PROGRAMME

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TABLE OF CONTENTS
INTRODUCTION FROM OUR PWN PARIS PRESIDENTS 3
EDITORIALS BY THE FRENCH FEDERATION OF FOOTBALL (FFF) 4
OUR BEST OF! 2015 SPONSORS AND MEDIA PARTNERS 6
OUR PWN PARIS AND PWN GLOBAL CORPORATE PARTNERS 7
BEST OF! 2015 PRESENTATION 8
PROGRAMME OF THE DAY & TIME OUT 9
MORNING & AFTERNOON PLENARY SESSIONS AND BIOGRAPHIES OF THE SPEAKERS 10
MORNING & AFTERNOON WORKSHOPS AND BIOGRAPHIES OF THE FACILITATORS 16
MEET OUR SPONSORS AND OUR SERVICE PROVIDERS 26
PRIZE DRAW 29
THEY NICELY CONTRIBUTED 30
BIOGRAPHIES OF THE MEMBERS OF THE BEST OF! 2015 ORGANISATION TEAM 32

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WELCOME TO
THE 9TH EDITION OF THE PWN PARIS BEST OF!
Dear Members, Partners, Sponsors and Friends,
It is a great honour for us to host this event in collaboration with the Fédération Française de Football.
A few years ago, who would have imagined a women’s network such as PWN Paris organising its flagship
event in a venue still very much associated with masculinity? This is telling us that society is changing and
our heartfelt gratitude goes to Noël Le Graët and Brigitte Henriques for extending such an invitation to our
network as it shows their engagement in reaching greater gender balance in the world of football.
And here we are today, celebrating together boldness and innovation. It fully made sense for us to choose
this theme because we all know that there are still many instances where, as women, we still need to break
internal as well as external barriers and dare to go beyond socially constructed models shaping our families,
our education, workplaces, and political institutions. At PWN Paris we are profoundly convinced that inno-
vation and boldness are strongly linked and feed into each other. At the heart of innovation we find women
and men coming together to unite their ideas, embrace a leap of faith and be bold enough to take risks,
handle unpredictability and spark change!
Because tomorrow cannot just be an extrapolation of the past, throughout the day our ambition is to invite
all of us to pause, and dare to re-evaluate, update or even reinvent various aspects of our lives. And whatever
we take home at the end of day, let’s remember that there are no small beginnings. Let not our ambitions and
our aspirations remain in the pipe dream: let’s dare to live them, let’s BE BOLD & INNOVATE!
SANDY BEKY & MARTINE VAN WENT
PWN Paris Presidents
INTRODUCTION FROM OUR PWN PARIS PRESIDENTS

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Daring diversity,
Being the guest of honour of this 9th edition of PWN Paris’ flagship forum is all the greater considering the
event will be held this year in the headquarters of the federation, a space where the word «feminine» really
holds all its value and significance.
For four years counting, I have had the incredible chance and pleasure of working towards the development
of women’s football. Thanks to the support and confidence of the entire federal institution, presided by Noël
le Graët, as well as with all the necessary resources at my disposal I have been able to reach the objectives
of our clearly defined policy.
Our progress in terms of our image, our national and international recognition, our responsibilities,
our sporting results and our increasing number of license-holders demonstrate concretely the FFF’s will
to prioritise gender diversity as a real asset for football. In reference to this year’s theme, one often needs a
lot of boldness to innovate and, thus, to move forward. Today, I can personally testify of this.
BRIGITTE HENRIQUES
General Secretary of the French Football Federation
EDITORIAL BY THE FRENCH FEDERATION OF FOOTBALL (FFF)

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F like Feminine
It has long been said, mistakenly, that women do not like football. When one gives it some thought, it was
probably football that did not know how to be liked by women and how to treat them at fair value. We realise
today, and it is just the beginning, how much of a progressive benefit the feminisation of football has been
for our discipline, opening up new opportunities. However, the foundations for these advances had to be laid.
Our Federation is proud to be cited on a regular basis for its engagement and pioneering results in terms of
feminisation. The increasing feminisation of our legal bodies, administration, teams of executives, educa-
tors, referees, players and projects demonstrates our will to play a key role in this field in France and outside
its borders. The 2019 Women’s World Cup is the most precious proof of this.
Tomorrow, I am convinced; nobody will seek to oppose the feminine with the masculine practice of football.
Thanks to their ideas, their enthusiasm, their vision of sport and their own sensitivity women will have legi-
timately found their natural place in French football.
NOËL LE GRAËT
President of the French Football Federation
EDITORIAL BY THE FRENCH FEDERATION OF FOOTBALL (FFF)

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BEST OF! 2015 SPONSORS
SILVER SPONSOR
BRONZE SPONSORS
MEDIA PARTNERS
OUR BEST OF! 2015 SPONSORS AND MEDIA PARTNERS

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PWN GLOBAL CORPORATE PARTNER
PWN PARIS CORPORATE PARTNERS
OUR PWN PARIS AND PWN GLOBAL CORPORATE PARTNERS

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The world we live in today is in the midst of a deep
mutation. It is a world that presents more and more
complex challenges, which can instill fear, but which
can also hold the keys to many opportunities.
The realm of the possible is growing, as one can
witness through the development of collaborative
and participative economics, the evolving networks
around us, the discovery of sustainable renewable
energy sources, the use of 3D printing techniques...
In order to make the best out of this changing world
and to use it as a source of success, it is absolutely
necessary to learn how to overcome our barriers,
to surpass our fears: be an actor of change, question
the status quo, think outside the box...
Boldness and innovation allow to break free from
limitations and help to translate new ideas and
concepts into concrete actions.
The entire day has been specially conceived to allow
you to dive into this year’s theme in an interactive
way: around 2 plenary sessions and 16 workshops,
you will have the opportunity to learn from best
practices and real-life experiences and discover new
ways to think and dare.
THE BEST OF! 2015 GIVES YOU ALSO A UNIQUE CHANCE
TO MEET EXECUTIVES, ENTREPRENEURS AND EXPERTS FROM DIFFERENT
INDUSTRIES AND TO BROADEN YOUR NETWORK IN A RELAXED SETTING.
AN ENVIRONMENTALLY FRIENDLY EVENT
THE 9TH EDITION OF THE BEST OF! OF PWN PARIS IS DESIGNED TO BE A SUSTAINABLE EVENT
WITH A GOAL OF ZERO WASTE. THE EVENT IS ORGANISED AROUND THREE MAIN AXES:
No printed material will be used during the day
(everything is available electronically, notably thanks to the app specially developed for the occasion).
Organic products sourced sustainably will be used,
whether for the catering or during our leisure activities - our beauty therapists will use organic essential oils.
Finally, the objective is to have zero food waste at the end of the event:
use of real tableware (zero plastic), food surplus will be given to a charity and all organic
waste will be recycled into compost at the end of the event
BEST OF! 2015 PRESENTATION

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08:00 -08:45       WELCOME COFFEE
08:45 - 09:00      OPENING OF THE DAY
09:00 -10:30     MORNING PLENARY
10:30 -11:00       TIME OUT (COFFEE BREAK & TRADESHOW)
11:00 - 12:30    MORNING WORKSHOPS
12:30 - 14:00      TIME OUT (LUNCH & TRADESHOW)
MORNING
14:00 - 15:30 AFTERNOON WORKSHOPS
15:30 - 16:00      TIME OUT (COFFEE BREAK & TRADESHOW)
16:00 - 17:30    AFTERNOON PLENARY
17:30 - 18:00      WRAP-UP SESSION
18:00 - 19:30      COCKTAIL & GIFT CEREMONY
AFTERNOON
PROGRAMME OF THE DAY & TIME OUT

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THE MORNING & AFTERNOON PLENARY SESSIONS ARE BOTH FACILITATED
BY ALICE DARMON, A MEMBER OF THE PWN PARIS NETWORK.
Alice Darmon is the Founder and Director of Strategies Créatives, a branding and marketing consulting
agency, which accompanies businesses in their development strategies. She covers markets which make sense
in terms of their positioning to new needs and wants, corporate responsibility and sustainability and makes
available to her clients an extensive experience in the food business (producers, industrials, distributors)
as a marketer as well as an analyst for the leader of strategic studies Eurostaf/Group Les Echos.
With a background in the FMCG sector (Fast Moving Consumer Goods) and decrypting trends, especially
in brand positioning and product development, Alice Darmon publishes articles on a regular basis on the
subject of marketing trends in the food or distribution sector, or green business.
Trained as a lawyer at the Paris Bar, Alice Darmon then switched career to become an entrepreneur,
contributing to the development of new product lines for Ikea, Habitat, Roche Bobois… in France and
internationally. She then became Licensing director and member of the Directors’ committee for Weight
Watchers (France and Italy).
Alice Darmon lectures at various schools of management at masters and MBA level – ISC, Sup de Luxe, ESSCA,
Neoma, ESG, on her key subjects: Marketing and Innovation.
MORNING & AFTERNOON PLENARY SESSIONS AND BIOGRAPHIES OF THE SPEAKERS

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MORNING
PLENARY
In a time when both corporations and society as a whole are trying to reinvent themselves,
how can boldness contribute to the transformation of established rules? Key speakers have
stepped up to share – irrespective of their professional sector: sports, industry, research and
development, science – their experience with boldness, to show how these experts managed
within their industry to create, support, and transform accepted models from the inside and
produce new mindsets for tomorrow’s society. This plenary will explore: which means to create
new paths, how to transform business models, how to positively disrupt our working environ-
ment to change our company’s and our own procedures on a long-term basis?

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OLIVIER ARSENE
Business & Partnership @ BEYOND LAB
BeyondLab is the response to an observable fact: there
is a big gap between the different stakeholders of the
innovation industry. On the one hand we find
researchers and their technological ideas, and on the other
entrepreneurs able to develop and market those ideas.
BeyondLab aims to bring both together, hence
confronting brilliant ideas with business reality. As a result,
BeyondLab integrates researchers into the start-up community.
Olivier Arsene is in charge of the strategic development
and partnerships for BeyondLab. As a former professional
musician, he is perfectly aware of the importance of diversity
in competencies and skills. He considers creativity as a major
driver of innovation.
Amongst other activities, he is also working on the development
of the new learning platform for the IRT NanoElec at Grenoble,
including innovative workspaces, pedagogy (such as gamifica-
tion) and technologies. He holds a diploma in management
of technology and innovation from Grenoble Business school.
Xavier Blot and Raphael Meyer, the 2 founders and respectively
president and vice-president of BeyondLab, are writing a thesis
on energy at the CEA.
FIAMMA FERRERO
President & CEO @ INWIBE
Fiamma Ferrero is co-founder and CEO of INWIBE and an asso-
ciate of TORINO NORD OVEST, a non-profit research association
specialised in social innovation.
INWIBE improves business collaboration between the actors
of innovation (startups, accelerators, applied research
laboratories ...) so that they achieve their ambitions, quickly
and jointly. Faced with a given issue, INWIBE identifies new
usages and new business models made possible by the available
talents and existing digital technologies. Then, INWIBE acts
as a creative orchestrator: identifying links between the
different companies and individuals to convert all available
skills into live projects and solutions, and all this with «seren-
dipity» («with good VIBEs»).
TORINO NORD OVEST is a non-profit organization that
delivers socio-economical research. Its activity focuses on the
analysis of social, cultural and sociological impact of business
and technological driven innovation (smart economy, sharing
economy, digital economy, management of cultural
diversity,competences,trainingrelatedaspectsofinnovationand
blurring boundaries between the public and private economy).
Fiamma graduated from the Turin Polytechnic, the Technische
Universität Darmstadt and she holds a MBA from the Collège
des Ingénieurs. After fifteen years of experience within large
industrial corporations and European digital service providers,
she decided to create her own start-up. Consultant, mentor and
entrepreneur, she relies on new growth management techniques
(«lean startup», «growth hacking») and her mastership of the
management challenges that are embedded in all innovation
and transformation programs.

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SONIA SOUID
Sport Agent @ Essentially France
ODILE PANCIATICI
VP @ RENAULT
Sonia Souid is currently one of the few female sports agents
licensed by the French Football Federation. She follows her very
own, untypical path in life: she obtained her Scientific bacca-
laureate with a major in volleyball, then after 2 years of medi-
cal studies and a first job experience in luxury real estate, she
wanted to get back to her first love: sports.
Encouraged by her father, she participates in the competitive
exam to become a football agent. The preparation requires
4 months of non-stop revision and Sonia uses her discipline
acquired during her medical studies to pass the exam as the
only women.
She contacts all known names in the French football milieu, but
she is not let into the closed French Football circle. She then
decides to take advantage of her father’s network in the middle
east, where she successfully signs her first contracts (with the
most famous football player of UAE, Ismail MATAR), working
as a freelancer.
Since 2013, she works for CSM sport & entertainment.
Odile Panciatici has been a member of Renault since 1984, after
obtaining her Mechanical Engineering degree.
After 4 years as an Industrial Process Manager, she became
General Manager for design of plastic trim and Cockpit
architecture. Then she was body design General manager until
2000.
She participated in the beginning of the alliance with Nissan
as part of one of the first cross-company teams, mainly for the
first common platform.
She gained international experience as Chief engineer of the
first generation of Logan and Sandero launches in Romania,
Russia, India, Brazil.
She was also in charge of the Quality Assurance Direction for
Renault projects world-wide for 2 years.
After being Chief engineer of Twingo, Clio4 and Captur, she was
Vice-President of vehicle engineering for the design of all the
new Renault high range vehicles (Espace , Kadjar , …).
She received in Sept 2014 the “Woman in industry of the year”
award.
She is now Customer Satisfaction and Quality Vice President for
the Renault group.

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AFTERNOON
PLENARY
Our society’s and economy’s evolutions have forced us to anticipate future transformations.
We need courage, conviction and boldness to take action, convince partners and succeed
in our business ventures. Major challenges are at stake when new business projects emerge
during societal transformations and these must bring solutions to tomorrow’s problems.
How to revolutionize engrained habits, models and dare to rupture with the culturally
accepted? Is this possible, desirable, inescapable ?

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ANTOINE HUBERT
CEO @ YNSECT
SANDRA REY,
Co-founder @ GLOWEE
FRANÇOISE DEROLEZ
Marketing Manager @ CISCO FRANCE
Antoine Hubert is CEO and co-founder of YNSECT; company
supported by two European venture capital funds – Emertec and
Demeter Partners – and one Singaporean investment fund – New
Protein Capital.
Antoine Hubert is fully dedicated to the management and care
of natural resources and this since his student days: he was
previously senior scientist at TOTAL and ALTRAN where he
managed Sustainable Development R&D programs on
bio-resources, soil remediation and recycled resources.
He also launched and led in 2007 the non-profit organization
WORGAMIC, dealing with food sustainability and in 2011 the
company ORGANEO operating on biowaste management.
He is also Guest Lecturer in different Universities like
AgroParisTech. He has a background in agronomy and life
sciences from AgroCampus Rennes and AgroParisTech.
Sandra Rey is the co-founder of Glowee, a company which creates light and energy thanks to « biolighting » technology. During her
Master’s in Design, she started to work on Glowee. After her diploma, she studied social entrepreneurship giving her the strength
to launch her own startup.
Françoise Derolez is a marketing senior professional with
20-years experience in two majors companies, Alcatel and
Cisco. Françoise drives marketing partners’ strategies for key
accounts at Cisco France. She also leads “Internet of Things”
and “Big Data” themes and has a solid expertise in strategic
digital and social media programs.
Françoise is really passionate about societal transformation
as well as cultural and sustainable diversity. She is a strong
campaigner for gender equality in the workplace and this for
many years now. She has been a member of PWN since 2006
and in the position of Board Secretary since 2014. She brings
her experience of working in international and cross-functional
environments.
Mahatma Gandhi said « be the change that you wish to see in
the world », this quote describes Françoise well, encapsulating
her will to add her own mark for a better world. She holds an
Executive MBA (Sciences Po) and is certified as board ready
(Essec). She likes to play sport, loves art and literature.
Follow Françoise on LinkedIn & Twitter (fderolez)

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MORNING
WORKSHOPS
HOW TO BE BOLD TO SUCCEED
MORNING & AFTERNOON WORKSHOPS AND BIOGRAPHIES OF THE FACILITATORS

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Aude Diano is a coach for business executives & managers. She
runs ImprO2 which offers intra & inter trainings with theatrical
improvisation techniques to help women in their professional
carrier.
ImprO2 includes 20 actors-consultants who graduated from
prominent schools and worked in large companies before beco-
ming professional actors.
Aude taught for several years at University level, the
French Ecole Polytechnique and Corps des Mines, and she
conducts workshops for schools’ feminine networks (ESCP, ES-
CEM, IEP etc.). Her workshops were chosen by HEC Executive
Education to be their leadership program for women.
Finally, ImprO2 intervenes in large companies and groups.
• Discover your ability to take action without inhi-
bitions, to let go and act without brakes.
• Train to decide without regretting what you could
have done instead.
• Learn to trust yourself, to put your ideas forward
without fear.
• Gain openness, creativity, and the ability
to innovate.
•
• Remove your internal brakes to access your multi-
ple resources, to be aware of your talents.
Through dynamic and interactive exercises, learn tools
from actor-consultants, discover keys to boldness,
creativity and innovation.
Taking risks is an inherent part of top-level sport:
daring to lose, daring to win, daring to play
the game…
Using the Lego® Serious Play® Method:
• We will study how you depict the characteristics
of champions
• We will work on the common features between
the worlds of sports and business, then on the
common ground between your characteristics and
those of champions!
TRAIN TO DARE… TO WIN!
Aude Diano, ImprO2
www.impro2.fr
THE BOLDNESS OF CHAMPIONS
World medalist and five times European medalist in judo, Magali
Baton has vast experience with the requirements of high-perfor-
mance sport.
After 7 years with the Levallois Sporting Club, preparing athletes for
competition and accompanying them through their end-of-career,
Magali set up Seika Coaching to continue to work with athletes but
also to broaden her field of intervention to the world of business.
Magali is a certified HEC ExEd coach and she offers a friendly ear
to the people she works with as well as a dynamic approach that
creates the conditions for high performance.
Magali Baton, Seika Coaching
www.seikacoaching.com

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DARE TO SAY NO – OSER DIRE NON
Rima Nouri, based in Paris, accredited solution focused coach
(ICF) trained in Switzerland, Belgium, Germany and the UK.
Growing up in Germany, now based in Paris, Rima works with
an international clientele in France and abroad. She works in
3 languages and speaks 6. Her focus lies on working with
professional women who struggle with the challenge of not
having enough time. Her programs “MyTimeFirst” and “MySpace-
First” offer bespoke solutions for individuals and groups who
wish to (re)gain leadership of their time.
Rima has co-authored the guide “Valeur(s) et Management”,
ems, 2014. She joined PWN Paris in March 2014.
Rima Nouri Coaching
www.rima-nouri.com
(RE)DISCOVER YOUR TALENTS …
AND BECOME A BETTER VERSION OF YOURSELF!
Start with “why” and follow with talent: my purpose is to
support leaders, teams and people to achieve outstanding
performance through the emergence of shared purpose and
by leveraging everyone’s unique talents.
As a coach, I put my own strengths to work: I use my #input
to provide tangible tools ; my #positivity to infuse enthousiasm
and energy ; my #connectedness to bridge people and silos …
I am a pionneer in bringing Gallup StrengthsFinder and
strengths-based coaching into France.
I work with businesses and individuals, in English and
in French, and often in multi-cultural environments.
I have a long term involvement with PWN Paris, and
currently I am the co-leader of our Corporate Partnerships
taskforce.
Florence Hardy
www.florencehardy.com
• Analyzing the difficulties to dare to say No
• Reinforce the value of your No
• Sharpen the intention of your No
• Explore your No
• Create independence for you and with your No
Do you sometimes wish you could be more of yourself
and more successful in your job? Then this workshop
is for you!
During our time together, you will :
• benefit from a state of the art overview of what
makes talent the key to sustainable performance
• participate in practical talent experiments gain
insights into the talents that make you unique,
using the innovative approach of Clifton
StrengthsFinder 2.0®
• lay out first steps to develop your strengths
Each participant will take the StrengthsFinder®
assessment on-line prior to the workshop, and benefit
from their unique Signature Themes reports.

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DARE TO TAKE THE FLOOR IN ENGLISH!
DARE TO TAKE RISKS: EXPERIENCE CHANGE AS AN OPPORTUNITY
Marie Stephenson, the founder of “Stephenson Coaching”,
is an executive coach specialised in public speaking in English.
Of British origin, she taught English in companies and “grandes
écoles” for 17 years, then trained to become a certified coach
4 years ago. She has since created her own speciality which
consists in a combination of linguistic and coaching tools,
a highly productive method for effective communication skills
in English. Marie firmly believes that the coaching process can
transform people’s lives and she uses her own competencies
and experience to accompany her clients in gaining self-be-
lief, becoming more assertive and feeling greater personal and
professional satisfaction.
Françoise Pelissier is the founder and managing director of Lettre
en lien. Expert in writing and pedagogy, Lettre en lien
advises and trains companies and individuals in their project
of evolution, change process and development. Writing,
communication, performance development, creativity and
transmission appear among our fields of excellency.
Anne Clemencin is coach and psychotherapist.
Intuitive and creative, she works on managerial identity,
including development of managerial agility (design
capacity), alignment (stress management and energy),
performance development and leadership, strategy, creativity
and innovation.
Marie Stephenson, Stephenson Coaching
www.stephensoncoaching.com
Françoise Pelissier (Lettre en lien) & Anne Clemencin (To the point)
www.lettreenlien-conseilformation.fr / www.tothepoint.fr
This workshop will use the following combination of
tools from the world of linguistic training and coa-
ching:
• How to attract the audience’s attention right from
the start using “The Grabber” technique
• How to make your presentation interesting for the
audience by remembering the question: “WIIFM?”
• How to portray positive body language using the
“Lock, Talk, Pause” technique
• How to gain self-belief by answering the question:
“What added value can I bring to my audience?”
Risk is part of our everyday life. Our challenge is to get out
of our comfort zone, dare to go further and confront
complex situations with more confidence and awareness.
We offer a playful and lively workshop to mobilize your
resources better:
• What are your security zones, what can you rely on
to take risks?
• How can you overcome your resistance and overlook
a difficult situation from a different perspective?
In this workshop, you will have a chance to experiment and
confront risk in a positive and active way. An opportunity
to trust yourself and others in confronting situations.

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DARE TO SHARE! GROWTH VIA COLLECTIVE INTELLIGENCE
HOW CAN PURPOSE LEAD TO INNOVATIVE THINKING?
Beate Boodoo is an economist and a lawyer with 18 years’
experience across multiple fields. Multidisciplinary, multicultu-
ral and multilingual, she focuses today on the benefits of
collective intelligence and diversity. Inspired by her experiences
as an independent and as part of companies across several
countries, she considers the collaboration between different
cultures and backgrounds, a key factor for sustainable
professional development. Building links within and amongst
companies, she fosters and facilitates innovative and creative
ideas emerging from cross-cultural and cross-industrial
exchange.
SoScience is the first European service provider in Responsible
Research and Innovation.
Mélanie Marcel heads SoScience, advocates for responsible
innovation and supports private and public actors in implemen-
ting responsible innovation strategies. She frequently speaks
and writes about the paradigm shift emerging at the inter-
section between science & global impact.Former engineer and
neuroscientist, her work led her to reflect on the impact of
science and innovation on society.
She decided to use innovation&science to answer societal
challenges and shape the field of Responsible Innovation
and Research in Europe.
Beate Bodoo
www.beateboodoo.com
Mélanie Marcel, SoScience
www.soscience.org
• Work with other entrepreneurs from different
industries in a small group and bring your actual
challenge to the table
• Leave with concrete answers, solutions or tactics
• Discover the benefits of sharing your experiences
and issues in a confidential environment
• Decrease the feeling of “being alone” and gain
confidence
• Stretch beyond your boundaries through outside
the box thinking
• Experience the dynamics of the free flow of ideas
in a facilitated group
• Benefit from 1 h in-depth preparation
Responsible Innovation aims at solving major social &
environmental problems through innovative thinking.
In this workshop we’ll see:
• How it is used in companies such as GE & resulted
in leveraging innovation & driving results for the
company
• The usefulness of one’s values as a skill to the
company, especially as CSR & innovation depart-
ments are merging
• Concrete steps to take to generate innovation
• Participants may come with a challenge they
actually face to tackle it collectively!

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AFTERNOON
WORKSHOPS
COMBINE YOUR TALENTS

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CLEVER CONSUMERS DESERVE CLEVER BRANDS:
GO FOR IT!
BOOST YOUR SALES THROUGH BOLDNESS
AND INNOVATION
Anne-Tania Desmettre is CEO of Brand & Consumer
TECHNOLOGIES.
Brand & Consumer TECHNOLOGIES is a Big Data Specialist
and the customers’ single view technologist.
Anne-Tania joined Brand & Consumer TECHNOLOGIES in October
2013 to drive the company’s transformation, anticipate trends
and innovation and secure its position as market leader.
Prior to taking over this challenge, Anna-Tania was Telecom
& Media and Energy General Manager at Altran where she
successfully reorganized its 2 main divisions and managed
1200 people. Additional achievements include restructuring
Altares and breeding its competitive sales force.
Anne-Tania has built a solid expertise in change management
and portfolio optimization as companies’ senior leader as well
as a successful entrepreneur.
Nathalie, after legal training, threw herself into the worlds of
department store cosmetic sales and in the high-class hotel
trade. She has more than 15 years’ experience with Regus as
Key Account Manager, then director of one of the business
districts and then of 4 of the business districts in Paris before
joining Booster Academy.
Anne-Tania Desmettre, Brand & Consumer TECHNOLOGIES
www.bnctech.com
Nathalie Nelken, Booster Academy
www.booster-academy.fr
Let’s turn Big Data, small data, open data into Cle-
verness Data… At the very heart of customer
relationship management strategy is a customer.
Why do brands keep on overlooking this reality?
Sit back, relax and Interact. We are taking you
on an exciting Data journey
• We will review long lasting basics
• We will talk about data, marketing and
technologies
• You will meet your most exciting customer: you!
You will eventually dare to communicate differently
about your brand to your customers.
Your pitch: sexy, punchy, different.
Dare to make a good first impression: it is forbidden
to remain hidden behind the scenes. 3 reasons to dare
within your network.
To dare: not missing out on your chance.

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INNOVATION: WHICH LEGAL PROTECTION
FOR YOUR PROJECT?
DARE TO CHANGE, DARE TO REINVENT
Intellectual Property Attorney at Paris Bar.
I am qualified to obtain the required registration and protec-
tion for your trademarks, patents, software, design and copy-
right in France, in European Union member countries, other
European countries, in Asia, in America and all over the world
– i.e. implementing and filing the applications for all those
countries and obtaining the registration certificates.
I am specialized in Internet technologies I will be able to take
care of the protection of your personal and company data with
the French Authority CNIL and their foreign partners. I can
help you improve your e-reputation and I will take care of all
matters concerning your issues with WIPO (World Intellectual
Property Organization).
I also practice contract law and can sue for counterfeits.
Expat Factor is a a boutique consultancy that guides executives
and mid-career professionals through the dynamic world of glo-
bal careers. Nadira Artyk is the founder of EF and a Professional
Certified Career Coach. By providing tailored career support,
Nadira has helped dozens of accomplished women in Paris,
Brussels, London and New York, to transition to more fulfilling
and meaningful roles and positions. Apart from career transi-
tions, her focus areas are preparation for job interviews, Network
Intelligence for career success, career management and
leadership training for high potential women, and executive
transitions.
She coaches in English, French and Russian.
Ryane Meralli, Carler Avocats
www.carler-france.com
Nadira Artyk, Expatfactor
www.expatfactor.com
An overview of the different protections available
in France, in the European Union, in Europe, in the
World.
Choosing your innovation,
Which is the right protection for you, conditions
to be respected.
The effect of the protection and how to benefit
from it.
After examination, the final protection obtained.
How to use of the protection with your relations,
partners and prospects. Contracts should refer to the
protection.
A warranty for investors.
If you have been feeling stuck in your current posi-
tion, and feel ready to do something about it, come
to learn essential steps and tools for professional
reinvention. This workshop will help you :
• start creating a Vision for your career and life
• reconnect with your core values, needs and prio-
rities
• reclaim your self-confidence by getting clear on
your Unique Value Proposition
• learn how to use Network Intelligence to advance
towards your Big Goal

24
DARE TO INNOVATE YOUR COMMUNICATION STYLE !
Claudia Garcia, founder of DAREto: an innovative consulting
and training firm specialised on leadership and diversity,
which aim is to empower individuals and their organisations
to enhance their brand, their influence and their motivation.
Passionate about human relations, Claudia believes that trust,
confidence and diversity are the keys of success in today’s
world.
She has 10 years of international professional experience,
holds a BA in Economics. Claudia is also certified on the fields
of self-knowledge and positive psychology and speaks
4 languages.
Claudia is part of an excellence program for high-potential
leaders (SLP) and an active member of several organisations.
Anne Landréat is a transformation consultant, facilitator
and coach who has international experience in accelerating
organizational transformations by facilitating collective
intelligence and using design thinking approaches.
Her clients are organizations dealing with complex cultural
transformation processes which can succeed only by involving
people at all levels throughout the organization.
Her passion is to facilitate and coach change processes by
helping organizations to access the natural resources present
in each and every human group: collective intelligence,
creativity, autonomy, enthusiasm, and sense of collaboration.
She believes that creating high performance within any
organization mainly consists in generating and maintaining
a human-friendly and human-compatible organizational
and relational context.
She tailors handcrafted solutions for and with her clients
in an agile way.
Claudia Garcia, DAREto
www.dareto.fr
CHANGE THE WAY WE WORK TOGETHER:
LET’S START TOMORROW!
Anne Landréat
fr.linkedin.com/in/annelandreat/en
Our work environment is changing drastically,
as is the world around us.
That means we have to rethink the way we work
together, within organizations or with our clients
and/or partners.
In this workshop you will:
• Experience how collective intelligence works
• Learn what a World Café is and understand how
you could use it in your own context
• Build together practical takeaways to change the
way you work with others
Progress is often delayed not by a shortage of good
ideas, but rather because people aren’t convinced
to adopt them.
This interactive workshop will help participants
to promote differently those good ideas that deserve
success.
By working collaboratively they will be able to
explore the problems they are facing to get the buy-in
and find solutions thanks to photo-drawing language,
5W and active listening techniques.

25
FUSING PERSONAL BRANDING AND STORYTELLING
MANAGING GEN Y (@ WORK) & GEN Z (@ HOME)
Bernadette Martin, Founder of Visibility Branding, is a Brand
Strategist, e-Reputation Analyst, Speaker and Author of «Sto-
rytelling about your Brand Online & Offline». A storytelling
evangelist, she offers career development services for indi-
viduals (professionals, consultants, entrepreneurs), corpora-
tions, universities and associations. Post MBA she embarked
on a 20+ year career working in various aspects of corporate
and “personal” brand management in the U.S., Asia, and
Europe. In addition to designing courses on personal
branding, she certifies coaches and HR professionals in her si-
gnature Bio Writing methodology. She is a certified Personal
Brand Strategist and Social Media Analyst.
Denise Dampierre, a Harvard MBA mother of four boys,
founded Home Is Fun to encourage professionally-en-
gaged parents and to make their life easier and more fun.
She creates family-strengthening tools inspired by management
best practices, Appreciative Inquiry (strength-based, inclusive
change management), and Positive Discipline (building respec-
tful relationships).
Denise believes inspiring leaders have a vision, communicate
it, and organize it to make it happen. BOTH successful mana-
gers AND great parents do just that.
Denise helps build responsibility and collaboration among kids
and youth of 2.0 societies who expect to voice their opinions
and to receive encouraging feedback.
Bernadette Martin, Visibility Branding
www.visibilitybranding.com
Denise Dampierre, Home Is Fun LLC
www.home-is-fun.com
Learn how to develop, manage and improve your e-Re-
putation by fusing Personal Branding and Storytelling.
Addressed will be how to write storied content and
narratives around your key attributes, accompli-
shments, EQ, IQ, leadership skills and your Call To
Action. Tips on :
• How to craft your “Story” or Bio
• What to say
• Where to use it (LinkedIn, Twitter, PWN site,
etc.)
The book “Storytelling about YourBrand Online &
Offline”, replete with tips, tools and examples will be
given to participants.
An interactive workshop using leadership tools for
home management and parenting tools for motivating
employees to explore:
Leadership Focus –Daily focus: Challenges? Or skills
to transmit? Linking managerial focus with priorities
of young employees & youth.
Leadership Posture – Modeling and stimulating curio-
sity. Creating a culture of encouragement.
Leadership Feedback – Experiencing the impact of five
types of feedback (from none to goal oriented)

26
MEET OUR BEST OF! 2015 SPONSORS
SILVER SPONSOR
Brand & Consumer TECHNOLOGIES, Big Data specialist, is the consumers’ single view technologist.
Since 20 years, Brand & Consumer TECHNOLOGIES grows and nurtures data: files, data base management
& hosting, campaign management… Brand & Consumer TECHNOLOGIES now gives brands and associations
the means to grow their revenues thanks to technologies that build a new relationship with consumers
and donators.
www.bnctech.com
MEET OUR SPONSORS AND OUR SERVICE PROVIDERS

27
BRONZE SPONSORS
The concept: customised sales training to boost your
commercial efficiency. Whether you are an indivi-
dual, a commercial business, a manager, in a small
or large company... Booster provides you with
practical advice and real skills based on intensive
training tailored to your area and to your level.
www.booster-academy.com
Language training programmes for professionals in
France and abroad. Centres at Paris La Défense and
Rueil Malmaison. Services include face to face, te-
lephone and visioconference training along with an
e-learning option.
Particular experience in accompanying those in out-
placement. Member of the French Training Federa-
tion, recognised by the French national training com-
pany certification bureau (OPQF).
www.citylangues.com
Training & Consulting company, ImprO2 helps
managers & employees to develop their business
agility through improvisational theatre techniques.
ImprO2 includes 20 actor-consultants who graduated
from prestigious schools and worked in companies
before becoming professional actors. ImprO2 offers
workshops for university women’s networks (HEC,
Polytechnique, IEP etc.) & intervenes in large com-
panies.
www.impro2.fr
KAVIAAR KARE Paris offers a range
of luxury anti-aging skincare products made from
the purest caviar extract and hyaluronic acid.
This combination nourishes the skin and ensures
maximum moisturizing, the only way to fight the
signs of aging. KAVIAAR KARE Paris products are not
only effective but provide a complete sensorial ex-
perience thanks to their luxurious textures and fra-
grances.
www.kaviaar-kare.com
MEET OUR BEST OF! 2015 SPONSORS
www.aeroportsdeparis.fr

28
Damien Letorey is an advertising photographer with
15 years of experience. He specialises his activity in business
communication.
His clients work in various fields such as hotel management,
real estate, sales, fashion and events.
He does both studio photography and/or is directly involved
during events in different areas.
He takes portraits for entrepreneurs and large insurance
and banking groups.
www.damienletorey.com
Your well-being
Koun Vannaxay offers high-end massages.
Discover traditional massages recognised for their ability to
help your body retrieve its vitality, associated with large re-
plenishing movements that adapt the experience according to
your sensitivity.
We offer tailor-made and unique massages by actively listening
to your expectations.
We invite you to discover our tummy massage: “Smile from your
bellybutton”, an exclusive massage that comes from traditional
Taoist Monks and which procures a profound healing sensation.
We use quality products, all our essential oils are 100% organic.
It is with immense pleasure that Koun Vannaxay will introduce
you to all the benefits of its massages and let you experience
an intense moment of well-being.
We can welcome you in our institute or come directly to your
home (Paris and suburbs).
Well-being in companies
For companies, Koun Vannaxay offers chair massages either
directly in your offices or during events.
For a group of people, we animated ‘self-massage’ sessions.
On the « Best!Of » day, Koun Vannaxay will be in partnership
with Olivier Garcia and will be pleased to offer you chair
massages to relieve the tensions located on the upper back, the
shoulders and the neck- offering you a moment of relaxation
to better restart the day.
Olivier is a professional and certified massage therapist.
He knows a good range of massage techniques and has
developed good skills for chair massages.
Telephone number: 06 66 86 78 27
www.corpseto.com
DAMIEN LETOREY
KOUN VANNAXAY
Well-being therapy and massages
MEET OUR BEST OF! 2015 SERVICE PROVIDERS
Reservations: 0620664094
Institute: 76 av. des Champs Elysées, 75008 Paris
Metro: Franklin Roosevelt
Website: Kounvannaxay.com

29
PRIZE DRAW
PRIZE DRAW
A selection of pullovers and scarves
from their irresistible cashmere collection
Value: between 155€ and 230€
PRIZES 6 TO 8
PRIZES 9
PRIZES 10
2 days of training “Convince and influence
as a woman”
Value: 1100€
1 case of Champagne
Value: 150€
3 pieces of designer furniture
or contemporary household objects
Value: between 60€and 95€
PRIZE 11
PRIZES 12 TO 14
PRIZE 15
FELIX CULPA
2 days of “Executive Board Strategy” Training
Value: 1500€
Half a day of training dedicated to the legal theme
“creating or developing your own business”
Value: 4000€
1 week of language workshops at your home for
children and teenagers
Value: 400€
A full week of immersive language training
in Portsmouth (UK) to improve your business English.
Value: 2475€
3 beautiful jewellery pieces
Value: between 150€
and 250€
A selection of beauty products from their
luxurious range.
Value: between 130€ and 580€
2 days of “leadership training for women“
Value: 1000€
PRIZES 1 TO 5
PRIZE 16
PRIZE 17
PRIZE 18
PRIZES 19 TO 21

30
Baker’s was born following a rising demand from its customers
who wanted a caterer that could offer a refreshing menu, which
could reinvent its cuisine and work with organic and environ-
mentally friendly produce. Prestige Traiteur, with its 18 years of
experience in the catering industry, created Baker’s to respond
its clients’ wishes.
Baker’s offers a selection of refined, elegant and intriguing pro-
ducts… It is a brand that will delight your eyes and tantalize
your taste buds.
Baker’s sees itself as a compendium of flavours and innovation,
taking seriously the principles of collaborative economics.
Why this purposely modern approach?
Times are changing and today we are stronger together: com-
panies are merging, different paths to economic development
are being followed, it has become important to stand out from
the crowd... All this means that collaborative economics is boo-
ming rapidly.
We wish to support young talents by helping them finance the
development of their projects.
Our idea is to satisfy our clients in an original way and
to contribute to the rise of collaborative economics.

What we offer:
Baker’s develops partnerships with chefs that are not caterers
per se but who offer innovative and trendy street-food style
cuisine.
Our menu will bring a touch of irrationality and energy to your
cocktails.
We bring together these surprising young talents and offer
them as caterers for your evenings and cocktails.
Our advantages:
1 unique contact point both for you and your clients:
Baker’s organises and ensures the coordination and logistical
requirements of its professionals for all your events.
Baker’s develops collaborative economics by:
• Pushing forward young talents and supporting their
development.
• Building partnerships with your companies.
• Privileging local producers.
THEY NICELY CONTRIBUTED
THANKS TO YOU, BAKER’S WILL BE THE INNOVATIVE
AND ECO-FRIENDLY CATERER OF 2015!
BAKER’S TEAM FOR THE BEST OF! 2015
“LES BARIOLÉS DE MAUD”
(Maud’s colourful food)
ARNAUD ANTONI
WOK & ROLL
Maud is a 26 years old agricultural engineer from AgroParis-
Tech, a passionate cook, a foodie, a nature-lover and a per-
son always motivated by the unknown. She stocks up from
“La Ruche qui dit oui!” enabling her every week to find
first-rate supplies produced by quality local farms - a way
for her to offer healthy food whilst supporting local agriculture.
42 year old Arnaud Antoni is head chef and co-animator and
coach of a culinary television show on M6. He wants you
discover all the flavours and range of his cuisine around a buffet
or outside (Arnaud is an avid outdoor cook!).
Victor, 25 years old, fond of fusion food and in love with local
produce decided to throw himself into the world of reinterpre-
ted wok-style cuisine; thus, launching the first Parisian wok
food truck. He collaborates with “Terre d’Avenir” which aims to
find remarkable and seasonal products; therefore, giving Victor
the opportunity to discover the work of passionate artisans and
producers.

31
Absolutely French supports you and teaches you French
differently: cooking classes, treasure hunts in Paris and
meeting French people thanks to the Club Absolutely.
www.absolutely-french.eu
Photographer – Portraitist – Photo Coverage
Corporate Communication
www.lillynet.com
www.facebook.com/aurelie.vandenweghe
www.linkedin.com/pub/vandenweghe-aur%C3%A9lie/8a/b24/415
AURÉLIE VANDENWEGHE
LillyNet
Kristine is a passionate “hobby photographer” and “elephant
friend”. On weekends she will be happy to take your portrait
against a sponsorship of one of the elephants taken care of
by the Save Elephant Foundation – a cause close to her heart.
Sample pictures can be seen on the Facebook page of Portraits
for Elephants.
www.facebook.com/pages/Portraits-for-Elephants/451944851483130
Corinne Perot-Reboul focuses her practice on corporate
law, with an emphasis on corporate formations, corporate
governance and securities and finance related matters.
She also advises management on growth strategies, including
mergers and acquisitions, debt restructuring, joint ventures and
recapitalizations.
www.bea-avocats.com
fr.linkedin.com/pub/corinne-perot-reboul/45/300/160
ARMELLE PERBEN
Absolutely French
CORINNE PEROT-REBOUL
BEA AVOCATS
KRISTINE HELLEVIK
As a confirmed and acknowledged specialist in interactive design,
Aline prescribes and conceives innovative and efficient products
for entities operating in an array of different industries such
as aeronautics, editing, healthcare and tourism.
By optimising their internal and external communication tools through
the use of modern and original interfaces, her advice and realisations
contribute to the improvement of their image and positioning on the
digital market amongst their clients.
As an artistic director for over 10 years, Aline deals with the rapidity
and smooth running of all the stages of her projects (from the original
brief to the final results). By ensuring both the interface with her
operational development teams and with the needs and demands
of her clients, Aline ensures complete transparency, cohesion and
coherence of her work.
From the conception of the UX / UI to the follow-up of projects
online, her successful experience, her know-how and her active
listening skills are available to turn your projects into successfull
realities and best-practices. For instance, Air France,
Hachette and PWN Paris all called upon Aline’s services
and competencies to realise their latest digital campaigns.
Fields of expertise: UX/UI mobile (iOS, Android, WindowsPhone)
Webdesign (website / intranet ), visual identity and logotype, printing
(catalogues, brochures, flyers)
Book online:
www.alinefebrissy.tumblr.com
ALINE FEBRISSY
Artistic director specialised in web-based and mobile interfaces
DONATIENNE LAVOILLOTTE
Specialist in sustainable event management,
my objective is to create the best conditions for
people to meet, live and work around my convictions:
sustainability, collective intelligence, and the power of sharing.
My biggest project is the logistics part of OuiShare Fest,
a 3-day festival about the collaborative economy
(http://2015.ouisharefest.com)
www.lesensdelevenement.com (soon online)
twitter.com/DonaGreen
www.linkedin.com/profile/view?id=6148741&trk=hp-identity-name
ALEXANDRE LACLAVERIE
Motion Designer
Book online:
www.alexandre-laclaverie.com
Website :
www.bigyes.fr
EMILIE THUAUDET-ILLOUZ
Emilie intervenes in business law and her firm gives advice
to start-ups, small and medium size companies or their
managers, in the negotiation and implementation
of projects such as the creation of companies, fund-raising from
institutional investors or business angels, the sale and
acquisition of companies or business activities, etc.
www.emiliethuaudetillouz-avocat.com
ALINE FEBRISSY

32
Following 20 years in the high tech industry, Catherine
completed a Law Degree and a Masters in Environmental Law
at the Sorbonne University in 2012, where she developed
a keen interest in waste management, circular economy and
the sharing economy.
Throughout her professional career, Catherine has worked
in small, fast-growing organisations, offering products
or services that were not yet mainstream. In her last role, she set
up and ran the pan-European e-commerce business for Palm with
a pioneering approach to digitization. In previous roles,
Catherine leveraged outsourcing partners to deliver Customer
Services across EMEA.
Now, Catherine works with organisations to transform envi-
ronmental legislation constraints into innovative solutions
& opportunities to drive growth.
Marie-Pierre is an international business & customer
relationship professional, who evolves in multi-cultural
and ever changing environments.
She holds a degree in International Business, that she
completed with a specialised Master in Services management
& customer relationship management.
She has more than 20 years of experience within
multinationals & SMEs, B2B oriented, in different fields such as
luxuryproducts,generalmechanics,thepharmaceuticalindustry,
the recreational marine industry, raw materials trading,
as export sales manager, product forecast manager or sales
administration manager …
She is curious to meet people, to discover countries and
is very interested by new economy concepts, technologies
& innovation.
CATHERINE BRENNAN
Co-project leader
Innovative Environmental Affairs
MARIE-PIERRE LÉTANG
Co-project leader
Customer & Business Management
PROJECT LEADERS
BIOGRAPHIES OF THE MEMBERS OF THE BEST OF! 2015 ORGANISATION TEAM

33
WORKSHOPS TEAM
World medallist and five times European medallist in Judo,
Magali Baton has vast experience with the requirements
of high-performance sport.
After 7 years with the Levallois Sporting Club,
preparing athletes for competition and accompanying
them through their end-of-career, Magali set up Seika
Coaching to continue to work with athletes but also to
broaden her field of intervention to the world of business.
Magali is a certified HEC ExEd coach and she offers a friendly
ear to the people she works with as well as a dynamic approach
that creates the conditions for high performance.
Claudia Garcia, founder of DAREto: an innovative consulting
and training firm specialised in leadership and diversity, which
empowers individuals and their organisations to enhance their
influence, brand and motivation.
Passionate about human relations, Claudia believes that
trust, confidence and communication are the keys to success
in today’s world.
Claudia has 10 years of international professional expe-
rience, holds a BA in Economics. She is also certified in the
fields of self-knowledge and positive psychology and speaks
4 languages. Claudia is part of an excellence program
for high-potential leaders (SLP) and an active member
of several organisations.
Petra Mühlhaus is the founder of CapConcepts.
CapConcepts specialises in geographical diversification
strategies and helps SME’s build profitable and sustainable bu-
siness in the French and German market.
With over 20 years of international business experience,
she serves as its managing director.
Petra specialises in International Sales and Marketing, New Bu-
siness Development and Customer Acquisition.
Originally from Germany, she holds a diploma in ‘International
Commerce’ from IHK in Düsseldorf and an Executive Master
of Business Administration from HEC in Paris.
MAGALI BATON
Team leader
CLAUDIA GARCIAPETRA MÜHLHAUS

34
PLENARY TEAM
Khadija studied architecture in the South of France.
She has 20 years of professional experience working in
architecture agencies, social housing and public equipment
companies.
More recently Khadija founded AZK, an architecture
company in Paris, which specializes in « AMO – assistance
à maitrise d’ouvrage », looking for collaborations and exchanges
with professionals who wish to shape the world of tomorrow
in a responsible way. Lecturer at the school of architecture in
Rabat (Morrocco), she shares her passion about contemporary
architecture, new technologies and their impacts on the future
of our cities.
She is also passionate about promoting the advancement of women
in the areas of architecture and construction, economic empower-
ment, and leadership and participation. She is actively involved in
several projects: a documentary about women in architecture and
the project « Matrimoine » in Paris with the association HF.
As an experienced strategy consultant, Katharina enjoys
working in teams and in international environments. As a
German working in France, and having studied in the American
and French educational systems, she is particularly interested
in intercultural management and communication.
Personally, she appreciates running and singing in addition
to travelling. Her adhesion to PWN is due to her deep
conviction that diversity is, further to being a moral
commitment, one of the major growth opportunities in the
future.
Market development professional, Sophie has worked in the IT
sector and in disruptive change environments.
She joined the new telecom operator Cegetel from its inception
in 1997, at the opening of the fixed-voice market.
Similarly, she worked at EDF to prepare the opening to compe-
tition of the electricity market.
Her professional experience has allowed her to use technology
for the benefit of health and education: IT networks, invol-
ving healthcare professionals at Cegetel; the launch of Apple
France’s Education market in the 90s.
Sophie is currently promoting digital education solutions at
Econocom.
A graduate from ESCP Europe, Sophie is a member of several
professional Groups of which PWN.
KHADIJA ZBAIRI
Team leader
KATHARINA DALKASOPHIE HIRAT

35
SPONSORING TEAM
Armelle Perben was an expatriate in 6 different coun-
tries. She has a Masters in International Business and
InterculturalManagement.ShestartedhercareerasChefdeRang,
in a Michelin-starred restaurant for 6 years, then she started
teaching French abroad. She now manages her own company,
Absolutely French, which promotes an alternative way
to teaching French. She created an innovative,
qualitative and enjoyable method to learn French, through
cultural activities such as games, cooking, and visits of Paris.
Her objective is to welcome expatriates and give them all the
keys to make their stay in Paris a great experience.
Anaëlle grew up in France, the Reunion Island and the US
(Colorado and California). She studied in Paris and has lived
there since. She has worked for major transport and logis-
tics providers, before joining the US Government. Now Public
Affairs Manager for the American Battle Monuments Commis-
sion, she is in charge of all communications and public rela-
tions matters for the overseas support office, which manages
25 sites worldwide.
She travels a lot and enjoys meeting new people and learning
about their culture.
ARMELLE PERBEN
Team leader
ANAËLLE FERRAND

36
Linda Hauer is an international marketing and communication
professional specialised in luxury brands and passionate about
multinational work environments. She graduated from the
Sorbonne University with a Bachelor’s Degree in Sociology and
from Science Po Paris with a Marketing Research and Strate-
gy Master’s Degree. She started her career in the internatio-
nal department of IFOP (Institut Français d’Opinion Public),
before joining Groupe Hachette Filipacchi as an International
Research Executive. She then became Marketing Manager of
ELLE, ELLE Decoration and ELLE Girl.
In 2009 she took the helm of the International Marketing
Department of Lagardere Global Advertising, dealing with more
than 300 media brands, both print and digital, present in
45 markets. During her career she collaborated with various
international luxury brands, with the Italian Fashion & Design,
the Swiss and the French Beauty industries, as well as many others.
SPONSORING TEAM
Corinne is a Marketing & Innovation Expert with extensive ex-
perience in brands’ international development and in consumer
goods. Whether in Hong Kong in the luxury business, in Viet-
nam developing detergents for Unilever or in Paris developing
new biscuits across Europe or deploying a new cosmetic brand,
she puts in the same energy and passion. She is now looking
for her next professional challenge and has recently joined
PWN where she has met great personalities and found fantastic
energy and experience sharing. ‘Women on board’ and the Best
Of is where she is most involved. Corinne has three children,
plays tennis and has a strong interest in positive economy,
blue economy, Asia and entrepreneurship.
LINDA HAUER
CORINNE ANDRIER

37
FINANCE AND LEGAL
Corinne Perot-Reboul received her Doctor of Law Degree from
the University of Paris II (Panthéon-Assas) and is entitled
to practice at the Paris Bar. Corinne focuses her practice
on corporate law, with an emphasis on corporate formations,
corporate governance and securities and finance related
matters. She also advises management on growth strategies,
including mergers and acquisitions, debt restructuring, joint
ventures and recapitalizations. Corinne is a partner of BEA
Avocats.
CORINNE PEROT-REBOUL

38
LOGISTICS & TRADESHOW
After working years in several companies as an executive
assistant of top managers where she was in charge of seminars
and the event-driven management of projects; more particu-
larly HR procedures. She is today in transition and she intends
to create her own business in order to thoroughly enjoy the
little things in life. She is curious by nature, loves to discover
new worlds and appreciates multicultural exchanges.
She is the mother of three children.
Two key words come to mind: international and teamwork,
representing the core of her career and found in PWN. Mainly
focused on Purchasing, Carine is involved in state of the art
projects as a Global IT Purchaser for the BPCE Group. Currently
working in a male-dominated environment, she is all about
widening her network to catch the best talents, especially
women. She has enjoyed being an integral part of the fantastic
Best Of! Team mainly because of all the different women she
met with eclectic backgrounds, experiences and sensitivities.
In her opinion, this event is all about promoting women with
boldness and innovation!
Rima knows the realities of juggling a demanding career with
taking care of a family. As a trilingual coach and trainer she
has travelled extensively and has worked with private and
corporate clients in most European countries. A mother
of three, she specializes today in helping executive women
with a family to achieve and to maintain personal balance and
professional success by gaining quality time via her coaching
programs MyTimeFirst and MySpaceFirst. An ICF accredited
coach; she has both the experience and the savvy to help her
clients create specific solutions to navigate their commitments
and to achieve their personal goals.
CAMILLE LOPEZ
Team leader
CARINE LANDAURIMA NOURI

39
MARKETING & COMMUNICATION
Daniela is an experienced professional in B-to-B Marketing
& Communications with a proven track record in various
industries and in the service sector, from blue chip companies
to start-ups, on an international level.
She brings value to companies by defining and imple-
menting brand building strategies, marketing programmes
as well as internal and external communication, combined with
a collaborative, result-focused and positive «can do attitude».
Trilingual, a German native, she is currently the Marketing
Communications Manager South-West Europe of RHEINZINK and
a graduate of KEDGE Business School, Bordeaux and
FH Münster, Germany.
Sabine is a senior marketing professional with extensive
experience in brand building in Fast Moving Consumer Goods
companies.
She worked on very diverse brand problematics on hygiene
& beauty, household and food products with a proven track
record in defining growth strategies, brand equity
development, innovation and communication.
A graduate of ESCP Europe, Sabine joined PWN recently.
Passionate about innovation, she is particularly enthusiastic
about this year’s Best Of! theme as she is deeply convinced
that sharing experiences and knowledge is crucial to develop
innovative thinking.
Alexandra is a Communications & Marketing professional
with more than 15 years experience. After specialising in
Economics & Sales, she pursued her career in the Fashion
& Lifestyle industry by undertaking responsibilities and
challenges at an international level. She has successfully
contributed to the strong retail performances of well-known
fashion Houses such as Furla, Swarovski and Boucheron
Paris. Dynamic, passionate and determined, Alexandra is
efficiency-orientated enabling her to autonomously manage her
missions with qualitative and quantitative results. She strongly
believes that collaboration, active listening and sharing are
one of the keys to success. As the proverb says ‘If you want
to go fast, go alone. If you want to go far, go together’.
DANIELA MAUTE
Team leader
SABINE ZANELLAALEXANDRA SFEZ

40
Currently, Jessica works as Corporate Relations Officer at ESCP
Europe. She benefits from a double French and British culture and
speaks Spanish fluently. She holds an MSc in Development Studies
from the London School of Economics and a BA in Internatio-
nal Relations from the University of Birmingham. Having lived in
four countries (France, United Kingdom, Belgium, Argentina) she
thinks international. She has worked for social enterprises, asso-
ciations and the public sector (European Commission) and believes
business can be mutually profitable to all. Jessica is an avid horse
rider and runner, completing the 2015 Paris Marathon in 4 hours.
Emilie Thuaudet-Illouz is a lawyer at the Paris Bar.
She graduated from the University René Descartes Paris V:
Master of Business Law and Master of National and
International Litigation.
Emilie intervenes in business law and thanks to her experience
and expertise; Emilie founded her law firm in 2014.
Emilie’s firm gives advice in business law to start-ups, small
and medium size companies or their managers, working
in various sectors (innovation, industry, services, etc.).
Emilie advises her clients in the negotiation and implementa-
tion of projects such as the creation of companies, fund-raising
from institutional investors or business angels, the sale and
acquisition of companies or business activities, etc.
JESSICA WHEATON
EMILIE THUAUDET-ILLOUZ
MARKETING & COMMUNICATION

LOOKING FORWARD TO SEEING YOU AT THE
BEST OF! 2016

BEST OF! 2015 PWN PARIS EVENT PROGRAMME

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