2. The word ‘Best’ is used
as a buzz word in order
to boost the magazine
and attract a bigger
audience. This is the main image of
Will Smith. This main image
takes up the majority of the
page therefore the
producers want to make
clear that he will feature in
the magazine so fans of him
buy the magazine.
This is the masthead which is the title of the
magazine used as a brand iconography
meaning that it is easy to recognize.
This is the headline and
what the producers want
the audience to notice
hence the bold
typography which stands
out on the dark
background image.
Another buzz word (
“worlds BIGGEST movie
magazine” ) which is
used to make people
want to buy it.
Smaller pictures of other films that are
contained in the magazine, this is clear because
“AND 20 MORE” is anchored to the images.
The image connotes
masculinity as Will Smith is
wearing a leather jacket
with a gun walking through
mist/fog making him look
powerful
A strapline is used “ 25 World
Exclusive”, this will make the
audience want to know what
it is as it is ‘Exclusive’ As Will Smith is the main
character in the film as well
as the protagonist he is in
the centre of the magazine
again this will catch the eye
of people passing by as well
as Will Smith fans.
This is another strapline as the
readers get ‘Complete access’
therefore people that are
wanting to know everything that
is going on in the film industry,
this is the right magazine for
them.
4. This is the masthead, However this
one is made from buildings. This
connotes that the film involves a lot
of building the story to get to the final
product. This signifies that the movie
is more of a cerebral experience
rather than it being presented to a
passive audience. This connotes that
the magazine suggests the film
company went against the
hypodermic needle theory which
suggests the audience listens to every
message it is given.
This is a strap line which helps to
sell the issue. ‘The Mind-Blowing
Issue’. This connotes to the
audience that it is an amazing
magazine and they shouldn’t
miss out on reading it.
This is an enigma makes the
audience have to read to see
whether it is the reboot of the
year.
These are plugs telling you what
other contents are inside the
magazine trying to appeal to a
wider audience.
The main image is of the main
character in the feature film. It
shows off what the character is
dressed like and seems to have a
gun suggesting that he could be
a detective. You can tell this is
the main image as it fills up most
of the cover.
This is a pug it advertises
another company that
subsidises the magazine and has
the bar code which sells the
mag.
Pull quote which has been enlarged
and the colour changed to emphasis
what that article is about.
Buzz word designed to get people to
buy the magazine so they can get
content and information they could
not get anywhere else.
This is a specific magazine and not a
lifestyle magazine. This is because
this is specifically about films and not
lifestyle in general.
The background is very misty/hazy
connoting that the film on show is
quite confusing and nothing is clear
you will have to work it out yourself.
6. The mask acts as an intertextual
reference to the game ‘Payday 2’
as both products contain
characters that wear masks and
are both heavily linked to crime.
White typography is a
convention on a darker
background for horror film
posters. The bold font
stands out clearly and this
is also helped by the use of
a san serif font.
The Purge was released in 2013, the film is of the horror genre and during the
film ‘All crime is legal’
The man wearing the
mask is in the centre of
the poster therefore
connoting that he is the
main character and has
significance towards the
film.
The poster states other
films at the top like
‘Sinister’. This helps to
create a bigger target
audience as fans of
these films will be
influenced to watch this
one.
Dark background
connotes a gloomy
atmosphere that
will be made
known in the film.
Advertisement of Universal logo,
This is included to boost there
reputation.
Creates an Enigma as the
audience want to know,
What is ‘The Purge’? And
why does it start? , so this
intrigues the audience and
makes them want to find
out what happens so they
buy the film.
Just below the title it says
“survive the night June 7th”. This
acts as a challenge to the
audience for them to watch the
whole film, this connotes that
the film may be too scary for
some people to watch.
8. Heaven Vs Hell as the high key lighting
around the girls head connotes heaven.
Dark clouds
conventional to films of
the horror genre as they
are often set at night
(Low Key Lighting).
Enigma – Why is she going to
hell? , this is used to interact
with the viewers and intrigue
them to watch the film.
Hand appears to be
dragging the character to
hell therefore heavily
relates to the film.
Bold, white serif
font is used to
stand out against
the background
therefore catches
peoples attention.
The fire used in the poster
signifies hell as people
represent hell containing fire
and the devil which is
represented in the poster by
the hands.
The sub urban setting
suggested by the background
image is unconventional to
the horror genre as the
characters are normally
excluded from everyone else
to create a more tense
atmosphere.
Less known actress used
therefore the audience
can relate to the
character and makes the
storyline more
believable.
The girl is the protagonist
(hero) in the poster and the
fire and the hands acts as the
villain as they are dragging
the hero to hell
10. There is an enigma of the
question ‘what is behind
Daniel Radcliffe?’ This will
attract the audience as
they need to watch the
film to find out what is
going to happen to Daniel
Radcliffe.
Name of the main actor
at the top where some
people will go and watch
the film just because
Daniel Radcliffe is in the
film.
The question ‘do you
believe in ghosts?’ will
attract the audience as
they will be answering the
question in their heads
and wondering why they
have asked that question
in the poster.
The title is in bold white
writing which makes it
stand out. The title is in a
sans serif font which isn’t
traditional for horrors
however it emphasises the
title therefore making it
stand out more. There is
also high key lighting
around the title which
makes it clearer and stand
out more.
The protagonist is in high
key lighting which
connotes that he is the
good character.
The ghost is in low key
lighting which connotes
that it is the antagonist.
The colours in the poster is
blue, black and white. They
have chosen these colours
as they are convention of
dark spooky colours.
You have a picture of the
main character being
scared. This is not a
convention of men in horror
films as they are normally
represented as being brave.
The beard also connotes
masculinity.
