OTF High-quality content powerpoint

1. Branded Content & Improved Social Media Strategies:
Turning Your Studio's Social Media into a Revenue Generating Machine

2. PROFESSIONAL CONTENT
"Producing Positives"
Main Outcome Goals with
Professional Content:
• Boost Studio Utilization
• Grow Retail Sales
• Increase Membership Buy-Ins
• Higher Retention Rates
• 50% + Premier Member Base OTF
Standard
• Emphasize how OTF can get Members
(Current & Prospective) #MoreLife
What Professional Content is
provided for you?
• Photos and Videos upholding OTFBrand
• Exercise tips from Certified Coaches
& The template design team
• Retail shots of SA's, Managers,Coaches
• Member Features(Successes/Achievements)

3. BOOST UTILIZATION?
How can we

4. CONTENT FOCUS:
EXERCISE TIPS• Strategically posted
tips can give
members insight
into exercises that
are present in
tomorrows workout.
• Highlighting fan
favorites or focusing
on specific muscle
targets. Members
will be engaged and
willing to come to

5. CONTENT FOCUS:
SIGNATURE WORKOUTS &
BENCHMARKS
• Highlighting benchmarks
shines light on the
importance of studio
presence at least 2-3
times a week. This
prevalence is essential in
strides from previous or
initial benchmarks for
each member. Members
can prepare themselves
to beat previous efforts.
• Generating hype around
Signature workouts will
lead to a larger sense of
community. OTF is a
place where any level of
fitness can come get a
great workout and discuss

6. INCREASE RETAIL SALES?
How can we

7. CONTENT FOCUS:
"THE KEY TO SUCCESS"How do we achieve selling
OtBeat Burn to 100% of New
Joins? How can we sell more
OtBeat Burns to current
member base?
• Educate members on the
countless ways the OtBeat
Burn can help achieve goals
much faster.
• Show Members and
Prospects benefits to OtBeat
Burn in and out of studio:
• Technology connects to
treadmills in real time
• Connect to the
Orangetheory App via
Bluetooth Technology
• Performance summary

8. CONTENT FOCUS:
RETAIL MERCHANDISE
• Transforming OTF clothing merchandise from something on a rack.
To an article of clothing that embodies the “OTF” lifestyle in and out
of the studio

9. HOW CAN WE SELL MORE MEMBERSHIPS?
Most Importantly..

10. CONTENT FOCUS:
ADDING A PERSONAL TOUCH
• Turning generic
content from
BrandCentral into
something relatable
and engaging for
current and
prospective
members.
• This will create more
engaging content that
will ultimately be
seen by more people!

11. • Creating high quality
content that shows
prospective members
what OTF is.
Orangetheory is not a
"gym", rather a Premium
Fitness Brand with state
of the art technology that
connects one to the
workout, giving them
#MoreLife.
• Staying true to the OTF
Brand through not only
Operation, but Emotion.
Again, emphasizing
community in and out of
CONTENT FOCUS:

12. NEXT STEPS
On a monthly basis, each studio will have access to:
1. All retail shot quarterly, inside and outside studio (ex. Holiday Collection for
December)
2. All Signature and Benchmark workouts will get Photos/Video Monthly
3. 1 Emotional Video / Member Success video
4. Highlight OtBeat + Equipment
5. Exercise Tip Library (New Exercises added Monthly)
6. Objective/Goal Breakdown for each piece of Content - this creates
tangible meaning

14. Example: Objective/Goal Breakdown

15. CONTENT FOCUS:
MORE PROFITABLE
ADVERTISEMENTS• Orangetheory Fitness is a Premium Fitness Brand, across the board. Ad success
will be present with improved content on all social media platforms. When a
prospective member sees an ad, they will likely locate Studio Instagram/Facebook
before entering contact information. Having quality content will make sure they
know “OTF is the Best 1-Hour workout in the entire Country” and a Premium
Fitness brand.
• High quality video ads will also allow each studio to run ads through YouTube -
proven to yield a 20% higher conversion than Facebook, YouTube was previously
untouched by most franchisees because individual video ads were too expensive
to be created on a studio to studio basis. However, using our branded OTF content
will give each studio a broad selection of what video to run.

16. Thank you
Please contact me at: (nafr29@gmail.com)
Or by phone: (954)-804-4044
Follow me @Nick_orangetheory