1. Your Power to Persuade
Nick Jordan | @nick_sb

2. Arm twisting only gets you so far.

3. A little finesse is in order.

4. Persuasion
is the act of
influencing behavior
to get what you want.

5. It’s key to serial success

6. So, what do you want?
- Customers
- Investors
- Employees

7. Let’s start with
CUSTOMERS

8. Build trust.

9. Establish authority
- Know their pain points.
- Prove your expertise.

10. Then you’ve got your
INVESTORS

11. State your case.

12. Use logic
- Be clear and focused.
- State facts.
- Back it up.

13. And, of course
EMPLOYEES

14. Create a connection.

15. Display empathy
- Look for common ground.
- Appeal to imagination.
- Make it about them.

16. In all cases, practice active listening.

17. So, remember
Customers
Investors
Employees
hs
Authority
Logic
Empathy

18. And if that doesn’t work...

19. Thank you.
Nick Jordan | @nick_sb