Everyone knows the established order in drinks. The alcoholic ones are sophisticated and complex in flavour. The others are 'soft' with a sweet and one-dimensional flavour. But now there's another sort – not alcoholic, not complex and not like anything you've tried before. Welcome to ZEO. Cubo was involved from a very early stage in the development of this new premium, adult soft drink. We developed the brand positioning from scratch and took it through to its high profile launch in the high end London on-trade market. The fully integrated campaign included traditional media, digital, social, PR, in-bar activation, events, mobile and trade communications, to name just a few.

1. ZEO

2. Everyone knows the established order in drinks. The
alcoholic ones are sophisticated and complex in flavour.
The others are 'soft' with a sweet and one-dimensional
flavour. But now there's another sort – not alcoholic, not
complex and not like anything you've tried before.
Welcome to ZEO.
Cubo was involved from a very early stage in the
development of this new premium, adult soft drink. We
developed the brand positioning from scratch and took it
through to its high profile launch in the high end London
on-trade market.
The fully integrated campaign included traditional media,
digital, social, PR, in-bar activation, events, mobile and trade
communications, to name just a few.

3. Lead creative

4. High impact ATL

5. Profile sitings on London underground

6. Digital Out Of Home

7. Digital takeovers on
influential London media

8. Fully responsive site, including HD brand and mixology films

9. M-site driving visitors to ZEO outlets

10. Premium couponing and sampling

11. On brand sampling in
premium London on-trade

12. Bespoke in-bar activations

13. Premium in-bar merchandise

14. Sampling and sponsorship of exclusive London events

15. London Fashion Week drinks sponsorship

16. Bartender education with
‘The Seek & Feel Academy’

17. Lifestyle and trade PR programme

18. Complete social strategy and
daily profile management

19. Trade and consumer
eCRM programmes

20. "Cubo has been instrumental in bringing
ZEO to the UK market successfully.
They have worked together with us in the
truest definition of partnership to develop
both integrated communication and
commercial strategies for the brand."
David Smith
Marketing Director

21. cubo.com