For the Girls | A Tri-State Area Girls Hockey Camp was a business project Lara and I came up with for a Sports Entrepreneurship class. We both recognized the lack of opportunities for youth girls hockey players, and decided to focus our project on that. We researched hockey camps for youth girls and crafted a business idea that would benefit many. Our final presentation, which was our business proposal, went over the problem & solution, business concept overview, demographics, competitors, how we differentiate, marketing plan, financial forecast, and future goals.

1. A Tri-State Area Girls Hockey Camp
Nicholas Breitenstine Lara Horwitz
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2. CONTENTS SLIDES
PROBLEM & SOLUTION 3-7
BUSINESS CONCEPT OVERVIEW 8-12
DEMOGRAPHICS 13-14
COMPETITORS 15-16
HOW WE DIFFERENTIATE 17-18
MARKETING PLAN 19-24
FINANCIAL FORECAST 25-29
FUTURE OF THE COMPANY 30

3. Problem & Solution
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4. What Is The Problem?
➢Lack of opportunities for female ice
hockey players
➢Lack of marketing of professional
female hockey players
➢No exclusive girl’s ice hockey camp
➢Increase in participation rates
➢Law of supply & demand
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5. What
Are
The
Facts?
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6. 6

7. Our Solution
➢An all inclusive girl’s
ice hockey camp that
is ran and coached by
female ice hockey
players and coaches
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8. Business Concept Overview
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9. Introduction
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10. Coaching Staff
Nik & Lara
Founder & Director
Coach 1 Coach 2 Coach 3 Coach 4
Special
Guest
Off Ice
Instructor
Trainer
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11. Camp Session Options
Day Camp
• Price: $850
• All inclusive:
• Activities (on-ice & off-ice)
• Gear
• Food
• On site trainer
• Insurance
Overnight Camp
• Price: $1000
• All inclusive:
• Activities (on-ice & off-ice)
• Gear
• Food (dining hall)
• UDel campus dorms
• On site trainer
• Insurance
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12. Summer 2017 Schedule
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13. Demographics
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14. Who Is Our Target Market?
•Youth female ice hockey players
•Tri-State area
•Travel players
•Focusing on sharpening their
ice hockey skills
•Looking for a camp that is
solely for girls
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15. Competition
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16. How Do We Compare With Competitors?
CAMP SESSION OVERNIGHT PRICE
Elite Hockey Camps 1 Week Yes $995
Legacy Global Sports 1 Week Optional $975/$875
Pro Ambitions Shattuck Girls 1 Week Yes $1225
Maine Ice Hockey 1 Week Optional $550
For the Girls 1 Week Optional $1000/$850
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17. How do we differentiate from our
competitors?
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18. Why Our coaching Staff Is Unique
➢Direct USA Hockey involvement
➢College hockey players and coaches
➢Special instructions and coaching from
professional & Olympic women hockey players
➢Educate both on and off the ice
➢Summer Sessions = off season for
players and coaches
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19. Marketing Plan
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20. www.forethegirlshockey.com
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21. Easy Registration
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22. Registration formPage 1 Page 2
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23. Online Submissions
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24. Sales Channels
•Reaching out to rinks, tournaments, and travel
teams
•Leverage our social media platforms and website
•Personal Networks
•Grow relationships with different hockey
organizations
•Coaching clinics
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25. Financial Breakdown & Forcast
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26. Expenses Revenues
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27. Day Camp Budget
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28. Overnight Camp Budget
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29. Financial Forecast
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30. The Future?
•Expand to different areas, potentially
Canada
•Increase our marketing efforts to coincide
with the growth
•Increase our numbers
•Have camps for different ages and skill
levels
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31. Sources
Boston University Girl's Hockey Camp. (2016). Retrieved October 09, 2016, from https://bugirlshockeycamp.com/
Girls Camps. (2016). Retrieved October 09, 2016, from http://elitehockeycamps.com/camp/girls-camps/
Girls Ice Hockey Camps. (2016). Retrieved October 09, 2016, from
http://www.princetonsportscamps.com/camps/girlsicehockey.htm
Proambitions Hockey, Inc. (2016). Retrieved October 09, 2016, from http://www.proambitions.com/day_girls.htm
Wallerson, R. (2014). Youth Participation Weakens in Basketball, Football, Baseball, Soccer. Retrieved October 09, 2016, from
http://www.wsj.com/articles/SB10001424052702303519404579350892629229918
http://assets.ngin.com/attachments/document/0077/6505/2014-15_Memebership_Reports.pdf
(n.d.). USAH Girls Hockey Facts. Retrieved October 17, 2016, from http://stars.ice.nhl.com/club/page.htm?id=107927
http://assets.ngin.com/attachments/document/0077/6505/2014-
15_Memebership_Reports.pdfp://assets.ngin.com/attachments/document/0077/6505/2014-15_Memebership_Reports.pdf
www.SniderHockey.org
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