What's on this PowerPoint menu? A healthy helping of my general writing experience covering advertising, promotion, retail, finance, industrial, electronic, audio visual, humor, you name it. Digest and enjoy
<ul><li>22 years as one of Chicago’s most successful independent writers and President of Ardito Creative Enterprises (ACE), a full-service creative resource for national and international clients </li></ul><ul><li>3 years as a writer for Foote Cone & Belding Advertising Agency, Chicago. Noted leader in writing community. Helped start Independent Writers of Chicago (IWOC) and served as Charter President </li></ul><ul><li>5 years as senior pharmaceutical/corporate writer for Purohit Navigation, Chicago (formerly Donahoe Purohit Miller) </li></ul><ul><li>Diverse skills that combine pharmaceutical writing expertise with vast writing experience in these arenas: consumer, business-to-business, retail, electronic, interactive, financial, promotion, journalism, public relations, audio visual, industrial and training </li></ul><ul><li>Specialty in clever, inventive, engaging writing that adds impact and involvement to typically straightforward materials (like CVs) </li></ul><ul><li>Written for world’s largest businesses, facilities, institutions, and associations from Abbott Labs and Baxter to Walgreen’s and Zenith </li></ul>Jim Ardito—the Short Version
What’s On the Menu? <ul><li>Count on diversity that’s rare and writing that’s always well done. You can expect consistency too with copy that is strategically on target, creative, engaging and easy to digest. Dig in and enjoy samples from the following areas: </li></ul><ul><li>Concepts </li></ul><ul><li>Webs sites </li></ul><ul><li>Advertising </li></ul><ul><li>Healthcare </li></ul><ul><li>Promotion </li></ul><ul><li>Training </li></ul><ul><li>Journalism </li></ul><ul><li>Since presentation is everything, let this one begin… </li></ul>
Inventive Concepts You can see right through this effort to bring a “back-of-the comic-book style” to a rep training booklet on Nasonex. It came complete with x-ray glasses, but they didn’t really work. The idea did though. Reps read it cover to cover.
Super Web Sites to Explore Like this one that launched Promius Pharma Inc. The challenge here was to launch a company and a product using branding and a creative platform that captured Promius Pharma’s dedication to innovation and its unlimited potential. For the answer we turned to a Tangram, a Chinese puzzle with pieces that can be rearranged to form an infinite variety of geometric shapes. The company, like the puzzle, offers unlimited possibilities (Check it out)
To see how this campaign took off on the Web site I wrote—with glorious flash animation — google Promius Pharma and click on the name
Hard-driving Advertising Here’s a consumer ad with a headline I love. So did my plastic surgeon client who turned the ad into a billboard. The headline made the transition from stopping newspaper readers in their tracks to just plain stopping traffic.
Here’s a B2B ad with a headline right out of the game show, Jeopardy. What’s the question? Name the three types of personalities you need to run a successful ad agency?
A Healthy Helping of Healthcare No buts about it, when it comes to healthcare, I’ve done heaps of it, like this direct mail campaign for Analpram, a product prescribed by OB-GYNs and other docs for the relief of hemorrhoids. This peachy concept won national awards.
Complete Devotion to Promotion Here’s something delightfully loony for Sara Lee. For years, I’ve had the privilege of working with Haugaard Creative, one of the top promotional/marketing firms in Chicago.
And let’s not forget several Happy Meal boxes I wrote for Mickey D’s. I was lovin’ it.
Burger King got so jealous, I ended up writing 25 of these boxes (5 separate series) for them
Truly One-of-a-Kind Training Tools Like product training delivered via a murder mystery How do you get sales reps to read 90 pages of boring facts about a potassium supplement? Package all the training in a murder mystery as compelling as a John Grisham novel. Whodunnit? Yours truly, working with graphic designer Fred Knapp, in New Jersey who gave it a 50s’ murder-mystery feel.
The Right Writer for Journalism But really by Jim Ardito Spirited articles, newsletters, blogs If you actually read this article I wrote for the CEO of Purohit Navigation, you’ll see what I mean by spirited wordsmithing. It’s an honor to ghost-write for top execs and other corporate thought-leaders. I craft each piece to reflect their personal style, syntax and diction. The more brilliant they seem, the more I beam cause I’ve done my job.
We threw away the script when it came to this breakthrough newsletter for Eisai Pharmaceuticals.
It’s been one heck of a journey so far with many awards along the way, but the greatest reward of all is a relationship with a client/partner that grows and lasts for years. It would be an honor to begin a rewarding journey with you!