Netric for publishers

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Are you leaving money on the table by not maximizing your

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Netric for publishers

  1. 1. Monetizing Your Inventory Netric Style The initiative to generate MORE revenue for your unsold inventory Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
  2. 2. Background
  3. 3. Background Netric Sales is an initiative to help online publishers to monetize their unsold inventory more efficiently <ul><li>Wyatt Group active in online business since 1998 </li></ul><ul><li>Channel management became a key issue </li></ul><ul><li>Netric Sales was founded as a result of our own needs </li></ul>Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
  4. 4. The Eco-system
  5. 5. Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
  6. 6. Reality Publishers live in a very real and challenging environment where every ad-related dollar is pivotal to success and sometimes even survival. To cope with the increased pressure the ad-networks have historically been loyal and handy servants to help fill revenue-gaps and maintain publisher yield. Now… Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
  7. 7. Netric We consolidate the network-advertising world for you as a publisher to optimize and leverage your results on unsold inventory. We enhance your results with the correct types and numbers of networks. We also enhance networks with the correct sites based on target groups. A classic win-win moving the industry forward Consolidating the eco-system Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
  8. 8. Different Revenue sources – Different Capabilities Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com High Fill-rate Low CPM High CPM Low Fill-rate Webtraffic TradeDoubler Adaction Vendemore Microsoft Media Network Oridian Google Syndication Eniro Zanox Adoperator Mikkelsen Media WordOn Specific Media IQ-Medier Yieldivision Paxor Media She-Network Thunder Road
  9. 9. What is the matrix?
  10. 10. Analysis of site and implemeting Traffic and adserver Install tags for networks and Testing and optimization Weekly and monthly reporting The Netric Matrix <ul><li>The Netric Matrix is our combination of: </li></ul><ul><li>Excellent analysis and experience of online advertising </li></ul><ul><li>Strong relations and solid technology/methodology </li></ul><ul><li>Truly cost efficient, 15 % of revenues and CPM 0,001 EUR for ad views </li></ul>Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
  11. 11. Applying the right value to an impression Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com Baseline Supply Classic Daisy-Ch. Revenue Source 1 Fixed CPM-rate SEK 3.50 Revenue Source 2 Rev Share SEK 6.20 Revenue Source 3 Rev Share SEK 1.45 Revenue Source 4 Fixed CPM-rate SEK 3.25 Revenue Source 1 Fixed CPM-rate SEK 3.50 Revenue Source 2 Rev Share SEK 6.20 Revenue Source 3 Rev Share SEK 1.45 Revenue Source 4 Fixed CPM-rate SEK 3.25
  12. 12. Applying the right value to an impression at the right time…Netric Style Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com Baseline Supply Netric Style 24/7 Optimization Revenue Source 1 SEK 3.50 Revenue Source 2 SEK 6.20 Revenue Source 3 SEK 1.45 Revenue Source 4 SEK 3.25 Revenue Source 1 SEK 3.50 Revenue Source 2 SEK 6.20 Revenue Source 3 SEK 1.45 Revenue Source 4 SEK 3.25 10% of imps 10% of imps 20% of imps 60% of imps Rev Source 1 SEK 3.50 Rev Source 2 SEK 6.20 Revenue Source 3 SEK 1.45 Revenue Source 4 SEK 3.25
  13. 13. Reality check
  14. 14. The Netric’ed publisher <ul><li>By applying the Netric optimization matrix to your site you will… </li></ul><ul><li>… smarter ad-spaces optimized for increasing your revenue </li></ul><ul><li>… get the most out of every impression by the right mix of ad-networks </li></ul><ul><li>… have one deal/partner/contract </li></ul><ul><li>Subsequently increasing your profitability and leveraging results </li></ul>Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com www.yoursite.com AD AD AD AD
  15. 15. Partners
  16. 16. Sites as well as networks… Sharing is good! The publishers and networks mutu-ally benefit from the partnership idea. Here are some of our partners: <ul><li>All major networks active on the Swedish market </li></ul><ul><li>Partners like recepten.se, tyda.se, spotlife.se, piczo.de, Mittmedia, Blogg.se, Bilddagboken.se </li></ul><ul><li>CASE devote.se: A blog community with a 100 % rev lift </li></ul>Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
  17. 17. Our key take aways <ul><li>Relieving you from a ton of headaches </li></ul><ul><li>Strict ad-quality and ad-block control </li></ul><ul><li>We know your business by heart </li></ul><ul><li>25 years of accumulated experience in online and offline media </li></ul><ul><li>We adapt ad-placements to match needs of networks </li></ul><ul><li>Keeping our metrics close keeps your revenues high </li></ul><ul><li>Combination between tech and humans will have the best effect on the results </li></ul><ul><li>Share what you know! </li></ul>Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com
  18. 18. The team Daniel Ahlbert, CEO Co-founder of Netric Sales with 15 years of experience in on and offline media. Johan Thorbjörnsson, Executive Sales Manager Earlier held the position as Head of Publishers Services at AOL, Stockholm. Tomas Viksten, Ad-network & Product Manager Earlier held the position as Head of Quantitative Services at AOL, Stockholm. Sammi Ekdahl, Account & Yield management Earlier held the position as Head of Publishers at Zanox, Stockholm. And we are hiring… Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com

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