Marina Brill gave a presentation at the #UAMobiTech. She told the audience how to work with mobile ads for apps.

1. Marina Bril
How to work with mobile ads when launching
an app

2. The world of display ads
:

3. The world of display ads

4. The world of display ads
Джерело: Google/Ipsos, “Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps” (U.S.), May 2015, Base: Average
among those in each vertical who downloaded an app based on ads seen on a smartphone, Google/Ipsos Survey Q.14 Which of the following
types of online advertisements have prompted you to download a/an [...] app? Select all that apply
50% - Search Ads
47% - Banners in Apps
45% - Banners in Web-site
43% - Video Ads

5. Contents:
1. Mobile ads as the #1 tool for building brand loyalty.
2. Sales creative: how to make a banner that yields a CTR of
over 1%.
3. A/B testing of ad creative: how and why.
4. Practical recommendations on making the “right” ad creative.
5. How to get 1-cent traffic with display ads.

6. 1. Mobile ads as the #1 tool for building brand loyalty.
1. Reach.
2. Display frequency.
3. Choosing placements.

7. 1. 1. Reach.
*source: Factum group, February 2016
Regular users - 62% Internet connection at home - 63%

8. 1. 2. Display frequency.
2-3 displays to a unique user per day.

9. 2. Sales creative: how to make a banner that yields a CTR of over 1%.
2.Google Play 3. AdMob1.Facebook

10. 2. Sales creative: how to make a banner that yields a CTR of over 1%
2. Clear concise and
short message.
3. Call to action.
1. Logo and icon.

11. 3. A/B testing of ad creative: how and why.
1 group=all available formats.

12. 3. A/B testing of ad creative: how and why.
1 group=all available formats.

13. 4. Practical recommendations on making the “right” ad creative.
1. Personalize the message based on targeting
Example:

14. 4. Practical recommendations on making the “right” ad creative.
2. Use the ad preview tool
Example:

15. 4. Practical recommendations on making the “right” ad
creative.
UK
3. Take into account the cultural features of the target location.
Example:
UA

16. 5. How to get 1-cent traffic with display ads.
1. Use non-dollar account.
2. Segment campaigns by location, age, gender.
3. Kill the accounts with a bad history.

17. Conclusion:
• Evaluate your competition and placements.
• Produce a clear and concise ad creative.
• Use all available ad formats.
• Constantly A/B test.

18. Learn more about internet marketing