What can asset managers learn from Netflix?
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From the ultimate self-service platform for TV content to technology decisions and the cloud, what can asset managers learn from the Netflix story?
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What can asset managers learn from Netflix?
- 1. statpro.com1 What can asset managers learn from
- 2. A brief history Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 2 1997 Founded and first DVD rentals in 1998 1999 Implemented subscription-based model 2000 All you can watch model with Cinematch 2000 Offered to Blockbuster for $50m 2002 IPO raising $82.5m 2007 Launched streaming service 2008 Partnerships with Microsoft and SONY 2008 Begins migration to the cloud (AWS) 2016 Cloud migration complete
- 3. What did Netflix get right? • Subscription-based business model • Streaming of content versus home delivery • Migrated technology to the cloud (after a major system failure causing three days downtime) • Built for scale and efficiency – repeatable across the globe Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 3
- 4. The ultimate in self-service • Consume content whenever you want • Consume the content you care about • Access content from anywhere • No waiting for official schedules • Consume all the content at once Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 4
- 5. Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 5
- 6. How does this translate to asset management? • Static PDF reports on a website is not a digital strategy • A monthly reporting process is the equivalent of a restrictive TV schedule • Limiting the analysis in a report is the equivalent to a small local Blockbuster video library Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 6
- 7. How does this translate to asset management? • Not getting feedback or analysis from stakeholders is the equivalent of blind video lending • Without analysis, you don’t know what stakeholders are looking at and enjoying • Legacy on-premise technology restricts ability to innovate and creates operational risk Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 7
- 8. How does this translate to asset management? • Create a controlled service where stakeholders can help themselves to analysis content • Tailor the analysis to the audience, but don’t restrict what is available – suggest additional content • Upgrade your process from blind reporting to intelligent interactive online content • Utilize the cloud for scale and efficiency Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 8
- 9. Netflix stock price since launching streaming +8,081% Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 9 Source: visualcapitalist.com
- 10. Don’t be a Blockbuster… Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 10