The Minnesota Vikings hosted the Detroit Lions, and defeated them 24-9 in November of the 2018 NFL season. What follows is a curation of their gameday / game week content. Some if it was posted across channels (FB, Tw, IG, , and Snapchat <- nothing sponsored on Snap, but unique content) and some was exclusive to the platform. Good stuff, Vikings!

1. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Minnesota Vikings hosted the Detroit Lions, and
defeated them 24-9 in November of the 2018 NFL season.
What follows is a curation of their gameday / game week
content. Some if it was posted across channels (FB, Tw, IG,
, and Snapchat <- nothing sponsored on Snap, but unique
content) and some was exclusive to the platform. Good
stuff, Vikings!
@njh287; www.dsmsports.net

2. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
This video was
posted in the week
leading up to the
game - all of their
video content comes
via the ‘TCO Studios,’
TCO being partner
Twin Cities
Orthopedic.

3. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
A video feature with a
one-on-one interview
was posted on social
throughout the game,
including this
introductory card
letting fans know it is
presented by
prominent partners
on the Vikings’s
digital platforms -
Sleep Number.

4. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
I found this
interesting - the
Vikings are trying to
grow their mascot’s
personal Twitch
channel, offering fans
the most
sweepstakes entries
if they follow Viktor
Viking on the
esports/gaming
viewing social
platform.

5. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Sponsor UPS was
attached to the
‘Player Spotlight.’ On
social, we got the
preview graphic with
the logo, with fans
having to go to the
website to view the
video, which included
this introductory
card, too, noting
UPS.

6. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Along with MLB, the
NFL does a good job
of leveraging its
clubs for national
partnerships on
social and digital, in
this case a CSR
activation with USAA
for ‘Salute to
Service,’ which
includes several
elements beyond
social, too.

7. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Good on the Vikings
to get multiple
content pieces from
(likely) the same one-
on-one session with
the same player, and
this is a nice relevant
tie to the partner
Sleep Number, with
Pat Elflein talking
about recovery,
especially sleep.

8. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Vikings do a fair
amount for Hyvee on
their digital and
social platforms
(including a great IG
Story UGC doodle
promotion each
week), and here they
note a partnership
with Hyvee to honor
and help some
veterans.

9. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
See, aren’t these fun?

10. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
This was a fun piece
of sponsored content
with some rapid-fire
questions, as both
players and
interviewer read
questions/notes off
the Microsoft Surface
tablets, the sponsor
of the content.

11. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Another post around
CR, with a video
message from
Vikings execs in
partnership with the
Congressional
Coalition on
Adoption (CCA)
Institute, in honor of
National Adoption
Awareness Month.

12. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Not a sponsor on
this, but just wanted
to point out the great
illustrations like this
the Vikings produce
for every game.

13. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Also most games, the
Vikings do some
creative, irreverent
claymation short
movies (‘Viking
Quest’), made by Ian
Padgham (@origiful),
who provides these
to the team. Not
sponsored, just
awesome.

14. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Many NFL teams use
photos like this of
players entering the
stadium or at warm-
ups, sporting Bose
headphones, the
partner tagged here.
Oh and hey Nike.

15. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Solid game update
graphics, no sponsor
logos on these. The
Vikings didn’t much
in-game compared to
some other NFL
clubs.

16. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Definitely some fun
sponsored content
posted across
platforms (shown
here on Instagram)
with Century Link
sponsoring
Throwback Thursday.
Here a Halloween-
themed one, featuring
star WR Adam
Thielen.

17. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Nothing soon
sponsored here, just
good job by the
Vikings staff to be in
the right place to get
these adorable
pictures of players
with their little kids
before the game.

18. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
It’s hard to tell for
this picture, eh? Well,
that image on the
cover is moving
because the Vikings
were showcasing
their AR program
covers each home
game, accessible via
their mobile app.
They work with AR
company Zappar for
this.

19. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Vikings were
promoting a free
event for a couple
weeks away, with a
Chicago Fan Rally,
with the chance to
get some of those
fans there to the
Vikings game against
the Bears in
Minnesota.
Interesting to activate
in enemy territory like
this, nice.

20. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Always good to see
the big clubs
supporting youth
teams, and it looks
the Vikings are all
aboard Friday Night
Lights, working with
partner Andersen
Windows and Doors
to host the Minnesota
High School All-Star
Game.

21. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
A simple tag to a
website link posted
on Facebook here,
with a ‘Final
Thoughts’ story
before the game
began. This was the
only component for
Verizon, no ad/logo
on the story on the
website itself.

22. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Vikings put far
more effort into
Snapchat than most
NFL clubs (mostly
from camera roll, as
seen here), with great
and unique content;
the kind of raw, first-
person content that’s
native to the platform.

23. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Snapchat remains a
key way to try to
reach the young
demographic and,
while the effort put
into it varies across
NFL clubs, the league
itself still cares
enough about Snap.

24. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
This was one of a
handful of push
notifications I
received from the
Vikings Mobile App
during the game, and
it was clear someone
took the time to
personally write
these - not just
automated. These
final score pushes
are a sponsor
opportunity, too.

25. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Vikings had one
of their key players
film a quick message
to fans after the win,
and the team put this
split screen video
together quickly, for
posting across social
platforms.

26. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
I point it out in every
team review - the
added value from
sponsor backdrops
beyond linear — all
the social views of
pressers like this one
shown here on
Periscope (also
Facebook Live)

27. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Some postgame
video content here in
partnership with
Gatorade - a video
recap/analysis show,
including the intro
card with Gatorade
logo (driving to the
website, graphic +
link posted on
social).

28. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Solid ‘Sideline Cam’
content on the
Vikings’ Instagram,
with a unique frame -
and this could
become a sponsor
able asset.

29. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Not too many sports
teams consistently
use Twitter Moments,
but the Vikings
typically put together
a Moment after each
game, as seen here.

30. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
A quick look now at
the Vikings’s
impressive mobile
app, starting here
with the launch page
and their presenting
sponsor Sleep
Number.

31. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
As one swipes
through the
scoreboard at the
top, you can see the
different partner
logos change - Delta
for the Bears game,
Polaris for the Lions
game.

32. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Noted the in-feed ads
within the articles
page here and then,
when viewing one of
the articles, we see
the less-than-ideal
Taboola ads at the
bottom.

33. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
There were banner
ads as seen here on
most of the content
pages, but none on
the team info pages,
such as the
scores/standings/stat
s, etc.

34. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Not a sponsor item,
but noted the Vikings
recruiting fans for
‘Rush Tickets,’ which
would let them know
via text message
about last minute
ticket deals.

35. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
This was from a
Games page in the
app, with apparently
no contests or games
happening around
this weekend’s game.

36. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
I was impressed with
the Vikings Loyalty
Program (no
presenting sponsor
for it), which included
‘shields’ to earn, and
a lot of ways to earn
points, including
visiting a Sleep
Number store on
game day.

37. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Smart of the Vikings
to give fans
additional loyalty
points for each
optional data point
they shared. Also
good to ask fans their
favorite player and
allow them to link
their ticket accounts
with the loyalty
program.

38. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
In addition to
Rewards, auctions
and sweepstakes are
a component of the
program.

39. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
I like the Vikings
make adding one’s
payment method to
the app very salient
in the App menu.
Once you have their
payment info, it
becomes so much
easier to transact and
to track transactions.

40. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
This was a neat,
unique part of the
Vikings app (not
sponsored) - the Art
Collection, which
showcased Vikings
art from fans, and
included bio pages
for each featured
artist. Cool.

41. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
After the game, the
graphic associated
with a game story
features ‘Stats That
Stood Out’ with
Ticketmaster. Then
fans would need to
click from social to
go to the website to
read it, Ticketmaster
was not visible in the
actual content or
page anywhere.

42. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Not sponsored, just a
fun weekly content
piece the Vikings do -
Big heads! It’s
exactly what you
think it is - with
Vikings players
shown in videos +
photos from the
game…except with
oversized noggins!

43. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Vikings, along
with partner Hyvee,
honored some
veterans at the game.
And when sharing it
on social, the Vikings
went a step further
with a nice intro card
on the video
showcasing Hyvee’s
support.

44. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
I found this
interesting and nice -
the Vikings retweeted
one of their players,
who was promoting a
sweepstakes and
charitable campaign.

45. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The NFL recently
announced a
partnership with
Fortnite to offer team-
themed skins for
players, and the
Vikings mascot
wasted no time in
promoting it to fans.
Always interesting,
too, to see how teams
leverage the social
media presence of
mascot accounts.

46. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Another offline to
digital activation,
highlighting Polaris
and the Vikings
donating four Ranger
vehicles to a purple
heart recipient, here
shown on their
Instagram feed.

47. MINNESOTA VIKINGS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Thanks for viewing this collection! Find more on my website at
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Sports Podcast, and hit me up on Twitter (@njh287) and
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