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Episode 236 Snippets: RJ Kaminski of the Premier Lacrosse League

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Episode 236 Snippets: RJ Kaminski of the Premier Lacrosse League

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On episode 236 of the Digital and Social Media Sports Podcast, Neil chatted with RJ Kaminski, Director of Brand for the Premier Lacrosse League.

What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net

On episode 236 of the Digital and Social Media Sports Podcast, Neil chatted with RJ Kaminski, Director of Brand for the Premier Lacrosse League.

What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net

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Episode 236 Snippets: RJ Kaminski of the Premier Lacrosse League

  1. 1. On episode 236 of the Digital and Social Media Sports Podcast, Neil chatted with RJ Kaminski, Director of Brand for the Premier Lacrosse League What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net. @njh287; www.dsmsports.net Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  2. 2. RJ’s Career Path “The original dream for me was to get into sports broadcasting. I got some advice a while back that I needed to learn how to write before I could go into a profession like that, so I went to journalism school; I spent four years doing broadcast journalism at [the University of] Maryland. Thankfully, I got my hands dirty, learning how to edit my own stuff. I one-man- banned it there on the shooting side, capturing my own stories. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  3. 3. “I spent a couple of years at The Lacrosse Network after I graduated [from] Maryland, just shooting YouTube videos in New York with pro athletes, mostly lacrosse players. And then I had the opportunity to come join the PLL team when [they were] gonna announce this thing and move out west in 2019. So that was about four years ago today, and my position in the league has evolved from host and coordinator to working on the brand side now, and then also doing some hosting on the side.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  4. 4. On getting into lacrosse “[Lacrosse] wasn't my passion sport necessarily. It was just a sport that I had been around really my whole life. Going to Boys Latin [for high school], it was a big lacrosse school and thankfully I had an opportunity to work alongside a close friend of mine in high school for a senior project of his, ‘Shootout for Soldiers’ is what we called it. It was a 24-hour lacrosse game that raised money for veterans' charities while also playing a long, continuous game of lacrosse. “So working on that nonprofit for 5, 6, 7 years, I was able to really create a lot of relationships in the space, which ultimately led to me going to TLN and getting the opportunity to go to the PLL.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  5. 5. On working with creator space pioneers Colin and Samir with TLN “Oh man. First off, I learned tons about just vlogging in general. Marketing, like marketing tactics back in 2019, 2020 in particular, working alongside them. And really, just the do’s and dont’s of YouTube, Instagram, Twitter — those two have just been a wealth of knowledge for me and it was really a testament to them and what they did that allowed me to do what I have done and what I am am doing now. So, I’m eternally grateful for those guys for really charting the path on the vlog side and the lacrosse base. “Those guys were the first to do it and did it really damn well snd are continuing to do really well, too. Shout out to those two. They just crossed a million [subscribers] on YouTube, recently, and they're presenting at the Streamies tonight. They're kicking ass.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  6. 6. On understanding and embracing the vlogger/new media creator opportunity “Coming out of college, I had two routes; it was either go the traditional broadcast journalism path and go work for someone sitting behind a desk cutting tape, whether it's a CNN or CBS, something like that. A few of my internships had lent some great experience to going down that path. The other path was just the opportunity I had at TLN, which was go be myself on camera, and shoot YouTube videos and develop my own show, and run a social channel there at TLN. The second one was just much more appetizing for me and allowed me to actually just be me on camera. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  7. 7. “So I took that one, spent a couple years in New York and you just learn so much shooting and editing your own YouTube video every single week. It's trial by fire. So during those two years, aside from just building relationships in the lacrosse space [and] in the greater media space — whether it was some of our partners like Barstool [Sports] or some other media companies there, it was just my chance to really learn how it's done and make mistakes, to put myself in a better position for my next bout, which was PLL.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  8. 8. How RJ came upon the PLL and what it was like joining a league that was just launching “[The PLL] was a rumor going around the lacrosse space and just the general sports space before the PLL had announced. So, just hearsay here and there. But knowing the team that was behind it — one, Paul and Mike [Rabil], and knowing Paul personally at that point and just knowing what he was capable of from a marketing perspective and just the horsepower that he brings to the table. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  9. 9. “Then, two, they had taken my friend and manager, Tyler from TLN, who was my boss at the time, who's just fantastic — I actually still live with Tyler, I've worked with him for 7, 8, 9 years through Shootout for Soldiers, through TLN and through PLL. And once I was able to see the other members of the team they were amassing, I just saw the tremendous upside and opportunity with this thing to get in at the ground floor and I basically just said yes on the phone and after, you know, maybe a week of negotiating and figuring out what everything looked like with me moving out there, I was in LA. I was out of New York for good.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  10. 10. On RJ’s role and responsibility in bringing the PLL and its brand to life on social “Starting with a blank slate, it's an incredible challenge first off, but it's one that we were ready to take on. I think the most exciting part for me was the fact that our strategy [was around] two key pillars…One was ‘let's see what our fans think.’ So for everything that we wanted to do, really, aside from team logos and team names, we said, ‘Let's just ask our fans.’ Where do our fans want us to come for the summer tour? What do our fans want to see from us on our social platforms? Just quite literally going to social and we would type in those questions. ‘What do you wanna see? What should we do?’ Just so we can actually hear from them. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  11. 11. “Then the second piece there was being completely transparent about every single act we were doing as a business. So when we launched our partnership with Adidas, we knew that we needed to sit Paul down and do another ‘state of the league’ and explain what this decision means, why we partnered with Adidas; and the same goes for all our other announcements, whether it was Gatorade or any other major moment in year one. And basically anything was a major moment. Any sponsor that we brought on, whatever it was, required us to create a campaign around it, and then also [for] Paul to sit down and just look into the lens and say ‘Here's what we did, here's why we did it.’ And we thought that was a big differentiator for us. We know it was, because other leagues don't turn the camera on and justify the decisions they make to their audience on social, on YouTube. and we were doing that. “So it was another way for us to be different, but also bring the fans more into the fold with us and give them confidence that we were being transparent and showing them our cards and bringing them along for the ride.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  12. 12. On the players having a stake in the success of the league “The beauty of it is that the players were quite literally in it with us from the beginning. So you have this element of player buy-in that just does not exist in any other league, especially the core four sports leagues, where guys are all making millions of dollars. So when we would have players to the office, even year one once we finally had our first game, any kind of content requests, any kind of interview requests — ‘Hey, can you do this? Can you sign this? Can you say this?’ was just met with a smile and a ‘Hell yeah, let's do it.’ Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  13. 13. “Players also recognized from the jump, thankfully, that any kind of growth from the league meant growth for themselves too, and an opportunity to grow their own brand, both in the larger sports ecosystem as well as within the lacrosse ecosystem. So it was just always met with a ‘Yeah, let's do this thing.’ And for me, being a member of the content team, it was a gold mine. There was no player that was off-limits based on their superstar status. Everyone was willing to jump in and be a part of the content that we were creating, so it just made life really easy. “And I know that doesn't exist in other leagues, especially with the big dogs where these guys don't get benefit from being on the NBA IG story or being in a social campaign for NBA Twitter. It just quite literally doesn't drive them much value, whereas in our boat, it was completely different. It was quite a symbiotic relationship.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  14. 14. On the PLL’s fanbase and the fans they’re working to develop “So I think from announcement [of the league], It made sense to just go after the lacrosse fan first. We quite literally built the following in the early days largely off the back of Paul's social. Paul had by far the most engaged-with account, the most followed account in the space, so we we were really growing off of a lot of the announcements that we were making through Paul's megaphone until we got the PLL megaphone up to par with enough of a following to actually go and make announcements over on that channel. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  15. 15. “The evolution of the PLL fan has been interesting to watch, because now when we think of our league announcements, we're trying to reach the casual sports fan, we're trying to reach the fringe lacrosse fan, and of course we're looking to reach the hardcore lacrosse fan. But the most satisfying part has been watching the fan who really doesn't have an interest in the sport of lacrosse, but something along the way — a campaign that we did — sparked their interest enough to follow along, which led them a little bit further down the fan funnel to potentially watch a game with us, and then they're really in it. And then they're potentially picking a team and then they're potentially appearing in person. So watching some of those fan journeys just on Twitter as you can see when someone follows along or when you see someone start to engage and then see them actually come to a game — watching that probably has been the best part. And seeing various different ecosystems engage with the PLL in the ways that they want to. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  16. 16. “So some of our casual fans will never come to see a game, they're content watching the PLL through the lens of social, and then some of our fans will travel to four or five or six games across the summer and make a road trip out of it. So there's quite a variety there. But watching the fan journeys from year one to where we are now has really been fascinating.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  17. 17. On the entry points for PLL fans “The opportunity that we have with [the brand] Champion, for example, in regards to distribution and the chance to reach other sports fans that don't know much about lacrosse. [A] recent example [was] we did a commercial with Myles Jones where we have this young kid and he evolves into Myles Jones. Myles talks about not having a role model in his life growing up that played lacrosse, and then, you know, the kid basically grows into Myles Jones and he is shooting and scoring in a PLL game. That, especially through Champion’s distribution assistance, is able to reach casual sports fans and gets them to turn their head and say, ‘Wow, they're pumping out commercials like these.’ Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  18. 18. “This was an inspirational bit [and makes them ask] ‘What is the PLL? Who is Myles Jones?’ And then they follow along and whether it's just from a passive capacity and they're just keeping an eye on what we're doing or whether they're ready to come to a game or turn on the TV to see a Redwoods game, whatever it may be — there's an interest sparked. “We've done that through commercials, we've done that through other campaigns, whether it's through PLL Assists, some of our indigenous heritage efforts, things of that nature. The beauty is there's just so many campaigns that we run through the year that have a chance to catch the eye of someone that doesn't follow lacrosse and get them to follow along.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  19. 19. On the creating fans of the league, the sport, the players, the [non geo-based] teams? “You can't just boil the ocean. So I mean it'd be great for us to run a season and then lacrosse participation jumps. It just doesn't work like that. What we're focused on here, especially this season in particular, is driving fandom for individual teams. We know what our core fan base looks like. We know what the average PLL fan looks. However, it's on us now heading into year five to do what we can to drive fans down a certain funnel and to affiliate with a certain team. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  20. 20. “It's great that people show up to PLL games wearing the hat like I've got on a PLL hat and a PLL shirt. And it's kind of crazy to hear people like there are PLL chants at our game — kids are chanting ‘PLL!’ You wouldn't see that in an NNFL game or MLB game. These fans are incredibly supportive of just us, the league. So we've checked that box a good bit, of course there's still a ton of work to be done, but the next box is really the fan affinity side. So let's drive those quote-unquote ‘PLL and League fans’ to associate with a team, to follow that team specifically across social, so that we can continue to diversify those fan bases and not just have a large group of PLL fans. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  21. 21. “Then the other piece is us just differentiating those team accounts as we grow and develop those individual brands. Especially for your listeners that don't know necessarily much about the PLL, we are one single entity, we do own all the teams. So it's important for us, especially heading into this fifth year now, to differentiate those teams and have them operate independently across social in particular. That's what we've done now. We now have individual teams assigned to each club so that we can differentiate that voice much more than we have in the past.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  22. 22. “It's [about] building rivalries, man. It's getting the opportunity to have competing fan sections at games. It's what you see in the more traditional sports media landscape. It's being able to attend a Redwoods- Whipsnakes game, and have one part of the stadium cheer when a ball goes in one net, and then the same for the other side. That's happening and we're progressing there, but there's a lot of work that goes into actually getting a fan to pick a side, to pick a team or pick two teams or just follow a superstar. “I think the NBA’s model is really interesting in particular of how fans react to those teams and players. I really only follow a few teams based upon the superstars that I enjoy watching, so it's not like I'm cheering for the Wizards because they're a half hour [away] from me in Baltimore. I'm actually cheering for Steph Curry, I'm cheering for Joel Embiid because I enjoy turning on the TV and watching him perform.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  23. 23. On developing and differentiating the team brands and voices on social “It's largely driven by the culture that's developed from the head coach and the players of those clubs. For example, I think Chaos is one that we can start with — a team that quite literally is incredibly chaotic in the locker room. Pregame speeches, and for those that don't know who are listening, the Chaos are led by Andy Towers, who's an incredible head coach. He's about six foot five, he's bald and you can hear him from a mile away. [He] gives incredible pump-up speeches, usually has an incredible anecdote to get his guys fired up, and it usually goes viral the next day for how he got his guys going in the locker room. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  24. 24. “Teams like that are much easier to define on social and to build around in regards to what their voice sounds like on Twitter or what their style and cadence is on Instagram or across any of the other social platforms. Other teams can present more of a challenge. I think Chrome and Waterdogs have presented in the past a bit more of a challenge than a team like Chaos, for example. “But it's always just this incredible creative back and forth process that we go through for each of these clubs and how can we make them different from one another so that they're not just this cookie cutter template that looks like it's all being run by the same person.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  25. 25. On RJ becoming a very visible face of the league on social over time “It's really cool. It's really unique and I know this opportunity really doesn't exist in other sports leagues. From day one when I joined the PLL I was given a camera, wasn't given much direction, and was basically the proclaimed tour guide of the league to showcase to those who are at home what it looks like on a PLL game day, what it sounds like in the locker room and just what it looks like for a typical game day, with no red tape. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  26. 26. “So that's what I've been given the privilege and opportunity to do. And with that, and putting out content on a weekly basis and being a part of a team that quite literally is in the building. We the PLL are building in the open. People talk about our ratings, people talk about our sponsorships, all in a public setting — Twitter or Reddit, Instagram, whatever it may be, the comment section on YouTube — with that responsibility and with that opportunity just comes feedback, criticism all in a public forum that other people don't get at normal jobs. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  27. 27. “People are dissecting your performance when you get back from work that are outside of your company. People aren't rambling on social about how Neil had a bad week or how Neil just made a terrible decision here. So with the territory can come some struggles and some unique challenges that yyou just have to overcome and you build mental fortitude over the countless times that they happen. “But overall, man, it's an opportunity that I'm incredibly thankful for and it's a unique one. And with it comes responsibility, too — just being a good role model, too, across social is something to be thoughtful of. I can't just post anything I want or say anything I want. Of course I try to do that largely [in general], but also keeping in mind that I do need to have a bit of a filter and understand who's watching me and make sure I'm setting a good example for those at home.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  28. 28. On what content resonates with fans “Player personalities for sure far and away, but nothing's better than when a player in our league just really gets comfortable with myself and the camera and the back and forth is just so organic, man. So you're sitting at home and you're watching someone like Myles Jones barrel someone over and put it in the back of the net from two and then you see him in the locker room with his shirt off drinking a beer, celebrating with his teammates, making jokes, and singing along to his favorite Drake album. Those are the moments that humanize our players and really deepen the fandom that already exists there and potentially attracts a new fan to follow along with someone like Myles. That’s far and away type of content that works the best. “And of course we have some pretty funny fans too that we capture engagements with and whether it's a seat upgrade or whether it's joking around with someone in the Premier Zone [at games] some of those moments really shine too for us.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  29. 29. On balancing lacrosse content with humanizing content “In my mind, we've hit the lacrosse fan. Lacrosse fans know we're here. They know of the PLL at the very least. So really our job is the casual [fan], our job is finding other sports fans out there, whether they're sports fans, whether they're sports betters, and finding unique ways to bring them in and educate them on the PLL and get them to take a chance on us. Whether it's tuning into a game for five minutes or even potentially a step further, attending one in person.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  30. 30. “It's funny, too, watching the evolution of [of lacrosse] from the respect of the larger sports community for what we're doing in the sport of lacrosse as a whole s fantastic. I mean, Charlotte's a brand new market we go to. We're in Charlotte [and] Paul is sitting on press row [alongside] Sam Darnold, Luke Kuechly — like we're talking about local legends. These guys are sitting there and they're just, they're in awe. They're in awe of the sport, they're in we ofl the physicality, and there's this incredible respect there. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  31. 31. “So part of my role is showcasing that to other people to see, because, you know, Chuba Hubbard [is] sitting there too, so someone in Carolina's like, ‘Wow, this guy's showing mad respect to these guys in the physicality on that field. That guy gets the shit beat out of him every day on Sunday in the NFL, so there must be something to this game that's worth tuning in for.”’ Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  32. 32. On maximizing the PLL’s tentpole events and national linear broadcast windows “There's a number of ways to look at [retention of new fans], but the one thing that I know we have going for us is our product. We quite literally have the best product and the best guys out there playing it. So that mixed with our innovation on the broadcast side — whether it's in-game back and forth on the mics between the booth and the players, or whether it's the in-game drone that we tested out this year to have live drone footage in-game — that's the recipe in my mind that's gonna be able to attract a fan and retain them to stay on for the game or to come back for another one. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  33. 33. “Retention can be one of the hardest things to succeed in for a sports league. But when the product's there and the product's the best out there that combines [with] what we're doing in the broadcast side and the talent in the booth, to me it's gonna be tough for them to flip the channel.” “[And the broadcast is] something that we're continuing to approve upon. There are a number of other things that we can do to continue to freshen up the broadcast and keep someone's attention that knows nothing about the game and also inform them during the game to make sure that they're learning and they're not just — I kind of experienced this with rugby. When I tune into rugby, I quite literally don't know what's going on. So I'm looking for those moments where the talent in the booth can point me in the right direction or at least give me something that I can take away and learn from the game. So we're really trying to do our part with that on the education side. too.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  34. 34. On content and fan engagement during the offseason “That's a real challenge, but it's a fun one. It’s just making sure that whatever you're putting out there isn't just to fill space. It's not just a graphic like ‘We need more Happy birthday graphics. We need this, we need that to populate the timeline.’ It's just making sure that any campaigns that we do come up with are gonna be of interest to our fans. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  35. 35. “One that comes to top of mind is when the NBA Playoffs were going on, we polled our guys on who's gonna win it. Like, let's put out a graphic of our superstars and see what they think this stretch that we're in for the playoffs. And that's a chance for us to jump in other conversations in the sports world that are going on but that's actually gonna be of interest to our fans. So that's just one example. Really, those are the most fun times for our marketing team, because we'd like to think we're pretty creative and can come out with some ways to keep those fans engaged.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  36. 36. A day in the life of RJ on a typical PLL game day “Wake up. Largely, [the] first thing on my mind is promotion. So game graphics promo, where are our hype videos living, where are those going out? Make sure that we're beating the drum every single hour leading up to game day. [Then] have player arrivals there, our photogs and social team have that thing down to a science, so I'm usually just hanging out during that period and getting ready to go into the Fan Zone. [I] usually spend 20, 30 minutes in the fan zone shooting with fans and players. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  37. 37. “Then I get into the stadium, do some more promo [for] tune in, whether it's Stories, Twitter, whatever, getting people notified when the game is, where it is, and continuing to hammer that home. Then players come out for warmups [and I] start filming. Usually at this point I try not to film with guys during the game. That's their go time, so let's respect that. During the game, it's really a back and forth between in the stands, on the field, in the stands, on the field, trying to vary the perspective and just hit as many different places as I possibly can. Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  38. 38. “Go in [at] halftime, chat with the refs, go in the refs’ locker room, go in the Redwoods locker room, go in the Whipsnakes’s locker room, whatever teams are playing that day. Come back on the field and then that back and forth continues. Walk around the concourse, get something to eat, showcase something tangible at home that the viewer can leave with, whether it's going to the crabcake truck in Baltimore — let's film that because that's a flavor of the hometown. “Then [for the] winning team, let's get in their locker room, let's talk about the win. Maybe the guys are shit talking. Maybe the guys are just in a really great mood throwing jokes around. And then do it all over again for the second game. And then do it all over again the next day for those games, back to back. Shoot the footage back to my editor and then give notes [on] Sunday, Monday, Tuesday. Then, usually the vlog gets out Tuesday or Wednesday.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  39. 39. RJ’s favorite memory from his time working with WBAL “[My] best memory was [Baltimore Orioles All-Star] Adam Jones telling me lacrosse isn't a real sport in the locker room, and then having a back and forth with him about why it is a real sport and why it's better than baseball…He also made fun of volleyball, too. I was a volleyball player at Boys Latin, so we had some jokes about that.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  40. 40. RJ’s most memorable fan interaction in his time with the PLL “By far when anyone paints their chest with my name on it. These two kids came in Atlanta and they had the R and the J, and I was floored. So moments like that, which I do not deserve — like, I'm not a pro athlete. I shouldn't have that going on, but I did and it was fucking awesome.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  41. 41. The most important lesson that RJ has picked up about what makes for great host-led video content or a great vlog “Move fast. Cut what's unnecessary and move your feet…Cut out the ums, cut out any dead space and keep that thing moving. People's time is valuable.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  42. 42. The PLL player whose social media we should go check out and also the player that we should go watch a highlight of right now “Social media. Let's go Josh Byrne (@joshbyrne22 on IG). Josh has a good social presence. And then highlights, Jeff Teat [then with Atlas] fricking made SportsCenter like four or five times this year. He's an animal.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  43. 43. About how the PLL activated their partnership with Utz with the Cheese Ball toss “Utz was a sponsor of ours back in 2020. [The] pandemic hit, and we wanted to activate our pros, so we did so in a virtual format [with] IG Live. We basically put out a bracket for pros that were gonna throw Cheese Balls into each other's mouths. We wanted to see who could do it the fastest and then just showcase it to the world. “So we had these guys lobbing Cheese Balls into their mouths for everyone to see in a time when no one had anything else going on. So people tuned in to see [and] it performed pretty well for us.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  44. 44. The moment from Fate of A Sport that kind of stuck with RJ the most “Definitely Lyle [Thompson]’s quote about winning championships. ‘If you weren't present doing it, then what was it all worth?’ I think that was the quote that really resonated with me the most because I think we're all on our own individual hamster wheels and we're looking to climb the ladder. We're looking to gather more materialistic things. We're looking to make more money, we're looking to check all of these things off that we think are important in the evolution of our own individual lives. “But the note from Lyle is to ensure that you're present in the journey because the journey is ultimately what the most important piece is. So just reminding yourself of that versus continuing to look up or look around the corner for what's next.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  45. 45. The most viral post or piece of content in RJ’s time with PLL so far “Most viral would have to be our 9/11 post of Wells Crowther. It was a graphic that outlined his story. Of course, it really resonates with the lacrosse community, but it has really begun to resonate outside of the lacrosse community in the last few years in particular. So that's one that I think by far was our biggest performing post this year. “The beauty behind that post is that we've actually started working really closely with Wells's mother and his foundation. So we pick a weekend where we honor Wells on 9/11 each year. We did a bandana giveaway this year and put together a pretty incredible recap of his mom coming and speaking at halftime. So that's something we're really proud of.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  46. 46. The best meal that RJ has had on the road with the PLL and the best meal to get in Maryland “Albany Diner, which is just fantastic, man. Macaroni, cheesesteaks sandwiches, ice cream bar. Nothing beats the Albany Diner and I hope we go to training camp there every year… “[In Maryland] Carson's Creekside. I actually used to [be a waiter] there, I used to bus there and I used to drive the golf cart there, picking people up and taking them to the restaurant. Really great seafood dishes as well as other steak dishes. We've got my favorite, which is a black and blue pasta penne dish. Really fantastic. And also the fresh fried mozzarella is fantastic, too.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  47. 47. RJ’s prediction for the MVP and the breakout player for the PLL in 2023 “MVP — Jeff Teat. I've gotta go Jeff Teat. And then for breakout player, I'm gonna go Grant Ament coming back off of injury, I think Grant's gonna put up some record numbers. It was tough to see him sit out so much this year, so I think Grant Ament is gonna come back with a vengeance.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  48. 48. RJ’s Social Media All-Star to Follow I'll shout out our two photogs, Liam Murphy (@liam__murphy on Instagram) and Nick Ieradi (@n18productions on Instagram). They both put together a carousel after every weekend of some of their favorite shots that they take, and those guys are really freaking talented. So I would follow our two photogs.” Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  49. 49. Where to find RJ and the PLL on digital/social media Follow @PLL everywhere except Twitter where they are @PremierLacrosse RJ is @RJKaminsky on Twitter, Instagram, and TikTok Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski
  50. 50. Thanks again to RJ for being so generous with his time to share his knowledge, experience, and expertise with me! For more content and episodes, subscribe to the podcast, follow me on LinkedIn and on Twitter @njh287, and visit www.dsmsports.net. @njh287; www.dsmsports.net Best Of The Digital and Social Media Sports Podcast Episode 236: RJ Kaminski

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