Demand Forecasting essentially involves ascertaining the expected level of demand during the period under consideration

1. Demand
Forecasting
[Survey
Method]

2. Demand Forecasting
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3
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Demand Forecasting essentially involves
ascertaining the expected level of demand during the
period under consideration
Sales is a function of demand. Likewise even cost of
production depends upon demand.
Production of any commodity requires time and
resources.
In order to plan the level of production and make
arrangements for the resources to be consumed. It
is important to estimate future demand.

3. Types of Demand Forecasting
Various types of demand forecasting:
• Passive Forecasts
• Active Forecasts
• Micro Forecasts
• Long Term Forecasting
• Short T erm Forecasting

4. Forecasting Techniques
Accuracy
Least possible cost
Minimum use of other
resources
Choice of technique
depends on
Urgency
Availability of data .

5. Qualitative Forecasting
Method
Judgmental Approach
• Surveys
• Consensus Methods
• Delphi Method
Experimental Method
• Test Marketing
• Customer buying Database
• Customer Panels

6. Consumer
Opinion
Survey
Different Types of Qualitative Techniques
Panel Consensus
Delphi Method
Complete survey of
all customers.
Interviews or
Questionnaires are
used
Only few customers
are selected
Miniature of
consumer opinion
Survey
Sales & marketing
team are asked to
predict future level of
demand
Expert
Opinion
Method
Consumer
Sample
Survey
Marketing
Opinion
Survey

7. Advantages & Disadvantages of Qualitative
Forecasting
Ability to predict changes
Flexibility
Ambiguity
Accurate Forecast is not
possible
Judgmental approach
False/ Inadequate information

8. Consumers Survey Method
Primary Sources: This is collected
through Questioners .
Secondary Sources: Used only by
collecting information regarding sample .
Sources of data
Lack of proper experience on the part
of researcher.
Time frame required was not enough
to survey more number of outlets.
Limitation of the research
Qualitative Analysis: Data collected at
each outlet to estimate the presence of
Amul milk .
Sampling Technique: Non profitability
technique.
Analysis of technique
Sampling Unit: People who buy milk in
retail outlets, superstores etc.
Sample Size: 100 respondents.
Area of survey: Bangalore.
Method: Direct Interview through
questioners.
Sampling
Research Methodology

9. % 30%
15%
A B
C
Analysis of Factor by Nandini Milk
Factors No. of
Respondents
Percentage %
Quality Brand 38 38%
Brand Image 28 28%
Price 20 20%
Easy Availability 14 14%
Others Nil Nil
Total 100 100
38%
28%
20%
14%
Analysis
Quality Brand Price Availiabilty

10. Analysis of Rating Towards Nandini Milk
Ratings No. of
Respondents
Percentage %
Excellent 25 25
Good 48 48
Average 22 22
Poor 05 05
Total 100 100
0
10
20
30
40
50
60
Excellent Good Average Poor
No.Respondents Percentage
Column1

11. Questionnaire
1) Which do you consume?
a) Pouch Milk
b) Loose Milk
c) Both
2) Are you satisfied with the milk you are consuming?
a)Yes b)No
3) What do you like?
a) Quality c) Taste
b) Availability d) Price
4) Do you get milk pouch at…….
a) Doorstep b) From retailer
5) Total consumption of milk in a day?
a) Pouch milk in liter….
b) Loose milk in liter….
6) If you buy Nandini milk pouch which pack you purchase?
a) Nandini Pasteurized Milk
b) Nandini Toned Milk
c) Nandini slim UHT Milk Etc.…